Gloria Ortega
Valrico,FL
Summary
Seasoned Entrepreneur with a solid background in Hospitality, Business Management, operational planning and revenue generation. Hardworking, dedicated and resourceful leader with 20+ years in the Hospitality Industry. Ready to leverage experience and drive to pursue new professional challenges. Expert in all elements of event planning, solving complaints, managing staff, coordinate with many different departments, vendor management, contract negotiations, timeline development and budget administration.
Overview
19
19
years of professional experience
Work History
General Manager
The Venue
01.2022 - 01.2025
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Managed budget implementations, employee evaluations, and contract details.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and implemented strategies to increase sales and profitability.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Handled problematic customers and clients to maintain excellent customer service.
Licensed Realtor
Enterprise Realty Services
01.2017 - 01.2025
- Compared properties with similarly sold properties to determine competitive market prices.
- Promoted sales of properties through advertisements, open houses and online advertising platforms.
- Advised and informed prospective clients on current market activities and conditions.
- Compared recently sold area properties to determine competitive market prices.
- Liaised between buyers and sellers to provide positive experiences for both parties.
- Used Dotloop to create and prepare documents such as closing statements, purchase agreements and deeds.
- Educated clients by delivering explanations of short sales processes, mortgage loan processing and foreclosures.
- Increased home sales through persuasion, negotiation and closing prowess.
- Resolved client concerns related to home purchases to maintain high satisfaction ratings.
- Verified payment and loan paperwork for property sales by working closely with banks, buyers and sellers.
- Educated clients on changing or updating properties, buying and selling techniques and processes to maintain curb appeal.
- Advised sellers staging homes to be more appealing to buyers, increasing average selling prices by 10%.
- Arranged for inspections and surveys of sold properties.
- Completed property walkthroughs before completing deals to uphold accuracy in listings and appraisals.
Sales Manager
UniVista Insurance
12.2016 - 01.2018
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Monitored property and casualty markets to map marketing initiatives and maximized customer outreach by enhancing overall brand strategy.
- Handled customer relations issues, enabling quick resolution and client satisfaction.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Supervised sales team of 3 people, stepping in to support employees and deliver smooth sales processes for clients.
Sales Manager
Regal Palace Banquet Hall
01.2012 - 12.2016
- Organized promotional events and interacted with community to increase sales volume.
- Handled customer relations issues, enabling quick resolution and client satisfaction.
- Closed over $1.2M in new sales.
- Conducted initial consultation with clients to discuss wedding details, venue options and other logistics to understand vision and budget.
- Directed pace of wedding and reception through multitasking and liaising with vendors to carry out event as planned with little or no deviations.
- Compiled contracts for vendors and clients prior to starting work to meet legal, health and safety obligations.
- Created and designed tailor-made wedding plans to maximize client budget, keep client happy and cultivate referrals.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
- Supervised onsite team of caterers, audio-visual technicians, and facility management team.
- Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
Certified Wedding Planner and Party Coordinator
Royal Palace Ballrooms
04.2006 - 05.2013
- Conducted initial consultation with clients to discuss wedding details, venue options and other logistics to understand vision and budget.
- Negotiated prices with suppliers, inspected venues and selected vendors to meet couple expectations.
- Directed pace of wedding and reception through multitasking and liaising with vendors to carry out event as planned with little or no deviations.
- Compiled contracts for vendors and clients prior to starting work to meet legal, health and safety obligations.
- Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
- Fostered relationships with local and national wedding suppliers to obtain best price, quality, and delivery of products.
- Recommended workflow and budget improvements, resulting in different % savings per event.
Education
Degree - Business Management
Miami Dade College
Miami, FL05.2012
Skills
- Business administration
- New Business Development
- Vendor and contract negotiations
- Event sales
- Scheduling
- Collaboration
- Written Communication
- Team building
- Interpersonal Communication
- Good Telephone Etiquette
- Facility management
- Staff training and development
- Guest relations management
- Complaint handling
- Employee scheduling
- Vendor negotiation
- Marketing and promotions
Accomplishments
- Supervised all team members.
- Collaborated with team of 8 different vendors in the development of each independent event coordination.
- Customer Follow-up - Ensured that customers were satisfied with company products and services by doing follow-up calls.
- Monetary Transactions - Handled cash, check, credit and automatic debit card transactions with 100% accuracy.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
General Manager
The Venue
01.2022 - 01.2025
Licensed Realtor
Enterprise Realty Services
01.2017 - 01.2025
Sales Manager
UniVista Insurance
12.2016 - 01.2018
Sales Manager
Regal Palace Banquet Hall
01.2012 - 12.2016
Certified Wedding Planner and Party Coordinator
Royal Palace Ballrooms
04.2006 - 05.2013
Degree - Business Management
Miami Dade College
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