Golnaz Williams
Wesley Chapel,FL
Summary
Seasoned Digital Marketing Strategist offering a decade of related experience, results-driven approach, and dedication to achieve remarkable results. Achievements include developing, revamping, and strengthening campaigns to drive revenue growth.
Overview
8
8
years of professional experience
Work History
Website Strategist
FICTIV
02.2023 - 11.2023
- Pioneered transformative website optimization strategies for Fictiv.com, achieving a remarkable 32% surge in conversions.
- Formulated and executed successful A/B testing using VWO, establishing authority in data-driven decision-making.
- Initiated and conducted the inaugural website user interviews, gathering insights for innovative A/B testing experiments.
- Fostered cohesive teamwork across creative and technical teams, overseeing strategy development.
- Revamped landing pages for PPC campaigns, yielding a significant boost in conversions.
- Championed innovation by crafting personalized user experiences, online tools, and integrating AI into UX.
- Prepared and presented comprehensive monthly and quarterly website performance reports.
Digital Strategist
EPICOSITY
04.2021 - 02.2023
- Developed and executed digital marketing strategies, including web, SEO, and email marketing.
- Overhauled underperforming websites, resulting in conversion rate increase of 11% in average.
- Managed SEO and keyword strategies for multiple websites, achieving an average 20% annual increase in organic traffic
- Designed website architecture, wireframed pages, and established chatbots flows to optimize user experience.
- Developed growth strategies and presentations, boosting department revenue by 30%.
- Collaborated with the creative and technical teams to ensure deliverables aligned with the overall strategy.
- Assisted in optimizing Google Ads, offering actionable recommendations to the digital media team.
Digital Marketing Account Manager
&BAM E-COMMERCE MARKETING SOLUTIONS
03.2019 - 01.2020
- Increased client satisfaction by implementing innovative digital marketing strategies tailored to their unique needs.
- Strategized and executed lifecycle email marketing using Klaviyo for B2C businesses, boosting engagement and driving ROI.
- Directed a creative team, overseeing approval of visual and written assets before deployment.
- Prepared post-campaign analysis reports, highlighting results, and supplying insights for continuous improvement.
- Identified and upsold added services to existing clients (e.g., messenger marketing).
Freelance Digital Media and Marketing Consultant
Self-employed
01.2018 - 03.2019
- Collaborated with small and medium-sized businesses to boost brand awareness and generate qualified leads
- Developed and executed impactful web redesign strategies from start to completion
- Conducted thorough social media audits for strategic improvement.
E-Commerce Marketing Specialist
CREATIVE CONVERTING
02.2016 - 01.2018
- Developed and executed digital marketing strategies for Napkins.com.
- Achieved 235% growth in social media audience, driving a 27% revenue increase
- Enhanced website rankings and organic traffic with SEO-friendly content and optimization strategies.
- Identified and pursued e-commerce opportunities, securing successful proposals, including ventures on eBay.
Education
Master of Business Administration with a concentration in Marketing -
University Malaya (UM)
10.2011
Bachelor of Arts - Journalism
University of Tehran
05.2003
Skills
- Strategic Planning
- Digital Marketing
- Online Experience & CRO
- Critical Thinking
- Team Leadership
- Cross-functional Collaboration
Technology Profile
- Google Analytics 4
- Looker Studio
- Google Tag Manager
- Google Ads
- VWO A/B Testing Tool
- Hotjar
- HubSpot
- WordPress
- SEMrush
- Screaming Frog
- Lucid
- Figma
- Asana
- Klayvio
Timeline
Website Strategist
FICTIV
02.2023 - 11.2023
Digital Strategist
EPICOSITY
04.2021 - 02.2023
Digital Marketing Account Manager
&BAM E-COMMERCE MARKETING SOLUTIONS
03.2019 - 01.2020
Freelance Digital Media and Marketing Consultant
Self-employed
01.2018 - 03.2019
E-Commerce Marketing Specialist
CREATIVE CONVERTING
02.2016 - 01.2018
Master of Business Administration with a concentration in Marketing -
University Malaya (UM)
Bachelor of Arts - Journalism
University of Tehran
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