Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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Glendalys Salgado

Elmsford,NY

Summary

Versatile communications professional specializing in creating engaging and targeted content for public and private organizations. Successful at turning creative concepts into reality by utilizing an array of computer competencies. Prepared to bring 10+ years of experience to a challenging new role.

Overview

10
10
years of professional experience

Work History

Director of Communications

Westchester County Board Of Legislators
05.2022 - 09.2023
  • Managed and produced a diverse array of content, including press releases, speeches, newsletters, and other digital and print communications, directly aligning with organizational goals.
  • Coordinated digital direct response programs, ensuring creative content aligned with brand strategies and marketing messages, adhering to timelines and managing proactive list strategies.
  • Analyzed current marketing trends and led coordinators in the formulation and execution of social media strategies, involving the creation of content calendars and the effective deployment of social media campaigns.
  • Conducted regular market research and SEO analysis, providing monthly reports and insights on digital campaign performance.
  • Developed and maintained a comprehensive calendar for all digital campaigns, ensuring consistent and strategic messaging across platforms.
  • Analyzed online trends and audience responses, identifying opportunities and challenges, and recommended adjustments to enhance digital engagement.
  • Worked closely with all 17 county legislators on the creation of all print and digital content, including biannual mass mailers, weekly e-mail blasts, and marketing materials.
  • Managed crisis communication, mitigating negative publicity during high-profile incidents.
  • Managed website optimization, including content updates, edits, and compliance with accessibility regulations.
  • Fostered a collaborative environment within the department, coordinating community relations events and outreach initiatives.

Deputy Director

NY Assembly
05.2021 - 04.2022
  • Arranged meetings of Task Force members, a group of elected official's whose districts comprise large Latino constituencies, regarding legislative policy initiatives,
  • Assisted with planning and project management of legislative workshops for biannual conferences in Puerto Rico and Albany, NY,
  • Designed eye-catching promotional materials, driving increased event attendance and participation rates.
  • Successfully managed and coordinated events for the high-demand conferences, achieving sold-out status for the first time in the organization's history.

Chief of Staff

NY Assembly
12.2018 - 05.2021
  • Established and maintained effective communication channels with community leaders, advocacy groups, and other stakeholders, building a robust network to support legislative objectives.
  • Monitored and analyzed policy developments at local, state, and federal levels, providing strategic advice to the legislator on potential impacts and opportunities for collaboration.
  • Organized legislative outreach events, including informational sessions and workshops, to educate and engage the public on key legislative issues and processes.
  • Facilitated intergovernmental communications, serving as the primary liaison between the legislator, local governments, and other governmental agencies.
  • Spearheaded crisis management, swiftly addressing and mitigating unexpected challenges, and maintaining legislative operations under high-pressure situations.
  • Supervised staff and participated in hiring, training and performance evaluations to establish and enforce policies and procedures for public officers.

Departmental Supervisor

NYC Board Of Elections
11.2016 - 08.2018
  • Analyzed voter data for district reapportionment, ensuring compliance with election laws and boosting voter turnout by strategically choosing polling locations.
  • Conducted comprehensive site surveys to identify optimal facilities for polling places and ballot collection locations.
  • Fostered strong professional relationships with a wide array of stakeholders, including constituents, elected officials, senior management, and other agencies, promoting effective communication and teamwork.
  • Obtained certification as an Americans with Disabilities Act compliance surveyor, specializing in accessibility standards and compliance and evaluated polling locations to ensure adherence to federal, state, and local regulations.

Executive Assistant

Bronx Democratic County Committee
07.2013 - 10.2016
  • Designed and launched a user-friendly website using WordPress, focusing on an intuitive user experience.
  • Enhanced digital outreach and engagement by leveraging tools like Constant Contact and Hootsuite for targeted communication strategies.
  • Created, polished, and distributed press releases, consistently securing media coverage and improving public relations efforts.
  • Managed and coordinated logistics for fundraisers and community events, ensuring smooth and successful execution.
  • Arranged efficient travel schedules for executive management, maximizing their time efficiency and meeting commitments.
  • Actively addressed and resolved issues raised by constituents, collaborating with relevant city agencies for prompt resolution.
  • Built and maintained strong relationships with local, state, and federal elected officials and party executives allowing for optimization of policy and campaign strategies.

President

Student Government Association / CUNY Bronx CC
07.2013 - 06.2015
  • Collaborated with faculty, staff and students to identify and address institutional challenges.
  • Acted as the principal spokesperson for the SGA in its dealings with the College Senate, BCC, Inc., all committees, the Office of the College President, the University Student Senate, the Board of Trustees, and all administrative units of the city, state, and federal governments, and all other organizations.
  • Drafted and passed several key resolutions on behalf of students, specifically the BCC Expressive Activity Policy
  • Managed $100,000 budget and approved expenditures and proposals for student life activities, student leader stipends, and scholarships.
  • Chaired the Event Planning committee whose main purpose was to collaborate with local community boards, law enforcement, and elected officials.

Education

Associate of Science - Business Administration And Management

Bronx Community College of The City University of New York
The Bronx, NY

Bachelor of Science - Communications And Media

School of Professional Studies - CUNY
New York, NY

Skills

  • Campaign Management
  • Community Engagement
  • Content Creation
  • Crisis Management
  • Digital Marketing
  • Event Coordination
  • Interpersonal Communication
  • Marketing Strategy
  • Media Relations
  • Negotiation
  • Outreach Programs
  • Policy Analysis
  • Press Release Writing
  • Project Management

Languages

Spanish
Full Professional

Timeline

Director of Communications

Westchester County Board Of Legislators
05.2022 - 09.2023

Deputy Director

NY Assembly
05.2021 - 04.2022

Chief of Staff

NY Assembly
12.2018 - 05.2021

Departmental Supervisor

NYC Board Of Elections
11.2016 - 08.2018

Executive Assistant

Bronx Democratic County Committee
07.2013 - 10.2016

President

Student Government Association / CUNY Bronx CC
07.2013 - 06.2015

Associate of Science - Business Administration And Management

Bronx Community College of The City University of New York

Bachelor of Science - Communications And Media

School of Professional Studies - CUNY

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Glendalys Salgado