Glenn Hasek

• Created the idea for and manage all the steps for the publishing of the Green Lodging News website, weekly e-newsletter, and weekly Supplier Spotlight e-blasts. Green Lodging News is the No. 1 green hospitality publication in the world.
• Successfully sell display advertising and e-blasts to suppliers to the hospitality industry.
• Develop and maintain newsletter circulation base of 19,700 through direct and website marketing, partnerships and other efforts including conference and trade show appearances.
• Build website readership through ongoing marketing, content development, editing and writing, trade show, conference and other efforts. The website, located at www.greenlodgingnews.com and now with approximately 14,000 articles, attracts an average of 45,000 unique visitors a month and reached 100,000 total visits a month during summer 2023. Update the site with new articles, images and ads daily.
• Carry out business, public relations and marketing planning for the publication.
• Quoted in USA Today, The Washington Post, Dow Jones MarketWatch, Orlando Sentinel and other publications. Assisted with NBC News story on green hotels.
• Featured speaker at Lodging Hospitality and Pineapple Hospitality’s Green Hospitality Conference. Panel moderator at Greening the Hospitality Industry event. Seminar leader at Ohio Hotel & Lodging Assn. conference. Organizer of several green lodging seminars at International Hotel/Motel & Restaurant Show (later called HX: The Hotel Experience). Guest speaker on two podcasts.
• Contributed green hotel articles to: California Hotel Lodging; The Bottom Line; Pulse, the publication of the International Spa Assn.; Today's Hotelier, the publication of the Asian American Hotel Owners Assn., and other publications.

Have provided services including press release writing, case studies, newsletter creation, white papers, press event planning, marketing collateral including postcards and online and print ads, and placement of written PR material in media.

Clients include or have included Mintek Mobile Data Solutions, Diversified Computer Corp., Ultra Electronics Audiopack Inc., Brilliant Hotelsoftware, Broadband Hospitality, The Glass People, Hotel eMarketing, FastBooking, Datacore Consulting, Noble Investment Group; CKI Solutions, and the Courtyard by Marriott—Los Angeles/San Fernando Valley.

Articles have appeared on KeyCorp’s intranet site, in IndustryWeek, Transport Topics, Inside Business, The Plain Dealer, Crain’s Cleveland Business, Crane Works, Landscape Design/Build, Leadership for Manufacturers, Ohio Magazine, The Rooms Chronicle, AAHOA Lodging, Frontline Solutions, Fuel Cell Management, the publication of the Hotel Motel Engineer Assn., the Florida Hotel & Motel Journal and many others.

• Organized flow of web-only content and content first appearing in Hotel & Motel Management for www.HotelMotel.com.
• Successfully integrated Internet and magazine products.
• Helped create ontology for the site and the eDirectory, an online buyer’s guide that includes more than 2,000 company listings.
• Assigned, wrote and edited web-only features and news articles.
• Managed and developed partnership with HVS International, Mineola, N.Y., that led to the creation of the Hotel Franchise Fee Calculator. The tool enables users to calculate franchise fees for 86 different hotel brands. Wrote the text for the calculator, coordinated meetings leading to its development and proofed and tested it before its launch.
• Increased number of unique site visitors from 1,300 per week to 9,000 per week in one year.
• Developed HTML-based electronic newsletter, “Week in Review,” that reached 13,500 readers each week.
• Posted and wrote content while attending major industry events.

The IndustryWeek 1000 issue included a ranking of the world’s 1,000 largest publicly held manufacturing companies based on revenues. It is manufacturing’s version of the “Fortune 500.” Project duties:

• Coordinated the planning of all editorial for the section.
• Maintained a close relationship with the data partner. (In 1998, after Dun & Bradstreet Corp. severed its relationship with IndustryWeek, secured a new data partner: Primark Corp.)
• Oversaw production of the list and all related articles.
• Worked with Primark throughout the year to ensure high degree of data quality.
• In 2000, planned and helped design highly successful four-page gatefold that was included in IndustryWeek 1000 section.
• Assisted with planning of IndustryWeek 1000 on the Web.

The IndustryWeek 100 Best Managed Companies issue included a list of the 100 IndustryWeek 1000 firms that IW believed to be the best managed in the world. Winning companies trumpeted the honor in annual reports, on their websites, in company newsletters and in global newswire releases. Project duties:

• Coordinated the planning of all editorial for the section.
• Oversaw the entire research and judging process leading to the selection of the 100 firms. This year-round process included the hiring and managing of interns, coordinating the assembly of a panel of judges that included experts from all over the world, constructing a detailed questionnaire and helping to analyze the financial performance of the eligible companies.
• Led planning for the fourth annual IndustryWeek Executive Summit, an event honoring the 100 winners. The conference was held in Tucson, Ariz., in early 2000. Guided the development of the content for the conference sessions. Also assisted with the planning of similar events in 1998 and 1999.
• Assisted with the planning of IndustryWeek’s 100 Best-Managed Companies on the web.
• In a speech, President Bill Clinton cited the Best-Managed Companies program.

Also contributed to IndustryWeek’s “World-Class Communities,” “Best Plants,” and “Growing Companies 25” issues. Presented Best Plants speeches at plants in Arkansas, Pennsylvania, Kentucky, Texas (at a Dell Computer plant with Michael Dell in Austin) and in Tennessee.

• Engineered launch of three international editions of the publication. Hired approximately 30 correspondents around the world.
• Responsible for international news coverage.
• Edited copy, assigned stories, wrote news and feature stories and headlines, worked with artist to organize and design news and feature pages.
• Attended trade shows and other industry events. Traveled to Europe, Mexico, Caribbean.
• Specialized in environment-related issues. Contributed to show dailies.