Results-driven marketing and advertising professional with over 8 years of experience, specializing in both for-profit and non-profit sectors. Demonstrated expertise in developing and executing innovative marketing strategies to drive business growth and enhance brand visibility. A proven track record of assisting Fortune 500 companies and non-profit organizations in achieving their objectives through effective fundraising campaigns, grant writing, and creative marketing initiatives. Possesses a strong understanding of the unique challenges and opportunities within the non-profit sector. Adept at leveraging data-driven insights to optimize marketing campaigns and deliver measurable results. Exceptional communication skills, with a talent for building strong relationships with stakeholders and collaborating across teams. A passionate advocate for leveraging marketing for social impact and making a positive difference in the community.
Grants Management
•Grant Writing and Proposal Development: Draft, edit, and submit grant proposals and reports to secure funding.
• Grant Research: Identify and research potential funding opportunities and maintain a calendar of grant deadlines and reporting requirements.
•Budgeting: Develop project budgets for grant applications and ensure financial compliance with grant requirements.
•Grant Reporting: Monitor and evaluate grant-funded projects, preparing necessary reports and documentation.
• Relationship Management: Cultivate and maintain relationships with current and prospective funders.
Communications
•Strategic Planning: Develop and implement a comprehensive communications strategy.
•Content Creation: Create and oversee production of content for websites, social media, newsletters, press releases, and annual reports.
•Brand Management: Ensure consistent messaging and branding across all platforms and materials.
•Media Relations: Develop and maintain relationships with media contacts, pitch stories, and respond to media inquiries.
Cross-functional Responsibilities
•Collaboration: Work closely with program, development, and executive teams to align efforts with organizational priorities.
•Evaluation and Reporting: Track and analyze the effectiveness of communications strategies and grant outcomes.
•Event Planning: Assist in the planning and execution of fundraising and public relations events.
Leadership
•Strategic Input: Participate in strategic planning processes, contributing insights on funding opportunities and communication strategies.
•Develop and implement grant related policies and procedures.
•Review and analyzes financial statements and grant performance with emphasis on program contracts and grants.