Gloria M. Mesa
Denton,TX
Summary
A highly experienced multimedia professional with a record of unyielding integrity spanning over 20 years, with expertise in management, market research, human resources, education, television media, creative services, and advertising sales and marketing. Currently seeking a career in management, professional development or human resources within the company. Essential skills include strong communication skills, the ability to work under pressure, excellent project management talents, and a high level of creativity. Strong analytical and interpersonal skills with the ability to develop and maintain strong working relationships while functioning on a team in a fast-paced environment. My extensive work experience across various industries has given me the ability to adapt to any work environment in a short period of time.
Overview
33
33
years of professional experience
1
1
Certification
Work History
Reservations Elite Sales Agent
American Airlines
06.2023 - Current
- Airline reservations agent specializing in communications, client relations, operational support, and process improvement
- Adept at interfacing with diverse range of passengers to identify solutions and ensure customer satisfaction.
- Answered incoming phone calls and developed friendly rapport with callers while answering questions, making recommendations, and leading conversations to bookings.
- Provided high level of customer service to each person by engaging customer and using active listening and effective interpersonal skills.
- Provided customers with information about availability and fare pricing.
English Language Teacher
Dade County Public Schools
08.2022 - 06.2023
- Organize educational efforts for each course as per curricula planning while introducing different topics to improve common core competency attainment
- Maximize pupil performance by designing instruments with various proven learning techniques, tools, and learning theories in order to arrive at pass rate of 18% on state tests
- Conduct performance evaluation to determine learning impact, effectively heightening productivity utilizing careful guidance, in order to reach SATs verbal score average of 430
- Provide educational consulting and collaborate with parents and subject-matter experts to help students in their college applications
- Perform learning objective analyses in groups of 180 pupils by designing, planning, and implementing poetry understanding lessons in order to optimize ELA qualifications h Grade
- Successfully improved second language-speaking students' English grammar and vocabulary levels through written and interactive activities.
- Evaluated student progress to offer recommendations for further development.
- Developed teaching materials to supplement standard curriculum, enhancing learning concepts and promoting student engagement.
- Built relationships with students to understand obstacles to learning such as difficult home situations, illness or social hurdles.
- Communicated with parents in person, by email and phone to apprise of student progress, challenges and behavior issues.
- Teamed with other faculty members and parents to outline IEPs for gifted, talented and special education students, addressing diverse teaching approaches for special learning requirements.
- Identified students struggling with material and made arrangements to meet one-on-one during study hall or other time periods to provide additional instruction in one-on-one environment.
- Implemented innovative teaching approaches for special needs students to meet requirements of individualized education plans.
- Prepared, administered and corrected weekly tests and examinations to observe student overall performance.
- Authored tests and quizzes to evaluate student learning and comprehension.
- Worked one-on-one with students needing individualized attention and developed with special learning plans for struggling people.
- Established positive classroom management boundaries to create safe, known environment for behavior among students.
English Language Teacher
BridgPrep Academy NMB
08.2020 - 08.2022
- Identified and evaluated student performance while implementing in-person-led (and virtual training using Mastery Connect) innovative solutions
- Monitored learning progress and developed instructional material based on common core standards amid determining curriculum priorities to define and align with state requirements
- Delivered classes and designed lesson plans for Respect, Enthusiasm, Achievement, Citizenship, and Hard Work (REACH) objectives while abiding by other learning theories and educational models
- Created lessons for R.A.F.T program while guiding students to make outlines of their writing in order to encourage better performance with aim to prepare for FSA tests
- Tutored and assisted students to help with English language comprehension and mastery.
- Delivered instruction in language arts encompassing reading, grammar, composition and literature, working with teachers in other subjects to integrate skills across curriculum.
