Goldera Surles (She/Her/Hers)
Union
Summary
Innovative Social Media Content Creator with experience in diverse industries. Strengths include crafting engaging content, strategic planning and implementation of social media campaigns, and trend analysis to boost brand visibility and engagement. Able to create impactful narratives that resonate with various target audiences, resulting in increased engagement and growth for previous employers.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Assistant Athletic Director, Marketing & Fan Engagement
Rider University
12.2023 - Current
- Strengthen Rider Athletics' social media presence by creating timely, trend-aligned content such as Reels, memes, and campaign hooks that drive engagement.
- Partner with internal teams to spearhead digital & social media campaigns, develop in-venue video board content, driving ticket sales, attendance and fan experience.
- Supervise and mentor the student marketing team, coordinating cross-functional efforts to support live event promotion across 20+ NCAA Division I sports.
PR & Social Media Intern
The Bonita Project
02.2023 - 07.2023
- Analyzed social platform metrics to elevate TikTok engagement and brand visibility through high-performing content for the #BonitasKnowTheirHistory campaign.
- Formulated captivating newsletter content by leveraging insights from emerging social media trends.
- Coordinated live event partnerships through influencer profile evaluations and social media management.
Community Engagement Liaison
Merrimack College
10.2022 - 05.2023
- Amplified institutional outreach through strategic event planning & community service initiatives specifically tailored to maximize student involvement.
- Revolutionized the graduate student experience with personalized discussions that promoted engagement and support.
Graduate Residence Director
Merrimack College
07.2022 - 05.2023
- Implemented the Warrior Wednesday social media campaign, resulting in attendance exceeding 1,000 participants.
- Cultivated a welcoming environment for residents by effectively facilitating interactions with staff.
Marketing and Communication Intern
All In Energy
10.2022 - 12.2022
- Revitalized the organization's visual identity and online presence through Canva-designed social graphics.
- Designed and implemented a content calendar to optimize outreach efforts, ensuring effective team collaboration through Asana.
Digital Ambassador
Molloy University
09.2021 - 05.2022
- Orchestrated the Major Mondays campaign, successfully promoting different academic programs.
- Aligned marketing content with university branding guidelines through close collaboration with the marketing team.
Broadcasting Operations Intern
NBC Universal
01.2021 - 04.2021
- Authored strategic copy and titles to increase audience retention and interaction for NBC Universal's 1st Look social media platforms.
- Revamped NBCLX's storytelling process by implementing thorough research methods, creating engaging content.
Production Intern
Shine Global Inc
09.2020 - 12.2020
- Contributed to video production by executing precise edits using Adobe Premiere Pro, and creating impactful graphics.
- Generated creative storytelling concepts through research for potential youth activist collaborations.
- Served as the cinematographer for Shine Global Interviews in New York City, showcasing high-quality visual narratives.
Video Editing Intern
Group 82 Music
04.2020 - 08.2020
- Increased social media engagement for Group 82 Music through the creation of humorous, short-form video content.
- Converted lengthy B2C podcast episodes into tailored micro content for various platforms, optimizing viewer interaction.
Education
Master of Arts - Communication
Merrimack College
North Andover, MA08.2023
Bachelor of Arts - Media Communications | Spanish
Molloy University
Rockville Centre, NY05.2022
Skills
- Adaptability
- Brand Storytelling
- Content Creation & Strategy
- Creative Writing
- Content Creation
- Content Management Systems
- Copywriting
- Interpersonal Communication
- Social Media Management
- Time Management
- Video Editing
- Video Production
Accomplishments
- Graduate Student Impact Award, Merrimack College, 05/23
- Student Leadership Award, Molloy University, 05/22
- Joan Germann Kravitz Language Scholarship Award, Molloy University, 05/22
Certification
- Certified Content Creator, Her Campus Media - April 2024
Timeline
Assistant Athletic Director, Marketing & Fan Engagement
Rider University
12.2023 - Current
PR & Social Media Intern
The Bonita Project
02.2023 - 07.2023
Community Engagement Liaison
Merrimack College
10.2022 - 05.2023
Marketing and Communication Intern
All In Energy
10.2022 - 12.2022
Graduate Residence Director
Merrimack College
07.2022 - 05.2023
Digital Ambassador
Molloy University
09.2021 - 05.2022
Broadcasting Operations Intern
NBC Universal
01.2021 - 04.2021
Production Intern
Shine Global Inc
09.2020 - 12.2020
Video Editing Intern
Group 82 Music
04.2020 - 08.2020
Master of Arts - Communication
Merrimack College
Bachelor of Arts - Media Communications | Spanish
Molloy University
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