Glynis J. Samuel
Cambria Heights,New York
Summary
High-achieving Advertising Agency executive offering 25+ years of agency and marketing expertise. Well-versed in market trends, sales strategies and customer engagement techniques. Concise and decisive communicator with organizational, multitasking and project management talents.
Overview
8
8
years of professional experience
Work History
Marketing Senior Project Manager
MASS GENERAL BRIGHAM HEALTH PLAN
09.2023 - 06.2024
- A valued team member, exhibit leadership in meetings- third-party vendor status, production, maintain an orderly file server, expert knowledge in Adobe Workfront, Smart Sheet, conduct process training meetings for the extended company, organize internal review meetings and conduct startups
- Developed the creative brief in use at the company currently, redesigned the work front templates to conform to the needs of the company
- Management of all print and digital initiatives from conception to completion, for our members and clients which include but not limited to: Direct mail -general and personalized with variable text, member enrollment brochures, websites with embedded videos, Sales power point presentations, e-books, blogs, flyers, and member reimbursement forms
- Responsibilities include timeline creation and management, budget management, conducting daily status meetings with my internal team and weekly client status meetings, and 3rd party vendors.
Senior Project Management
RAZORFISH HEALTH (Freelance)
02.2023 - 06.2023
- Leadership: Responsible for mentoring and oversight of 5 Project Managers and Jr
- Coordinators Daily responsibilities: Supervised and mentored 7 Sr PMs, Jr PMs, liaise with stakeholders: print production, digital design vendors, UX designers, DEV teams; develop all timelines for print and digital projects, full website development as well as minor updates, HTML static and rich media banners and emails; coordinate and execute qualitative and quantitative stimuli marketing research testing materials Clients: GLAXO SMITHKLINE / RSV Vaccine Finance: Create SOWs for internal team and client reviews, develop and maintain project estimates, monitor, and maintain team hours and utilization, conduct weekly BURN report meetings, prepare pre-reports for team review and summary recap of learnings and next steps, co-conduct with finance fee requisition meetings in preparation for client review, monitored quarterly client billing
- Reports/ Meetings: Conduct pre-kick off, internal team kick offs, create and maintain internal status and daily hot sheets, pre-production/handoffs with creative teams, studio, and digital DEV teams
- Client-facing – Attend client meetings – review schedules with client for alignment, general status of projects / discuss risk management issues, maintain client status reports, instrumental in MLR reviews
Digital Marketing Sr. Project Manager (Freelance)
VERIZON
08.2022 - 11.2022
- Daily responsibilities: Conduct daily SCRUM report meetings, manage all financials (Burn reports, finance meetings, REC meetings, estimate and SOW creation and maintenance, client billing), consult with all departments: print production, Medical/Legal, digital design vendors, and UX designers, DEV teams
- Develop all timelines for print and digital projects, full website periodic updates to Verizon’s marketing tools, updates to HTML standards and rich media banners in all sizes, emails.
Sr. Project Manager
PIXACORE HEALTH
10.2021 - 07.2022
- Daily responsibilities: Consult with all departments: print production, digital design vendors, and UX designers, DEV teams, develop all timelines for print and digital projects, full website designs as well as minor updates, HTML standards and rich media banners in all sizes, emails, coordinate and execute qualitative and quantitative stimuli marketing research testing materials
- Clients: IOVANCE Corporate, Medical, Commercial, and Payer, BAYER Vitrakvi Global and US, FRESENIUS/KABI-Stimufend Finance: Create SOWs for internal team and client approvals, develop estimates, monitor, and maintain team hours and utilization, conduct weekly BURN report meetings, prepare pre-reports for team review and summary recap of learnings and next steps, co-conduct with finance fee requisition meetings in preparation for client review, monitored quarterly client billing
- Reports/Team Meetings: Conduct Pre-kick offs, internal team kick offs, internal status and daily hot sheets, pre-production/handoffs with creative teams, studio DEV teams
- Leadership: Responsible for the mentoring and oversight of 3 Project Managers and Jr
- Coordinator Client-facing – Attend client meetings – review schedules with client for alignment, MLR reviews, general status of projects / discuss risk management issues, maintain client status reports.
Sr. Project Manager (Freelance)
Ogilvy Health
04.2021 - 10.2021
- Responsibilities: Perform SPM print and digital advertising duties and responsibilities for Fresenius/Velphoro and Optiflux; Genentech/Esbriet, BMS/Zeposia, and Ferring Pharmaceuticals/Rebyota Monitored and maintained SOW incremental costs, if needed, create estimates, and estimate updates, consult daily with all departments: print production, digital design vendors, and UX designers Conduct internal pre-production meetings with creative teams and studio, develop all timelines for print and digital projects, full website designs as well as minor updates, HTML standards and rich media banners in all sizes, emails, coordinate and execute qualitative and quantitative stimuli marketing research testing materials
- Client-facing – attend client meetings, and MLR reviews, maintain client status report
- Conduct all team hot sheet and status meetings, expertly coordinate multiple teams.
Sr. Project Manager (Freelance)
EVOKE HEALTH
11.2020 - 03.2021
- Responsibilities: Perform SPM print and digital advertising duties and responsibilities for AbbVie/Creon Monitored and maintained SOW incremental costs, if needed, create estimates, and estimate updates, consult heavily with all departments: print production, digital design vendors, and UX designers Conduct internal pre-production meetings with creative teams and studio, develop all timelines for print and digital projects, full website designs as well as minor updates, HTML standards and rich media banners in all sizes, emails, coordinate and execute qualitative and quantitative stimuli marketing research testing materials
- Client-facing – attend client meetings, and MLR reviews, maintain client status report
- Conduct all team hot sheet and status meetings, expertly coordinate my teams on high-volume projects and product launches, OPDP reviews.
