Glen Spurrier
Cincinnati,USA
Summary
Visionary creative and brand leader with 20+ years of global experience building, reinventing, and scaling iconic consumer brands across CPG, retail, and B2B/B2C industries. Proven success redefining brand positioning, leading integrated marketing strategies, and delivering world-class creative across every consumer touchpoint. Adept at building high-performing teams, inspiring agency partners, and driving measurable business growth through storytelling, data, and innovation.
Results-oriented executive professional with history of delivering impactful organizational changes and strategic initiatives. Proven ability to lead and inspire teams, ensuring alignment with company goals and fostering culture of excellence. Renowned for adaptability and strong focus on achieving measurable results through effective collaboration and leadership.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Executive Director, Sterling Studios
Sterling Brands, Omnicom
06.2024 - Current
- Lead a world-class design, implementation & production studio for global clients, directing creative execution across packaging, production, and digital experiences. Partner closely with strategy teams to align design solutions with consumer insights and competitive intelligence. Implement AI-driven workflows, SAAS PLM, and DAM systems to optimize creative delivery and brand consistency. Act as a brand steward, ensuring client brand equity is protected and advanced across channels.
Creative Partner
Kerning Design
05.2018 - Current
- Provide creative strategy, brand reinvention, and integrated campaign design for diverse B2B and B2C clients. Executed full brand transformation for Digital Brand; Side-by-Side Pet Care (packaging, social media, website). Reorganized Mercy Healthcare creative department, aligning cross-functional processes to improve brand impact. Delivered multi-channel marketing and brand campaigns for LTI Solutions, NUG, Catalyst Advisors, and others.
Global Creative Director
Berry Global
06.2021 - 05.2022
- Directed global B2B marketing campaigns across digital, social, and print platforms, elevating brand perception through sustainability-driven creative. Built and managed multi-disciplinary team (design, copy, video, marketing) to deliver impactful campaigns aligned to consumer insights. Implemented PLM and DAM systems, achieving 40–60% efficiency gains in workflow and production. Reinforced Berry’s positioning as an innovation and sustainability leader.
Head of Design
Crabtree & Evelyn
01.2016 - 05.2018
- Reinvented a nostalgic heritage brand through global creative strategy, brand architecture, and product portfolio redesign. Directed creative studios in UK and US, delivering 8 global seasonal and promotional campaigns annually across retail, digital, and packaging. Oversaw $5M creative budget, centralizing print production, saving $2M annually. Developed brand positioning and identity refresh, reenergizing consumer engagement and business growth.
Vice President of Creative Marketing
Kao Brands
10.2009 - 07.2015
- Led in-house creative agency of 45, supporting global beauty and personal care brands (Jergens, John Frieda, Curel, Biore). Oversaw $6.8M budget and agency partnerships, achieving $5M+ in savings while growing brand revenue. Drove 4 global brand restages, positioning, packaging, and creative campaigns, increasing brand equity and awareness. Implemented corporate-wide PLM system, reducing project lifecycles by 60%, saving $800K annually. Built a design-centric culture through Design Thinking, integration and employee development programs.
Global Creative Director
Unilever (formerly Alberto Culver)
10.1998 - 09.2009
- Directed creative strategy and branding for 11 global beauty brands across 15 countries. Recruited and partnered with top tier agencies (Turner Duckworth, Interbrand) on major global restages (Tresemmé, VO5, Nexxus). Rebuilt and re-energized 2 international creative teams, driving brand growth, consumer engagement, and design excellence. Delivered $900K savings by restructuring global creative operations while elevating brand impact.
Senior Design Manager
Rothmans Intl. BAT
06.1997 - 09.1998
Creative Art Director
Aristos Marketing
11.1995 - 02.1997
Education
Bachelor of Arts - Graphic Design
Nelson Mandela University
South AfricaSkills
- Illustrator
- InDesign,
- Photoshop
- Acrobat Pro
- XD
- Dimension
- Microsoft Office
- Keynote
- Google Suite
- Content & Digital Asset Management
- Dropbox
- OneDrive
- Box
- Shapr3D
- Stager
- Dimension
- Community outreach
- Program management
- Strategic planning
- Project management
- Budgeting and financial management
- Staff management
- Relationship building
- Innovation and creativity
- Operational planning
- Marketing
- Client services
- Performance feedback
- Leadership and people development
- Process improvements
- Strategic thinking
- Print design
- Visual storytelling
- Design leadership
- Creative direction
- Brand strategy
- Packaging design
- Photography
- Product packaging
Accomplishments
Was awarded Presidents Recognition Award at Kao brands for Service Excellence, improving employee moral and increasing speed to market
Certification
CCL Leadership Development Program (LDP) Lead-4-Success | Certified 2010
Areas of Expertise
Global Brand Strategy & Architecture | Integrated Marketing Campaigns | Creative Leadership & Operations | Heritage Brand Reinvention | Digital & Social Media Strategy | Consumer Insights & Segmentation | Agency & Partner Management | Brand Positioning & Storytelling | Product Marketing & Go-to-Market | Cross-Functional Leadership | AI & Emerging Tech in Creative | Organizational Development
Military Service
National Guard Captain, Mechanized Division, 1 South African Infantry Battalion
Languages
Afrikaans
Full Professional
Timeline
Executive Director, Sterling Studios
Sterling Brands, Omnicom
06.2024 - Current
Global Creative Director
Berry Global
06.2021 - 05.2022
Creative Partner
Kerning Design
05.2018 - Current
Head of Design
Crabtree & Evelyn
01.2016 - 05.2018
Vice President of Creative Marketing
Kao Brands
10.2009 - 07.2015
Global Creative Director
Unilever (formerly Alberto Culver)
10.1998 - 09.2009
Senior Design Manager
Rothmans Intl. BAT
06.1997 - 09.1998
Creative Art Director
Aristos Marketing
11.1995 - 02.1997
Bachelor of Arts - Graphic Design
Nelson Mandela University