Gloria A Prue

B2C Marketing Coordinator.

Project Management

Utilized Wrike project management system to streamline B2C workflows for employees. Set deadlines, assign responsibilities, and monitor the progress of projects. Analyze project status and, when necessary, revise the scope and schedule to ensure that project requirements can be met.

Data Reporting

-Support the marketing managers by utilizing Adobe Analytics and various spreadsheets for marketing reporting on a weekly and monthly basis.

Events

- Assist the Event Coordinator with planning event logistics.

- Work trade shows events (World of Concrete, Miami International Boat Show) as exhibit staff. Market brands to consumers.

- Assist with booth set-up and breakdown

B2B Marketing Coordinator

• Utilized social media platforms (LinkedIn) to promote published articles.
• Manage and update the social content calendar on a weekly basis.
• Utilize HubSpot to create landing pages, marketing emails, newsletters, and track analytics
• Utilize Groove to create marketing email templates.
• Utilize Salesforce to create campaigns, track marketing efforts, and analyze reporting.
• Enhanced efficiency by implementing Conversica for automated conversations for various marketing campaigns.

• Supported social media accounts by writing and posting content.
• Created, proofread, and edited copy for various marketing channels, ensuring a consistent voice
• Work as a production assistant at conferences and virtual events as it relates to Communications and Marketing support
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
• Leveraged CMS platforms (Craft CMS) for backend website content editing and essential design updates.
• Assisted with newsletter writing and distribution to support event promotion and external communications.
• Maintain brand voice, visuals, and themes throughout social and email campaigns.
• Collaborated with graphic design and marketing teams to devise effective branding strategies.
• Work with internal and external stakeholders across multiple time zones.

• Production Assistant for Indeed "Ready to Work" event.
• assisting with event set-up, breakdown, and storage for the event.
• ensure guest needs are met during the duration of the event
• Assist with all event preparing, sorting, packing, unloading and re-loading, and the organization of all event materials.

• Support all communications efforts to promote the Ward Infinity program that helps improve underserved communities affected by various health disparities in Washington, D.C. (Ward 7 & 8).
• Drafted social media posts and created videos with an eye for viral content strategies.
• Monitored email list and curated emails to send out to new subscribers.
• Collaborate with team members to ensure content aligns with goals and brand guidelines.
• Collaborate with the team to devise a communications strategy to engage and promote the alumni ambassador program.
• Repurposing content into social media posts for LinkedIn, video, blogs, and other social platforms.

• Assist with all production needs from start to finish for events.
• Film and edit event recap videos
• Monitored project progress and presented status to leaders to solve productivity issues.
• Serve as set production assistant for all productions at the studio

• Video document all staging and runthroughs
• Edit the footage according to creation team need
• Ensure that the all footage is archived on google drive

• Print scripts for anchors, build scrolling crawls daily and maintain continual updates and breaking news.
• Work alongside the Assignment Editor to monitor the developing news stories
• Work closely with producers to coordinate live shots and research/fact-check news stories.
• Updated social media accounts with breaking news.
• Monitored police and fire department radio communications to obtain story leads.
• Explained information in simple terms to engage and educate the general audience.

Assisting social media coordinator to prepare film for release.

• Manage twitter and instagram accounts. Interact with followers to promote film.
• Create landscape overviews for upcoming films.
• Learn Squarespace and Wix.
• Create memos to be sent out to the university.
• Create interview transcripts.

• Run Teleprompter
• Studio Set up
• Floor directing
• Mic-ing guest
• Maintain intern blog
• Shadowed all departments at station

• For National Urban League 2018 State of Black America Town Hall for the TV One Network.
• Assisting producers, crew members and the talent on the set.
• Working with host, panelists, delivering supplies, filling out paperwork, cleaning up green rooms, set, printing scripts, ordering food, and assisting panelist on red carpet with press.