Amber Park

• Implemented clear processes and communication channels, facilitating collaboration and efficiency among team members.
• Delegated and managed work across the team, providing clear direction, constructive feedback, and support to resolve challenges and improve outputs.
• Built and maintained a clear brand identity through strategic creative storytelling initiatives.
• Led imaging research and creative development, managing image selection and providing creative feedback.
• Cultivated an extensive network and relationships with photographers, stylists, glam teams, videographers, directors, and talent/celebrities to enhance project opportunities and creative collaborations.

• Spearheaded conceptual ideation and design execution across various projects including album campaigns, album packaging, branding campaigns, packaging design, merchandising, clothing design, stage renders, and physical space design.
• Developed strong concepts and branding strategies to effectively communicate client objectives and enhance brand identity.
• Utilized technical skillset in visual storytelling, including proficiency in 3D/CG illustration, illustration, graphic design, and Photoshop, to bring concepts to life and create engaging visuals.
• Managed design contractors and teams, providing guidance and feedback to ensure alignment with project goals and timelines.
• Played a hands-on role in design execution, ensuring high-quality deliverables and attention to detail across all aspects of the project.
• Collaborated closely with cross-functional teams to integrate design elements seamlessly into overall campaign strategies.
• Maintained a deep understanding of industry trends and best practices to inform creative direction and ensure projects remained innovative and competitive.

• Played a key role in commissioning projects and talent, conducting thorough research to ensure the right creative candidates were aligned with the project's objectives and vision.
• Contributed to tracking and maintaining the overall photo budget, including setting and assigning individual project budgets to team members, ensuring efficient use of resources, and facilitating communication between talent, clients, and creative teams.
• Managed the team to ensure contracts, photo fees, and usage rights were in place for all images (produced and researched), including overseeing the marked copy process for accounting purposes.
• Developed, implemented, and maintained clear processes and communication channels for the team, facilitating ease of job execution and ensuring alignment across projects.
• Provided consulting support across creative development and ideation, collaborating with creative leads and troubleshooting with clients as needed.
• Nurtured talent and fostered a transparent, respectful, inclusive, and collaborative team environment to maximize productivity and creativity.
• Oversaw cross-platform photo shoot production, ensuring the creative concept was upheld from brief to final delivery, including:
• Curating photographer lists and creating visual mood boards.
• Commissioning teams and liaising with agents, photographers, studios, stylists, hair/makeup artists, etc., throughout the project.
• Creating and maintaining timelines, schedules, budgets, shot-lists, call-sheets, and other production documents, and proactively communicating this information to all key stakeholders throughout the project.
• Attending and managing on-set production, as needed and agreed upon with the Global Creative Director.
• Partnering with video colleagues to ensure appropriate synergy across photo and video production.
• Coordinating the post-production process for lo-res and hi-res photo selection and final delivery.

• Conceptualized and directed treatments for diverse projects including music videos, brand activations, physical pop-up experiences, live show performances, and award shows.
• Spearheaded creative direction and concept development across all departments including photo, video, production, design, art, styling, glam, and post-production.
• Led executive decision-making and creative development for storytelling initiatives, ensuring alignment with brand objectives.
• Created visual mood boards to guide creative vision and maintain consistency throughout projects.
• Oversaw and commissioned teams, liaising with agents, photographers, studios, stylists, and hair/makeup artists to ensure seamless project execution.
• Developed and maintained timelines, schedules, and pre/post-production processes to ensure project milestones were met.
• Clients include: Chloe & Halle, Beyonce, and Ivy Park (clothing brand)

"I Like You, You're Weird'' is a groundbreaking original IP project created and written by Amber Park. The IP was first introduced in 2021 as an online venture in partnership with gasoline.xyz. The first collection was launched as digital assets – NFT collectibles – known as "weirdos," each PFP represented a one-of-a-kind character, crafted from a diverse array of natural and environmental influences. No two weirdos are alike, ensuring a truly unique experience for every user. Beyond its impressive initial success, with a sell-out in just six minutes and nearly $3 million in revenue, followed by $9 million in aftermarket sales within 15 days, "I Like You, You're Weird" is distinguished by its broader vision and mission. The project is driven by a commitment to making a positive impact on the world, with a focus on community, innovation, and environmental stewardship.

Central to its ethos are the pillars of impact, community, and innovation. The project is dedicated to raising awareness and taking action on critical environmental issues like climate change, while also championing social justice causes through education, unity, and community service. Within its dedicated community, both in the digital and physical realms, "I Like You, You're Weird" fosters a safe, inclusive, and affirming space where individuals are encouraged to embrace their unique, 'weird' selves.

Bridging the digital and physical worlds through cutting-edge technology, music, art, fashion, and entertainment, "I Like You, You're Weird" inspires creative storytelling across various mediums. It celebrates diverse forms of creative expression and innovation, inviting individuals to explore their artistic potential.

At the heart of this project lies a delightful fusion of social and environmental themes. The natural elements woven into the character traits are brought to life through vibrant, trippy graphics, evoking a sense of playful wonder.