Glenn Kessler

• Public Relations
• National accounts
• Marketing Director

Regular on morning shows providing evaluations of Presidential campaign commercials in 2004 and 2008 elections cycles.

Conducted research for 2 Presidential campaigns and one Senate campaign.

Studied response to debates, speeches and digital communications for campaigns

Taught classes in:

Consumer Behavior

Marketing

Market research technology

Created and managed a marketing research company using neuroscience, psychological and traditional research tools to answer questions related to product development and market research.

Areas of research focus include:

• political advertising
• sensory testing
• consumer experience
• messaging
• packaging