Golnaz Ameli-Rypkema
Summary
25+ years of experience in 24 Hour live television shopping Five years of experience in Retail Shopping Effective team member and proven leader in fast paced and high stress environments Extensive product knowledge in television shopping sales categories including Jewelry, Watches, Fashion, CE, Beauty, and some Soft & Hard Home. Self-starter with a relentless desire to be the best in any role
Overview
38
38
years of professional experience
Work History
Merchandise Planning Sr. Analyst – Watches & Health
ShopHQ
04.2021 - Current
- Create and release show runs in show scheduling/PEZ by scripting items into a show and stories
- Execute Items pricing Strategy for all new, reorder and existing items
- Maximize Sales by managing item rotation and airtime
- Work with Broadcasting any specific needs to maximize sales
- Review lifecycle of items new and existing for possible reorder, RTV and/or markdown
- Manage Inventory
- Prepare ATS (Airtime Strategy) and TTV (Today's Top Value) documents
Sr. Subscription & Inventory Liquidation Planner
ShopHQ
04.2018 - 04.2021
- Maintain Inventory to ensure we are stocked with items on Auto Delivery
- 6 months projection reports to Vendors
- Communicate replacement and discounting of a program
- Monthly & Quarterly Subscription Sales Projection
- Review existing items and move to Liquation process thru our WEB site
- Process three cycle of markdowns for each item
Merchandise Planning Sr. Analyst – Watches
ShopHQ
02.2016 - 04.2018
- Create and release show runs in show scheduling/PEZ by scripting items into a show and stories
- Execute Items pricing Strategy for all new, reorder and existing items
- Maximize Sales by managing item rotation and airtime
- Work with Broadcasting any specific needs to maximize sales
- Review lifecycle of items new and existing for possible reorder, RTV and/or markdown
- Manage Inventory
- Prepare ATS (Airtime Strategy) and TTV (Today's Top Value) documents
Sr. Reorder & Auto Delivery Planner
ShopHQ
02.2013 - 02.2016
- Responsible for placing all Jewelry REO's (Reorder) from Financial Planners with vendors
- Communicating any cost increases with Merch Team to make sure the cost increases are in line with Market, also review cost increase with Financial Planner and SVP of Sales & Product Planning
- Negotiate Cost reduction with vendors for all our promotional/Key items
- Reporting Dollars on order for REO compared to prior year
- Responsible for help and train new hires to understand our System and how to read Source History in order to place REO's
- Help and support other REO team members when in Peak Time to ensure REO's are communicated to Vendors in timely manner
- Program 24th hour in PEZ system
Sr. Support Planner
ShopHQ
05.2010 - 02.2013
- Prepare new Pricing Sheets and Markdown Sheets for all new and existing products for all categories mainly Jewelry and RTW using Company Pricing Margin Model
- Prepare REO Matrix sheets for all REO's submitted by planners for all categories mainly Jewelry and RTW
- Enter all approved pricing, VP, shipping and code items for Planners prior to scheduling items for upcoming shows
- Update ATS Documents with LY information for Planners prior to ATS meeting
- Help & Support Planners with entering items in Show Scheduling/PEZ
- Set up and updates Pivot Tables
- Prepare Documents for Department Monday Meeting
- Accountable for all other Support Planner Performance
- Coaching and training team members
- Help and support team members to the next level (Planning)
- Prepare Weekly Spotlight Sales recap for Broadcasting and Executives
- Helped with basic training for New Planners
Merchandise Show & Financial Planner – CE, Jewelry & Home
ShopHQ
01.2004 - 04.2010
- Create and release show runs in show scheduling/PEZ by scripting items into a show and stories
- Execute Items pricing Strategy for all new, reorder and existing items
- Maximize Sales by managing item rotation and airtime
- Work with Broadcasting any specific needs to maximize sales
- Review lifecycle of items new and existing for possible reorder, RTV and/or markdown
- Prepare OTB
- Manage Inventory
- Prepare ATS (Airtime Strategy) and TTV (Today's Top Value) documents
Assistant Buyer
ShopHQ
01.1999 - 01.2004
- Assistant Buyer in many categories, Beauty, RTW, Health & Fitness, CE, Home and Jewelry
- Worked with Buyer sourcing new vendors and new products
- Prepare OTB documents
- Negotiate Cost for new and existing items to offer best prices to our customers
- Partnered with our Vendors to RTV and/or Stock Balance of our poor performing items
- Partnered with Broadcasting for all special presentation of specific items
- Partnered with Marketing for all new concepts and our program guide
- Partnered with Show Planners to program best shows
- Train Hosts on new products
- As an Assistant Buyer for Jewelry was in charge of my own small concepts
Merchandise Coordinator
ShopHQ
01.1999 - 07.1999
- Set up new products in system
- Prepare On Air Samples
- Issue Purchase Order and follow up on delivery
Assistant Manager
Gap Kids
01.1997 - 01.1999
- Support Team to meet daily sales goals
- Training of Sales Associates
- Ensured store standards and processes are consistently maintained at all times
- Worked with Visual Stylist for Monthly Store set-up featuring new products
Sales Associate
Gap Kids
01.1996 - 01.1997
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Managed returns, exchanges and refunds in accordance with store policy.
- Helped customers locate products and checked store system for merchandise at other sites.
- Prepared merchandise for sales floor by pricing or tagging.
Internship in Broadcasting
Value Vision(ShopHQ)
01.1992 - 01.1996
- Floor Director
- Graphics Operator
- Visual Styles
- Merchandise Set-Up Specialist
Education
Minneapolis School of Combination's
Minneapolis, MN02-1992
Normandale Community Collage
Bloomington, MN06-1987
Normandale Community Collage
Bloomington, MN03-1984
High School Diploma -
Apple Valley High School
Apple Vally, MN06-1983
Skills
- Data analysis
- Performance monitoring
- Report preparation
- Organization
- Microsoft office
- Verbal and written communication
- Attention to detail
Timeline
Merchandise Planning Sr. Analyst – Watches & Health
ShopHQ
04.2021 - Current
Sr. Subscription & Inventory Liquidation Planner
ShopHQ
04.2018 - 04.2021
Merchandise Planning Sr. Analyst – Watches
ShopHQ
02.2016 - 04.2018
Sr. Reorder & Auto Delivery Planner
ShopHQ
02.2013 - 02.2016
Sr. Support Planner
ShopHQ
05.2010 - 02.2013
Merchandise Show & Financial Planner – CE, Jewelry & Home
ShopHQ
01.2004 - 04.2010
Assistant Buyer
ShopHQ
01.1999 - 01.2004
Merchandise Coordinator
ShopHQ
01.1999 - 07.1999
Assistant Manager
Gap Kids
01.1997 - 01.1999
Sales Associate
Gap Kids
01.1996 - 01.1997
Internship in Broadcasting
Value Vision(ShopHQ)
01.1992 - 01.1996
Minneapolis School of Combination's
Normandale Community Collage
Normandale Community Collage
High School Diploma -
Apple Valley High School
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