Summary
Overview
Work History
Education
Skills
Timeline
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Glen Rice

Couer D Alene,ID

Summary

Dynamic marketing professional with a proven track record at Coeur D' Alene Press, excelling in social media management and campaign execution. Skilled in analytics and customer research, I have consistently boosted lead generation and brand visibility through innovative strategies, while fostering strong client relationships and mentoring team members for success.

Overview

25
25
years of professional experience

Work History

Classified/Recruitment Marketing Specialist

Coeur D' Alene Press
04.2014 - Current
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
  • Boosted lead generation through the creation of engaging content for social media platforms.
  • Onboarded new team members and coached personnel in marketing tasks.
  • Enhanced brand visibility through execution of targeted social media campaigns.
  • Increased lead generation with creation and implementation of innovative email marketing campaigns.
  • Created customized marketing materials to increase product awareness.
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Tracked key performance indicators to measure success of campaigns.
  • Conducted primary and secondary research to better understand customer needs and behaviors.

Sales/Marketing Manager

FitnessMgr
02.2011 - 03.2014
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.
  • Improved brand visibility with well-executed promotional campaigns and engaging social media content.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
  • Developed key account relationships for improved client retention and long-term partnerships.
  • Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives.
  • Built relationships with customers and community to establish long-term business growth.
  • Implemented systems and procedures to increase sales.

Senior Customer Care Manager

Discount Communications
03.2005 - 03.2011
  • Collaborated with cross-functional teams to resolve complex customer issues in a timely manner.
  • Mentored junior team members, fostering a positive work environment and encouraging professional growth.
  • Supported sales efforts by providing insightful input on potential upsell opportunities during client interactions.
  • Designed customized solutions for individual client needs, resulting in increased satisfaction and repeat business.

Sales Manager

Sears Roebuck And Company
03.2000 - 03.2005
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.

Education

General Studes

De Anza College
Cupertino, CA
01-1989

Skills

  • Social media management
  • Digital marketing
  • Customer research
  • Analytics and SEO
  • Sales expertise
  • Campaign management
  • Graphic design
  • Proficient in MS & OSI
  • Client needs assessment
  • Media relations
  • Mobile marketing
  • Scheduling
  • Sales funnel management

Timeline

Classified/Recruitment Marketing Specialist

Coeur D' Alene Press
04.2014 - Current

Sales/Marketing Manager

FitnessMgr
02.2011 - 03.2014

Senior Customer Care Manager

Discount Communications
03.2005 - 03.2011

Sales Manager

Sears Roebuck And Company
03.2000 - 03.2005

General Studes

De Anza College
Glen Rice