Media Sales & Marketing Specialist
Radio Caracol
07.2018 - 08.2020
- Conducted constant income and expense analyses, as well as customer development to maintain annual revenue of $500,000, thus increasing profits by 12% through contract negotiations
- Produced new company-wide processes for optimizing sales to achieve KPI goals by prospecting, cold-calling, and making sales presentations thus increasing number of accounts by 12%
- Improved sales script while partnering with internal business development team to add it to all advertising pitches, with aim of increasing revenue by 20% YoY in 2019
- Composed sales pitches with rating statistics (Scarborough Qualitative, Nielsen) comparing figures amid presenting monthly reports to potential advertisers in order to successfully close ad space sales
- Made outbound calls to existing customers to upsell advertising packages.
- Created and presented media and advertising packages to prospective customers.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
- Utilized effective marketing techniques to increase brand recognition.
- Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
- Used cold calling to reach out to local business owners needing new advertising products and services.
- Increased sales average through prospecting for new business at networking events and cold calling.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Helped customers in determining design and layout of sold and spec ads.
Director
Jiny's Learning Center
06.2012 - 07.2018
- Collaborated with stakeholders when recording students' progress using Florida VPK Assessments metrics to mediate school's goals, always considering educational expectations for school with 200+ students
- Supervised 20-persons onsite team of grounds/maintenance, teacher aides, administrative, and faculty staff while managing recruitment, performance, and training, in order to track personalized goals
- Monitored curriculum reviews and VPK subject committees while planning faculty professional development workshops to comply with common-core requirements
- Organized and produced school schedules including teachers' support duties and payroll amid supervising kindergarten to 2nd-grade instructors to support state guidelines
- Implemented Creative Curriculum schedule by designing and teaching themed lessons amid maintaining course documentation in order to increase linkage to overall learning goals
- Maintained and renewed school’s NECPA accreditation requirements
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Conducted development meetings with staff to discuss professional growth and identify areas of needs.
Associate Research Manager
ESPN Sports Media
12.2005 - 06.2012
- Supported ESPN’s International and Local Market Ad Sales departments with TV ratings and data during ad hoc sales requests
- Increased sales market revenue by 80% using IBOPE/AGB Nielsen quantitative market research and TGI qualitative research by producing key property presentations and Sports Specific program tracks for Latin America, In addition, also worked on Australia, South Africa, and Asia markets to provide viewer insight
- Monitored ESPN brands in various countries by publishing internal reports regarding monthly, quarterly, and yearly performance and viewership growth trends
- Developed reach and frequency reports for pre/post buys per request of Ad Sales clients and Ad agencies
- Presented ESPNDeportes.com online performance report for Venezuela and Central America clients using Omniture and ComScore data
- Provided excellent customer service to clients and ad agencies as ESPN local market participant
- Presented at ESPN International UpFront Ad sales events for Latin America our networks market research insights to top clients and advertising agencies
- Worked well in a team setting, providing support and guidance.
- Skilled at working independently and collaboratively in a team environment.
- Presented results of mathematical modeling and data analysis to management or other end users.
- Conducted research and analysis to develop model-based solutions to complex operational problems.
- Developed written documents and reports related to programs and operations.
Media Supervisor
WPP-GroupM
10.2003 - 12.2005
- Hispanic & Latin America Market, Managed and ensured the success of media planning and buying team for the Mexico tourism board in the US Hispanic market
- Led media plan initiatives between travel agents, and Mexico Board of Tourism
- Supervised media plans for Colgate-Palmolive and Chevron Texaco team accounts and managed Miami office junior staff workload
- Focused on meeting client expectations and ensured increased brand performance in region
- Developed Media Savings and Regional Brand Competitive reports to ensure successful network negotiations and strategic media planning
- Produced and presented Brand Performance TGI qualitative and IBOPE quantitative research presentations at client meetings and account reviews
- Actively participated in local market Whiskey Brand Focus Group study
- Handled external communications with media and public relations professionals.
- Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
- Negotiated rates with media sales companies.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Established and managed relationships with external data providers and research vendors.
- Developed questionnaires and facilitated focus group discussions.
