GLORIA GUZMAN

• I distributed the territory among the various offices under my charge, each with operational plans, routes, and commercial acquisitions.
  
  • I assigned commercial goals and objectives to each of the offices under my responsibility, in accordance with the guidelines established by the Bank's President.
  
  • I was responsible for the execution of the strategies designed by the Bank's President.
  
  • I coordinated with the Account Managers and/or Office Managers the mass offering of financial products throughout Colombia.
  
  • I determined optimal penetration levels and logistics for payroll banking and the campaigns and cycles for the placement of financial products nationwide.
  
  • I optimized financial and human resources, achieving objectives in the areas of influence.
  
  * I met periodically with Supervisors, Commercial Advisors, and Mobile Executives, ensuring compliance with the objectives and tasks of the network of managers, as well as their commitment to the promotion and sale of mass products.

SUPERVISOR OF SALES ADVISORS, CENTRAL ZONE

• I directed, organized, and monitored the Sales Force assigned to each Region, ensuring the achievement of goals and defining the different strategies and programs of the Consumer Banking division, maximizing the Bank's profitability with percentages between 95% and 120%.

• I met regional sales objectives by developing and implementing promotional strategies, coordinating the sales team, and serving key accounts to strengthen commercial relationships.

• I analyzed regional market trends to discover new growth opportunities, exceeding growth targets by up to 120%.

• I increased the Bank's revenue generation, collaborating with senior management to evaluate regional performance and develop new sales strategies.

Prospected, identified, and developed opportunity points in each region of the country, providing service not only in branches in major and intermediate cities but also in satellite offices (regional partners). Development of banking correspondents.

• Led, trained, and developed employees to achieve sales goals.

• Supported, trained, and motivated a team of professionals to consistently achieve annual sales and production goals.

• Directed and coordinated products, services, and sales activities.

• Supported sales team members to drive growth and development.

• Gained market share through new sales performance through intensive team training.

• I met with the managers of the Personnel, Business Unit, and Call Center Assistants areas, structuring the roadmaps for obtaining new clients and maintaining current ones, and redesigning the product portfolio to increase the profitability of existing products, maintaining leadership in Consumer Banking at the National level.

Analyzed regional market trends to discover new growth opportunities.

• Oversaw the sales strategy, training, team structure, and communication of the regional sales program.

• Increased revenue generation by collaborating with senior management to evaluate regional performance and develop new sales strategies.

• Analyzed quarterly sales statistics and prepared analyses for corporate management.

• Prospected, identified, and cultivated relationships with contacts to promote product lines and solutions.

• Led, trained, and coached employees to achieve sales goals.

• Supported, trained, and motivated the team of professionals to consistently achieve annual sales and production goals.

• Directed and coordinated product, service, and sales activities.

• Supported sales team members to drive growth and development.

• Trained, coached, and motivated the team to achieve revenue goals.

• Gained market share in new sales performance through intensive team training.

PROFESSIONAL DEVELOPMENT SALES ADVISORS

• Planned, developed, and implemented sales force training programs, scheduling, monitoring, and evaluating training. Ensuring training in sales knowledge and techniques, leading to maximum performance and meeting the Bank's goals for its various products.

• Coordinated with Human Resources on induction programs and fieldwork supervision, evaluation, and auditing processes for Sales Advisors.

• Ensured efficient management of sales opportunity points through optimal and timely allocation and distribution.

• Carried out activities to evaluate and reassign sales based on the volume of workload of each advisor and sales routes.

• Guaranteed the service levels provided to the companies in terms of sales leads, frequency of visits, customer service, and financial benefits.

• Promoted community-based conflict resolution through Alternative Dispute Resolution
• Facilitated conciliation to reduce reliance on the judicial system
• Managed legal intake and interviews related to customer complaints
• Demonstrated exceptional communication and interpersonal skills in high-stress situations