Sr. Project Manager (Freelance)
CONCENTRIC HEALTH EXPERIENCE
06.2019 - 10.2019
- Responsibilities: Perform SPM print and digital advertising duties and responsibilities for the new indication launch of SUNOVIAN/Longhala Magnair, Brovana, Seebri Neohaler, Utibron Neohaler, HUB, and Hand-held devices
- Monitored and maintained SOW incremental costs, if needed, create estimates, and estimate updates, consult heavily with all departments: print production, digital design vendors, and UX designers Conduct internal pre-production meetings with creative teams and studio, develop all timelines for print and digital projects, full website designs as well as minor updates, HTML standards and rich media banners in all sizes, emails, coordinate and execute qualitative and quantitative stimuli marketing research testing materials
- Client-facing – attending client meetings and MLR reviews
- Conduct all team hot sheet and status meetings, expertly coordinate my teams on high-volume projects and product launches, OPDP reviews.
Sr. Project Manager
TBWA World Health
02.2018 - 06.2019
- Responsibilities: Perform SPM print and digital advertising duties and responsibilities for MERCK/Keytruda, Develop and manage SOWs from inception to client approvals; develop staffing plans for the year, manage creative resources, create estimates, consult heavily with all departments: broadcast production, print production, digital design vendors, and UX designers
- Implemented weekly vendor status meetings to ensure cohesiveness amongst the stakeholders and to address any questions/issues that may arise
- Conduct pre-production meetings with creative teams and developers; develop all timelines for print and digital projects, full website designs as well as minor updates, HTML standards and rich media banners in all sizes, emails, 15, 30, and 60 sec TV spots, animatic, and qualitative stimuli MR testing
- Conduct all team hot sheet and status meetings, expertly coordinate my teams on high-volume projects and product launches, OPDP reviews
- Call and conduct special briefing meetings as needed, work together with all disciplines.
Sr. Multichannel Project Manager
McCann Human CARE, New York, NY
08.2016 - 02.2018
- Responsibilities: Perform SPM print and digital advertising duties and responsibilities for the NOVARTIS/Entresto, Reckitt Benkeiser / VMS (Airborne, Digestive Advantage, Move Free Ultra, and Mega Red brands
- Develop and manage SOWs from inception to client approvals; develop staffing plans for the year, manage creative resources, create estimates, consult heavily with all departments: broadcast production, print production, digital design vendors, and UX designers
- Introduced and implemented weekly vendor status meetings to ensure the most up-to-date information is being viewed by all parties, that the agency and vendors are aligned on timing and deliverables
- We also address questions/comments on art files, sitemaps, wireframes, etc
- Conduct pre-production meetings with creative teams and developers develop all timelines for print and digital projects for full website designs as well as homepage and minor updates, HTML standards and rich media banners in all sizes, emails, Vogon/Google video bumpers, 15, 30, and 60 sec TV spots, animatic, and qualitative stimuli MR testing
- Conduct all team hot sheet and status meetings, expertly coordinate my teams on high-volume projects and product launches, OPDP reviews
- Call and conduct special briefing meetings as needed, work together with all disciplines.
Sr. Multichannel Project Manager (Freelance)
The Cement bloc, New York, NY
01.2016 - 06.2016
- Responsibilities: Perform SPM print and digital advertising duties and responsibilities for three segments of Bristol Myers Squibb: Global, US HCP, and US Patient
- Responsible for the finances of each project—estimates, WIPS, FAC trackers, Client summary grids
- Develop all timelines for print and digital—websites, banners, emails, PRESI PPT, PPT, screensavers, and animations
- Conduct all team hot sheet and status meetings, expertly coordinate my teams on high-pitch and high-volume Product launches, OPDP reviews, call and conduct special briefing meetings if needed, work hand in hand with Account Services, the support staff [edit, production, and studio].
Education
Baruch College of The City University of New York
New York, NYSkills
- Project Planning
- Scope Management
- Client Relationship Management
- Project Scheduling
- Finance Management
- Event Planning
- Excellent written and oral communication
- Administrative skills: PowerPoint, MS Project, Excel, Adobe Workfront
- Cross-Functional Communication
- Training and mentoring
- Client Relations
- Meeting facilitation
Organizationsandaffiliations
- Member of The Dedicators, Inc. – Scholarship Organization
- Member of Total Praise Choir – Emmanuel Baptist Church
- Member – Cambria Heights Community Board
Timeline
Marketing Senior Project Manager
MASS GENERAL BRIGHAM HEALTH PLAN
09.2023 - 06.2024
Senior Project Management
RAZORFISH HEALTH (Freelance)
02.2023 - 06.2023
Digital Marketing Sr. Project Manager (Freelance)
VERIZON
08.2022 - 11.2022
Sr. Project Manager
PIXACORE HEALTH
10.2021 - 07.2022
Sr. Project Manager (Freelance)
Ogilvy Health
04.2021 - 10.2021
Sr. Project Manager (Freelance)
EVOKE HEALTH
11.2020 - 03.2021
Sr. Project Manager (Freelance)
CONCENTRIC HEALTH EXPERIENCE
06.2019 - 10.2019
Sr. Project Manager
TBWA World Health
02.2018 - 06.2019
Sr. Multichannel Project Manager
McCann Human CARE, New York, NY
08.2016 - 02.2018
Sr. Multichannel Project Manager (Freelance)
The Cement bloc, New York, NY
01.2016 - 06.2016
Baruch College of The City University of New York
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