Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Timeline
Generic

Gohar Hambardzumyan

North Hollywood,CA

Summary

Proactive and achievement-oriented Social Media and Brand Manager bringing 3 years of marketing and leadership experience with special emphasis helping Beauty and Fashion clientele. Effectively increase social media reach and clients' digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Social Media Marketing Manager

SkinCareAesthetics
11.2023 - 01.2024
  • Boosted brand awareness by developing and implementing targeted social media campaigns.
  • Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
  • Managed online reputation by addressing customer feedback promptly and professionally, maintaining a positive image for the brand.
  • Increased website traffic through effective content creation and search engine optimization strategies.
  • Developed customized paid advertising campaigns for maximum return on investment.
  • Monitored industry trends to stay ahead of competitors, adjusting tactics as needed.

Social Media Marketing Manager

Esthetician_losangeles
09.2023 - 01.2024


  • Boosted brand awareness by developing and implementing targeted social media campaigns.
  • Developed customized paid advertising campaigns for maximum return on investment.
  • Generated high-quality leads through strategic targeting of key demographics and interests.
  • Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
  • Established relationships with industry influencers for mutually beneficial collaborations and exposure opportunities.

Social Media Marketing and Brand Manager

Merli Beauty
07.2023 - 01.2024
  • Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Monitored industry news closely, staying abreast of emerging trends for quick adaptation of branding strategies accordingly.

English for Marketing and Managment Lecturer

European College in Armenia
02.2020 - 02.2023
  • Developed and administered assessments towards students' language proficiency and understanding of Marketing and Management concepts.
  • Integrated industry-relevant case studies into course materials, contributed to the development of the English for Marketing and Management curriculum.
  • Managed large class sizes effectively, maintaining an orderly learning environment conducive to student success.
  • Participated in professional development opportunities to stay current with industry trends and continuously improve instructional approaches.
  • Cultivated critical thinking skills through challenging assignments that required analysis, synthesis, and evaluation of information from various sources.
  • Led seminars and workshops to facilitate student learning and engagement and increase memory retention.

Marketing Team Member

Pregomesh- Jewelry
05.2022 - 12.2022
  • Wrote engaging and successful marketing, advertising, and website copy, blog posts.
  • Streamlined email marketing campaigns for improved open and click-through rates.
  • Developed strong relationships with key industry influencers to expand brand reach.
  • Collaborated with cross-functional teams to ensure consistency in messaging and branding across all channels.
  • Responded to customer inquiries promptly and professionally to increase customer satisfaction.
  • Created and implemented customer loyalty programs to increase customer retention and loyalty.


Education

Marketing with Concentration in Digital Marketing -

UCLA Extension
Los Angeles, CA
12.2023

Master's in Foreign Languages and Literature (M.A.) -

University of La Sapienza in Rome
05.2022

Bachelor in Linguistics and Intercultural Communication -

Brusov State Linguistic University in Armenia
Armenia, Yerevan
05.2019

Skills

  • Content Creation
  • Social Media Management
  • Influencer Marketing
  • Creative and Critical Thinking
  • Communication and Language Proficiency
  • Problem-Solving
  • Detail-Oriented
  • Strong Time Management
  • Canva
  • Tribe Dynamics
  • Grin
  • Hubspot
  • Semrush
  • Google Ads
  • Brand 24
  • Later
  • Community Engagement
  • Social Media and Promotions
  • Campaign Management
  • Event Promotion
  • Mobile Marketing
  • Team Leadership
  • Email Marketing
  • Video Production
  • Social Listening
  • Visual Storytelling
  • Strategy Development
  • Graphic Design
  • Brand Management
  • User-Generated Content
  • Google Analytics
  • Product Promotion
  • Content Curation
  • Social Media Campaigns
  • Brand Development
  • Staff Monitoring
  • Digital Marketing
  • Content Development

Certification

  • Hubspot Academy, Inbound Marketing Certificate, 06/2023
  • Hubspot Academy, Marketing Software Certificate, 12/2023
  • Google, Google Ads Display Certification, 12/2023
  • Google, Google Analytics Certification, 12/2023

Personal Information

Title: DIGITAL MARKETING SPECIALIST

Timeline

Social Media Marketing Manager

SkinCareAesthetics
11.2023 - 01.2024

Social Media Marketing Manager

Esthetician_losangeles
09.2023 - 01.2024

Social Media Marketing and Brand Manager

Merli Beauty
07.2023 - 01.2024

Marketing Team Member

Pregomesh- Jewelry
05.2022 - 12.2022

English for Marketing and Managment Lecturer

European College in Armenia
02.2020 - 02.2023

Marketing with Concentration in Digital Marketing -

UCLA Extension

Master's in Foreign Languages and Literature (M.A.) -

University of La Sapienza in Rome

Bachelor in Linguistics and Intercultural Communication -

Brusov State Linguistic University in Armenia
Gohar Hambardzumyan