Goku Singh

Ilantus was a company with a unique and relatively mature IAM product - Converged IAM.

But they were unable to position the product and handle themselves.

I was responsible for renaming (following a divestment within the company) and repositioning the brand and the product in the IAM market to some significant success.

* Managed a team while maintaining keep focus on strategic thinking and research

* Understood elements of the IAM market, customer needs, and possible new vendor approaches and technology developments that perhaps nobody else knows. This is owing to the unique single-code product with Access Management, IGA, and PAM (and now CIEM) all built natively within the same platform. The talent market is completely void of people with intimate experience with such a product. Which we know is actually the immediate and growing future of IAM.

* Have formulated a plan that relies on a Converged IAM Platform to corner the unaddressed 50-250 employee customer size - and being able to sell a full platform to them - not just pieces.

* Had to split from Cross Identity due to differences of opinion with other senior management (namely the CEO). Unfortunate case of being stuck in habit and refusing to see a clearer future and take steps to achieve it.

* Improved LinkedIn followers by +100% in a 1.5 year period.

* Established brand identity and presence and improved search engine rankings from unranked to first page.

* NOTE: the current edition of the www.crossidentity.com website is NOT MINE and DOES NOT REFLECT MY WORK. For samples of some core branding materials, efforts, and collaterals, E-mail me with the request.

* Improved customer recognition and brand visibility

* Increased inbound leads by +750% in a 2 year period (from around 20 per month to 150 per month.)

* Reported directly to the then CMO and learned the inner workings of marketing in a small but fast paced IAM startup.

* Managed two employees - content writer and multimedia artist

* Made significant written content contributions of my own.

* Generated and wrote over 200 IAM related blogs, brochures, and webpages

* Grew steadily in knowledge and understanding of IAM from a business (as well as technical) perspective.

* My content increased website traffic by over 300%

* Also learned first hand and intimately the best way to convey and convince customers of an IAM product.

* Learned the competitive landscape very well, including strengths and weaknesses - both tangible and intangible