Geishy Nicolle Salazar
Brooklyn,NY
Summary
Resilient Digital Strategist with 7-year background in brand management, communications and marketing. Expertise in brand development, interactive content and community engagement. Results-oriented professional committed to effectively building loyalty and long-term relationships with clients.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Social Media Marketing Director
Smart Age Solutions
01.2020 - Current
- Managed and led agency's department of social media.
- Managed over $120k of monthly advertising spends across social platforms.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Senior Marketing Strategist
Smart Age Solutions
01.2020 - 12.2020
- Researched and developed marketing campaigns for over 30+ luxury accounts
- Monitored online trends, conversations and innovations to optimize strategies.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Identified technology framework required to support digital strategies.
- Promoted in 2019 from to Lead Strategist, and Led 5-person cross-departmental staff to develop and execute all digital and social marketing initiatives.
Marketing Strategist
Smart Age Solutions
01.2017 - 01.2020
- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Private Event Coordinator
Evinco Winery DAO Event, Luxury NFT | Contract
01.2023 - 02.2023
- Hired as a contracted Event Coordinator. Organized an event with TAO Group Hospitality in NYC for Evinco Winery DAO, an NFT company focused on exclusive luxury wine memberships.
- Brainstormed and implemented creative event concepts and themes.
- Managed event logistics and operations.
- Acquired contracts and agreements to finalize negotiations and obtain approval signatures.
- Inspected event facilities to confirm conformance to customer requirements.
- Reviewed event bills to confirm accuracy and approve payment.
- Organized marketing package for the event, working with social media department and photographer to capture the success.
Social Media Consultant
Gemset NFT | Contract
01.2022 - 01.2023
- Identified social media trends and developments to influence PR strategies.
- Set individual goals for each month and worked hard to attain and exceed these milestones.
- Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
- Monitored marketing campaign progress with web analytics.
- Created content strategies for digital media.
- Designed paid client ads for use on diverse social media platforms.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Branding Consultant
The Bath Club | Contract
01.2022 - 02.2022
- Collaborated with clients to address brand imaging and marketing style.
- Applied skill in color theory and composition to bring client visions to fruition.
- Created marketing materials, including physical promotional items and digital materials
- Obtained approval of concepts by submitting rough drafts to management or to client.
- Guaranteed designs adhere to company brand standards and guidelines.
- Utilized Adobe Creative Suite to create high-quality graphics, illustrations and layouts.
Branding Consultant
Fleet Club | Private Chartering Club | Contract
01.2022 - 02.2022
- Collaborated with clients to address brand imaging and marketing style.
- Applied skill in color theory and composition to bring client visions to fruition.
- Created marketing materials, including physical promotional items and digital materials
- Obtained approval of concepts by submitting rough drafts to management or to client.
- Guaranteed designs adhere to company brand standards and guidelines.
- Utilized Adobe Creative Suite to create high-quality graphics, illustrations and layouts.
Digital Marketing Consultant
Master Spa Techs | Contract
01.2020 - 03.2020
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Created social media content with innovative brand messaging to support new product launches.
Skills
- Creative Idea Development
- Communications Strategies
- SEO Strategy Development
- Paid Advertising Coordination
- Branding Campaigns
- Social Media Content Creation
- Competitor Review
- Industry Trend Understanding
- Email Promotions
- Digital Media Design
- Advertising Strategy
- KPI Understanding
- Marketing Strategy Management
Certification
Meta/Facebook Certification | Media Planning Professional
Timeline
Private Event Coordinator
Evinco Winery DAO Event, Luxury NFT | Contract
01.2023 - 02.2023
Social Media Consultant
Gemset NFT | Contract
01.2022 - 01.2023
Branding Consultant
The Bath Club | Contract
01.2022 - 02.2022
Branding Consultant
Fleet Club | Private Chartering Club | Contract
01.2022 - 02.2022
Senior Marketing Strategist
Smart Age Solutions
01.2020 - 12.2020
Social Media Marketing Director
Smart Age Solutions
01.2020 - Current
Digital Marketing Consultant
Master Spa Techs | Contract
01.2020 - 03.2020
Marketing Strategist
Smart Age Solutions
01.2017 - 01.2020
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