Media Planner/Buyer
US Market, Zimmerman & Partners
10.2002 - 10.2003
- Planned and negotiated media campaigns for various clients based on market research and media mix
- Spearheaded buys at lowest cost per point in each assigned market
- Presented buys and rationale at client meetings and prepared media budget proposals for client approvals
- Monitored all monthly and quarterly placement of print, radio, TV, and cable buys
- Negotiated contracts with vendors for cost-effective purchasing terms.
- Managed and maintained purchase orders and invoices.
Media Planner/Buyer- US Market
Hunter & Hammersmith
01.2001 - 10.2002
- Negotiate US Trade and Consumer rates & Media buys
- Planned and placed all annual and quarterly Bridal Buys in US and Canada
- Prepare Media Proposals for Sandals & Beaches Resorts and Air Jamaica Airlines
- Responsible for daily media placement of all US and Canada buys
- Monitor Traffic handling/shipping and specifications
- Worked closely with clients and accounting to resolve Media/Account Receivable issues
- Built long-term supplier relationships with vendors to establish quality and competitive pricing.
- Maintained complete documentation and records of all purchasing activities.
- Collaborated with internal departments to better understand needs and determine purchasing requirements.
- Oversaw purchasing process from initiating requests to finalizing contracts to deliver smooth transaction.
- Developed cost-effective purchasing strategies to maintain inventory levels and improve operational procedures.
- Managed and maintained purchase orders and invoices.
- Developed and managed budgets for purchasing and projected purchasing needs.
Advertising Sales Planner
Hallmark Entertainment Network
11.1999 - 01.2001
- US Hispanic and Latin American, Responsible for all Ad Sales PowerPoint Presentations with running videos
- Developed Media Proposals for Clients and Ad Agencies
- Presented Hallmark’s Media Proposals to Clients and Agencies
- Summarized Client return on investments
- Conducted Media research
- Maintained daily accounts for Clients and Agencies
- Made Cold Calls for new business
- Organized Agency invoice reconciliation, broadcast orders, flowcharts, and order letters
- Created and prepared sales quotations, set up new accounts and negotiated terms.
- Assisted sales team members in developing customer relationships, and building customer loyalty.
- Handled client inquiries and suggestions courteously and professionally.
- Actively listened to clients handled concerns quickly and escalated major issues to supervisor.
Media Assistant
WPP- J. Walter Thompson Worldwide
07.1997 - 11.1999
- Handled Media Traffic for Puerto Rico and Latin America
- Coordinated Media Planning activities for Royal Caribbean, Mattel Toys, TNT Courier, Shell Gasoline, Nortel Northern Telecom, Kodak, Sprint, Acer, and Spin Cycle
- Media consultant for Media Buying and Placement
- Posted agency and client invoice reconciliation.
- Served as primary point of contact for over 20 daily incoming media calls, requests for meetings and interviews with company executives and experts.
- Analyzed media engagement and produced tracking reports.
- Accomplished multiple tasks within established timeframes.
Game Producer
NBCUniversal Telemundo Enterprises
03.1994 - 07.1997
- TV producer, and editor for on-air network promotions, utilizing linear and non-linear editing, including IMIX Turbo Cube and Scitex Stratosphere Systems, and CMX
- Filmed, Produced, and edited all model videos for the “Miss Dando y Dando” contest TV segment of “Dando y Dando”
- Coordinated with producers and on-air talent to create program content, new ideas, and segments.
- Developed production plans and organized resources to achieve prompt delivery of projects.
- Liaised with directors, actors and other creative staff to successfully complete projects.
- Collaborated with marketing and advertising teams to achieve successful launch of projects.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Brainstormed ideas to create useful content for clients.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Conducted interviews with subject matter experts to generate topics.
- Facilitated communication between production staff and other departments to synchronize work.
- Monitored production and evaluated performance against set targets, making adjustments to areas of weakness.
