GLEN CHARLES ANDRESEN
BLOOMINGTON,MINNESOTA
Summary
Accomplished Executive Director recognized for leveraging strong team leadership and development to drive forward progress. Highly organized, detail-oriented leader skilled in brand development and growing the sport of hockey. Success implementing new programs and initiatives across the entire state of Minnesota.
Persistent leader eager to lead and grow a new organization.
Overview
23
23
years of professional experience
Work History
Executive Director
Minnesota Hockey, Inc
11.2012 - 08.2023
- Led all aspects of Minnesota Hockey (USA Hockey affiliate) including operations, corporate partnerships, event & program planning, marketing, communications and budget management
- Created a multi-platform strategic plan to ensure the continued long term growth of hockey in Minnesota and the overall success of Minnesota Hockey
- O Minnesota’s 8 & Under player base grew from 16,142 in 2012-13 to over 17,500 in 2015-16, over800 in 2017-18 and over 19,000 in 2021-22, establishing state and national records each time
- O Oversaw implementation of the Little Wild Learn to Play Program, which grew from eight Minnesota locations to 20, and has introduced more than 15,000 children aged 5-8 to hockey in 10 years
- O Created the CCM High Performance Fall Tier 1 and Prospects League for boys and girls ages 13-18, which resulted in multiple national championships for Minnesota teams at various levels
- O Led initiative to purchase 300 sets of Total Hockey QuickChange goalie gear for the distribution of two sets to every association in Minnesota, including a “Try Goalie” Distribution event in Duluth, Minnesota
- O Spearheaded youth hockey initiatives with the Minnesota Wild including: Girls Hockey Weekend, Never
- Too Late Camps, Youth Hockey Spotlight games, Wild Mite Jamboree & Youth Referee Spotlight
- Oversaw a yearly budget of $5,000,000+, and kept Minnesota Hockey in the black each year since 2012
- Led the organization’s efforts in navigating the COVID-19 pandemic and Return to Play efforts, which saw the return of players to the ice and the completion of the 2021 Region and State Tournaments
- Headed negotiation efforts with the Minnesota Governor’s office and the Minnesota Department of Health to keep player and spectator safety at the forefront while getting kids back to competitive play
- Implemented Diversity, Equity and Inclusion strategic plan, including formation of a partnership with the University of Minnesota Sports Management department to launch the GIRSO social innovation competition in which student groups presented and helped implement their ideas to grow hockey among players in the BIPOC community
- Grew staff from three to six, the hiring of a Manager of Diversity, Equity and Inclusion, making Minnesota Hockey the first-ever USA Hockey affiliate to dedicate a full-time position to this initiative
- Facilitated and led efforts, along with Minnesota Hockey and USA Hockey coaching leadership, to maintain and enhance Minnesota Hockey’s status as a top developer of elite hockey talent
- That included expansion of CCM
- Minnesota Hockey High Performance Spring Festivals and the formation of the CCM Minnesota Hockey High
- Performance Tier 1 Leagues in 2016 and Prospects League in 2019
- Restructured the organization’s entire communications plan including e-newsletter, social media, website redesign and entertainment features such as Minny Mites Mic’d Up and The Out of Town Tournament
- Completed a streaming agreement with Youth Sports Plus/MNHockey.Tv to broadcast Region and State
- Tournament games, High Performance festivals and Tier 1 League and Playoff games
- Increased corporate partnership revenue 259% from $168,284 in 2011-12 to $612,680 in 2021-22: Minnesota Wild
- Foundation, Chevy, CCM, Rink Systems, UBS, TRIA Orthopedic, Jimmy John’s, DICK’S Sporting Goods & REMAX
- Established first-of-its-kind partnership with GameSheet to completely digitize scoresheets across the state, eliminating the need for paper scoring at all Minnesota Hockey games and tournaments
- Formed Minnesota Hockey’s Business Development Committee, and hired a Hockey Program manager to conduct new programs and events such as: Skill Clinics, Wild Mite Jamboree, Honor The Game Tournament, Ice Bowl
- Tournament, Never Too Late Camp and Girls Gold Rush Camp
- Established Minnesota Hockey Legacy Fund to support families and members of the Minnesota Hockey community experiencing hardships or tragedies
- As official spokesman, performed several public speaking engagements around the state highlighting the importance of preserving community-based youth and high school hockey in Minnesota as a means of inspiring more youth players to take up the game in their communities.
Manager of Digital Media
Minnesota Wild Hockey Club
09.2009 - 10.2012
- Supervised staff responsible for digital marketing and entertainment for the, ’s Minnesota Wild
- Oversaw all editorial and video content for the team website and social media platforms, incorporating each into the State of Hockey branding of the Wild
- Led marketing and community initiatives including the “My Town” campaign, Hockey Day Minnesota community content and “The Search for the Next Paul Deutsch” Emergency Goalie Contest
- Member of numerous Minnesota Wild brand committees, helping to create one of the strongest and most admired team brands in professional sports
- Heavily involved in the creation and execution of Hockey Day Minnesota, a state-wide celebration of all levels of hockey (youth, collegiate, professional) in Minnesota
- Represented the Minnesota Wild as a member of the local host committee for the 2011 NCAA Frozen Four.
Minnesota Sports & Entertainment, Minnesota Wild
01.2001 - 01.2012
Manager of Business Development
REACH Sports Marketing Group
01.2008 - 01.2009
- Secured 166 new facility partners (of a total of 236 for the organization) for the expansion of the REACH digital advertising network while in charge of new facility development and facility market/strategy.
Web Manager/Media Relations, Project leader
01.2005 - 01.2007
- Built, developed and strategically positioned website brand identity for Minnesota Wild, along with parent company
- Minnesota Sports & Entertainment and its entities
- Editor, designer and head writer for all website content and large number of team publications while introducing such features as: Wild Fantasy Hockey, Wild PONDcasting, Multimedia Stations, Live In-Game
- Commentary, Best Wild Week Ever and Dutch Schnell: Goalie Racer
- Member of Wild media relations department, which was awarded the 2006 Dick Dillman Award, given to the top communications team in the National Hockey League.
Marketing and Publications Coordinator
01.2002 - 01.2005
- Coordinated and produced Wild print materials including The State of Hockey game program, Team Guides, Season summaries, training camp guides and Draft Guides
- Oversaw production of corporate-sponsored in-game video elements, and was part of marketing/game presentation team when ESPN The Magazine ranked the Minnesota Wild first among all professional sports teams in stadium experience and second in fan relationships
Education
BA - Communications, Marketing, Spanish
University of Minnesota Duluth
2001
Skills
- Training and Development
- Marketing and Communications
- Strategic Planning
- Public Relations
- Sponsorships
- Social Innovation
- Brand Management
Timeline
Executive Director
Minnesota Hockey, Inc
11.2012 - 08.2023
Manager of Digital Media
Minnesota Wild Hockey Club
09.2009 - 10.2012
Manager of Business Development
REACH Sports Marketing Group
01.2008 - 01.2009
Web Manager/Media Relations, Project leader
01.2005 - 01.2007
Marketing and Publications Coordinator
01.2002 - 01.2005
Minnesota Sports & Entertainment, Minnesota Wild
01.2001 - 01.2012
BA - Communications, Marketing, Spanish
University of Minnesota Duluth
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