Gloria S. Onokoko
Houston,Texas
Summary
High-energy Marketing Intern experienced in marketing and advertising. Conscientious overachiever committed to creating marketing messages that resonate with our target audience. Dedicated team player recognized for consistently meeting deadlines while maintaining positive, personable demeanor.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Event Marketing Intern
SHSU Heatwave Media & Film Festival
01.2025 - 05.2025
- Managed cross-functional teams in production, marketing, and logistics to execute a four-day campus-wide film festival with 500+ attendees
- Maintained and optimized a $10,000 event budget using Microsoft Excel for real-time forecasting and tracking
- Designed and sent segmented email campaigns using Mailchimp, increasing RSVP responses by 15%
- Tracked landing page engagement and user behavior using Google Analytics, leading to a 19% increase in targeted web traffic
- Implemented basic HTML within SHSU's CMS to update festival pages and maintain mobile responsiveness
- Applied SEO strategies to blog content and landing pages, improving Google search rankings and boosting organic impressions
Social Media Intern - College of Arts & Media (Marketing Team)
Sam Houston State University
05.2024 - 12.2024
- Created, scheduled, and managed multi-platform campaigns using Sprout Social and Outlook Calendar for university-sponsored events
- Conducted audience research and engagement analysis using Google Analytics, presenting actionable insights to team admins weekly
- Applied SEO techniques and strategic hashtags to optimize visibility for Instagram, Facebook, and Twitter posts
- Led promotional efforts at university events such as Bearkat Family Weekend and Orientation, coordinating content collection and tabling
- Collaborated with faculty, students, and alumni to generate user-driven content and enhance audience relatability
- Contributed to campaign copywriting, digital calendar planning, and student influencer outreach
- Utilized Microsoft Office 365 and Teams for internal collaboration, file sharing, and campaign management
Education
Bachelor of Arts - Mass Communications (Public Relations & Advertising)
Sam Houston State University
Huntsville, TX12.2025
Skills
- Copy editing
- Crisis management
- Event coordination
- Organization
- Social media management
- Team collaboration
- Time management
Tools
- Mailchimp
- Google Analytics
- HTML (basic)
- Webflow
- SEO (On-Page)
- Sprout Social
- Canva
- Salesforce
Certification
- SEO and Content Marketing | OpenClassrooms | 12/2024
- Academic Excellence 4.0 GPA | Sam Houston State University | Fall 2024
Timeline
Event Marketing Intern
SHSU Heatwave Media & Film Festival
01.2025 - 05.2025
Social Media Intern - College of Arts & Media (Marketing Team)
Sam Houston State University
05.2024 - 12.2024
Bachelor of Arts - Mass Communications (Public Relations & Advertising)
Sam Houston State University
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