Summary
Overview
Work History
Education
Skills
Timeline
SeniorSoftwareEngineer

MARCIA SAGENDORPH

Senior Project Manager
Westminster,CO

Summary

Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities. Accomplished Sales Manager offering 20+ years of experience developing and maximizing sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion, and merchandising to achieve market penetration. Reputation for building long-term relationships with clients while increasing sales and profit. Led sales growth efforts of large national retailers (Kohl's/Sears), major brands (Harley-Davidson/Jockey), and hundreds of small accounts across the midwest and mountain west regions. Successful Regional Sales Director skillful at establishing strategic approaches, finding new customers, and expanding territories to maximize revenue. Specializing in labels, tags, and brand identification.

Overview

27
27
years of professional experience

Work History

Regional Sales Director

NexGen Packaging
Westmont, IL
10.2017 - Current
  • Increased sales by more than 300% to $6.5 million
  • Developed Wolverine Worldwide from a shared account to a sole supplier status
  • Managed brands including Saucony, Sperry, Merrell, Chaco, Keds, Hush Puppies, CAT, Harley-Davidson, Bates, Hytest, and Wolverine brand
  • Increased sales to Colorado accounts Pearl Izumi, Obermeyer, Excel Outdoors, and Spyder

Director of Global Sales

HBL Group
Milwaukee, WI
06.2012 - 10.2017
  • Increased sales in 5 years from $750,000 to $3.5M, a 467% growth
  • Increased Bass Pro Shop account by 250%, from $600,000 in 2012 to $1.5M in 2017
  • Developed 20 new customers to increase HBL's presence in the marketplace
  • Hired, trained, and managed sales, design, development, and customer service teams
  • Traveled across Asia multiple times to oversee factory teams to ensure quality products
  • Led communication with 30+ person team in China, enabling growth, training personnel, resolving issues, and improving efficiencies
  • Managed and oversaw multiple accounts including Bass Pro Shops, Cabela's, Meijer, Harley-Davidson, Mossy Oak, True Timber, Legendary Whitetails, Allen Edmonds, Soft Surroundings, and Blain's Farm and Fleet
  • Implemented cross-sectional selling approach to open apparel opportunities at Bass Pro Shop, Soft Surroundings, Bon Ton, and Harley-Davidson for apparel division (JIT Trading)

Global Account Executive

Avery Dennison
Pasadena, CA
04.2007 - 05.2012
  • Developed Kohl's, one of Avery Dennison's largest accounts, a $40 million program
  • Achieved top three sales performance in 2009, growing account 15% over plan despite a declining economy
  • Led staff of seven to a $6 million gain over plan
  • Used solution selling strategy to position Avery Dennison as market share leader at Kohl's in brand identification
  • Set strategy and pricing solutions to offset Kohl's mandating an open-sourcing directive
  • Managed move of on-site team from Kohl's headquarters to an off-site office
  • Tasks included negotiating leases, prospecting new locations, coordinating moves, and transitioning team
  • Awarded Central Region CRM MVP (2009)

Global Account Executive

Paxar
White Plains, NY
08.1996 - 04.2007
  • Doubled brand territory size to $6 million, calling on some of the Midwest's largest accounts including Harley-Davidson, Jockey International, Hart Schaffner & Marx, Red Wing Shoe, and Vera Bradley
  • Prospected and targeted new brand identification business opportunities prior to Paxar's acquisition by Avery Dennison
  • Managed over 100 accounts across the Midwest
  • Sold to retailers including Sears, Shopko, and Blain's Farm & Fleet
  • Earned 7 Navigator sales incentive trips for exceeding sales quotas
  • Oversaw global product development and partner relationships, enabling footprint expansion into new markets
  • Facilitated existing account growth and penetration to achieve annual sales goals
  • Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues

Education

BBA - Finance

University of Iowa Tippie College of Business
Iowa City

Skills

  • Sales management
  • Global sales development
  • Key account management
  • Sales training and leadership
  • Managing quotas
  • New business development
  • Tactical planning
  • Retail segment experience
  • Strategic account development
  • Increasing sales and profit
  • Forecasting skills
  • Goal Setting
  • Operations management
  • Pipeline development

Timeline

Regional Sales Director

NexGen Packaging
10.2017 - Current

Director of Global Sales

HBL Group
06.2012 - 10.2017

Global Account Executive

Avery Dennison
04.2007 - 05.2012

Global Account Executive

Paxar
08.1996 - 04.2007

BBA - Finance

University of Iowa Tippie College of Business