Glen Ramirez
Marketing Professional
Vallejo,CA
Summary
Committed job seeker with a proven history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
29
29
years of professional experience
Work History
Retail Marketing Manager
Ford AMI
02.2012 - 11.2023
- Served as a liaison between the Ford ATW Program and Ford/Lincoln Dealerships and Quick Lane Retailers, Tire Distributors and Ford Personnel.
- Trained distributors on the operations, incentives, communications, reports, online tools, and elements of the ATW Program.
- Direct dealership visits to improve all aspects of stocking, merchandising and selling of including the use of inspections, promotions, the Ford Pass Program, Ford Road Hazard Program, the Low Price Guarantee Program.
- Provided training and guidance to Dealership Service Teams on how best utilize available resources for maximum benefit on the ATW Program.
Center Manager
Dapper Tire (Goodyear Tire & Rubber)
07.2008 - 01.2012
- Managed day-to-day operations of the center, including staffing, scheduling, budgeting, inventory control and customer service.
- Maintained accurate records of employee attendance, payroll information and other administrative tasks related to personnel management.
- Monitored inventory levels and placed new orders for merchandise to keep warehouse supply well-stocked.
- Reviewed and submitted accurate weekly payroll to satisfy human resources obligations and maintain high employee satisfaction.
- Implemented successful business strategies to increase revenue and target new markets with outside sales team.
Territory Sales Manager
The Goodyear Tire & Rubber Company
01.2001 - 06.2008
- Developed and implemented sales plans to achieve regional goals.
- Conducted market research to identify new business opportunities within the territory.
- Monitored competitors' activities, pricing, and promotions in the region.
- Prepared weekly and monthly reports on sales performance against targets.
- Collaborated with marketing teams to develop campaigns that will drive more sales in the territory.
- Resolved customer complaints promptly by providing accurate information about products or services.
Senior Product Marketing Manager
3COM CORPORATION
05.1999 - 01.2001
- Primary liaison between 3Com's worldwide sales field organization and the product division, ensuring 3Com's sales force are kept properly trained and equipped with the sales tool to successfully sell BCG (Business Connectivity Group) products.
- Responsible for driving field marketing programs and providing support for 3Com field organizations.
- Established pricing strategies, identified growth opportunities and developed specific marketing programs worldwide.
- Conducted extensive market research to identify customer needs and develop targeted marketing campaigns.
- Monitored the development of marketing plans, lifecycles and product positioning in the market place.
OEM Product Marketing Manager
3COM CORPORATION
02.1998 - 05.1999
- Responsible for working with 3Com's OEM sales team, OEM partner, and Product divisions to determine marketing opportunities.
- Developed and coordinated specific marketing plans globally with Tier II OEM computer partners.
- Managed Partner's 3Com (MDF) Market Development Funds program to ensure that funds are being optimally utilized.
- Provided training on new features or updates of existing products 3Com developed for the market.
Senior Vendor Account Executive
Vanstar Corporation
04.1995 - 02.1998
- Managed executive level relationships between Vanstar's executives and vendor's senior management to resolve and strengthen partnerships.
- Served as liaison for vendors within all facets of Vanstar's organization from the sales organization, professional service organization and operations groups.
- Monitored vendor performance against contracted service level agreements.
- Negotiated pricing and terms with existing vendors on behalf of the company.
- Responsible for managing, tracking and budgeting Co-Op and (MDF) marketing funds for vendor partners.
Education
Bachelor of Science - Business Administration And Marketing
California State University, Sacramento
Sacramento, CA1991
Skills
- Sales and Marketing Professional with over 30 Years of experience in the areas of Program Management, Product Management, Warehouse Management, Vendor Relationships and Account Management
- Ability to work successfully with sales organizations, service organizations, and various levels of management across business units and dealerships
- Experienced working with multi-tiered distributors, resellers, retailers, Ford dealers, original equipment manufacturers and end-user channels
- Effective presenter with the ability to explain technical concepts and solutions to non technical individuals
- Developed business in North America, Asia, Europe and Latin America Markets
- Broad technical knowledge combined with strong analytical ability and decision making skills in both strategic and tactical areas
Microsoft Products
- Advanced proficiency in the use of Microsoft Office products like Excel, Word, and PowerPoint
Annual Operating Plan
- Trained on developing account AOP's which include forecasting, developing account profiles, understanding current situations, primary issues, and threats to an account
Timeline
Retail Marketing Manager
Ford AMI
02.2012 - 11.2023
Center Manager
Dapper Tire (Goodyear Tire & Rubber)
07.2008 - 01.2012
Territory Sales Manager
The Goodyear Tire & Rubber Company
01.2001 - 06.2008
Senior Product Marketing Manager
3COM CORPORATION
05.1999 - 01.2001
OEM Product Marketing Manager
3COM CORPORATION
02.1998 - 05.1999
Senior Vendor Account Executive
Vanstar Corporation
04.1995 - 02.1998
Bachelor of Science - Business Administration And Marketing
California State University, Sacramento
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