Assistant Producer/ Assistant Director
NBCUniversal Telemundo Enterprises
03.1993 - 03.1994
- Controlled and edited daily live, online production, writing, remote segments, and promotions
- Oversaw all product integration, client displays, scripts, logos, and billboards
- Handled all on-air, live TV concepts including sponsor product integration, client logos, graphics, and promotional TV teasers
- Organized and supervised product integration for AT&T, Kellogg’s, Colgate, Cool Aid, and Mcdonald's
- Coordinated the launching of this show, castings, format creation, graphics, and set design
- Implemented the “Tino” the 1st Interactive Game show in the United States and Puerto Rico
- Developed the first interactive on-air Game Show for Hispanic Television called “Tino”
- Trained and mentored new employees on industry practices and business operations.
- Facilitated communication between production staff and other departments to synchronize work.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Coordinated with producers and on-air talent to create program content, new ideas, and segments.
- Hired, trained and managed production staff and crew members to build highly qualified team and boost overall performance.
Assistant Producer
Univision Network News
04.1990 - 03.1993
- Supervised talent and prop coordination on Univision’s 30-year anniversary campaign., on pre-show tapings
- Conducted news story research, interviews, and pre- productions of news packages
- Produced on-location stories about Panama invasion, Puerto Rico drug crisis, and medical innovations
- Field produced news-oriented stories such as natural disaster of Hurricane Andrew for Univision Network Newscast
- Facilitated communication between production staff and other departments to synchronize work.
- Coordinated with producers and on-air talent to create program content, new ideas, and segments.
- Maintained project costs through careful budgeting and monitoring of expenditures.
- Participated in meetings with producers and production crew to keep program in step with creative vision.
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Booked guests for on-air interviews and assigned stories to reporters to manage coverage and schedule needs.
Education
Master of Science - Industrial and Organizational Psychology
Grand Canyon University
Phoenix, AZ06.2024
Bachelor of Science - Psychology
University of Phoenix, Professional Recognition
Phoenix, AZ02.2017
Skills
- Customer Service Skills
- Management
- Bilingual
- Self-motivated, self-directed, and always eager to learn
- Multitask Abilities
- Market Research Analytics
- Negotiation Skills
- Presentation Skills
- Proficient in various software systems
- Media Research
- Account management
- Team Trainer
- Confident and deliberate problem solver
- Strong planning, organization, and time management skills
- Employee compensation and benefits programs
- Results driven
- Research Skills
- Analytical Skills
- Relationship Management (CRM)
- Mentoring
- Public Speaking
- Problem Solving
- Customer Leadership
- People Development
- Employee Training
- Coaching
- Effective Listening
Affiliations
ASSOCIATE (CDA) - The Council for Professional Recognition
Certification
- American Airlines New Hire Training 05-23 - June-September 2023
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Reservations Elite Sales Agent
American Airlines
06.2023 - Current
English Language Teacher
Dade County Public Schools
08.2022 - 06.2023
English Language Teacher
BridgPrep Academy NMB
08.2020 - 08.2022
Media Sales & Marketing Specialist
Radio Caracol
07.2018 - 08.2020
Director
Jiny's Learning Center
06.2012 - 07.2018
Associate Research Manager
ESPN Sports Media
12.2005 - 06.2012
Media Supervisor
WPP-GroupM
10.2003 - 12.2005
Media Planner/Buyer
US Market, Zimmerman & Partners
10.2002 - 10.2003
Media Planner/Buyer- US Market
Hunter & Hammersmith
01.2001 - 10.2002
Advertising Sales Planner
Hallmark Entertainment Network
11.1999 - 01.2001
Media Assistant
WPP- J. Walter Thompson Worldwide
07.1997 - 11.1999
Game Producer
NBCUniversal Telemundo Enterprises
03.1994 - 07.1997
Assistant Producer/ Assistant Director
NBCUniversal Telemundo Enterprises
03.1993 - 03.1994
Assistant Producer
Univision Network News
04.1990 - 03.1993
Master of Science - Industrial and Organizational Psychology
Grand Canyon University
Bachelor of Science - Psychology
University of Phoenix, Professional Recognition
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