Senior Video & Graphic Designer
Rainmaker Ad Ventures, Inc.
Hi, I’m
Gonzalo Ayala
Graphic Designer
Oakland Park,Florida
I can confidently say [Gonz is] a creative "Swiss Army knife." His versatility and talent make him a standout professional in any creative field. Whether it's crafting stunning video edits, developing polished websites, or producing impactful graphic designs, [he] does it all with precision...
Drew Kossoff, CEO - Rainmaker Ad Ventures
Summary
Results-driven Graphic Designer with 10+ years of experience in video production, motion graphics, front-end web development, and multimedia content creation. Adept at crafting visually compelling, high-quality content that drives engagement, elevates brand presence, and generates revenue. Known for being a versatile, resourceful, and creative team-player with a positive, can-do attitude.
Work History
Rainmaker Ad Ventures, Inc.
Senior Video & Graphic Designer
Job overview
- Produced high-end, engaging video content for direct ad campaigns, contributing to over $500 million in ad revenue
- Led post-production efforts, executing color correction, sound mixing, and rendering to ensure polished, professional output
- Designed and developed multimedia assets for websites, social media, and digital marketing campaigns, enhancing user engagement and brand awareness
- Managed multiple projects from ideation to completion, consistently meeting deadlines and budget constraints
- Created and optimized high-converting landing pages for ad campaigns, improving customer acquisition and retention
Blue Interactive Agency
Senior Web & Graphic Designer
Job overview
- Designed and developed visually compelling, high-performance front-end website architecture, resulting in an increase of 500% in website traffic year-over-year for a major client
- Enhanced user experience (UX) by developing seamless navigation and interactive design elements across multiple digital platforms
- Implemented cutting-edge web design solutions using HTML5 and CSS3, and other development tools to create responsive, high-converting interfaces
- Led brand refresh projects, aligning digital assets with modern design trends and marketing strategies to maximize brand impact
BPI Sports
Motion Graphics & Video Designer
Job overview
- Spearheaded motion graphics projects from concept to completion, producing dynamic social media content, promotional videos, and animations that captivated audiences
- Created high-impact animated videos and 3D assets, driving increased engagement and brand recognition
- Edited and enhanced raw video footage through expert-level color grading and correction, ensuring consistency and visual appeal
- Designed and developed product labels, packaging, and marketing materials, ensuring brand consistency across all assets
- Assisted in video production shoots and provided post-production expertise, refining final edits with special effects and seamless transitions
- Developed and tested HTML-based marketing email templates, optimizing performance through A/B testing
Education
POSA STUDIOCaracas, Venezuela
Visual Communication
CENTRO DE DISEÑO DIGITALValencia, Venezuela
Web Design
INSTITUTO UNIVERSITARIO DE TECNOLOGIA INDUSTRIAL (IUTI)Valencia, Venezuela
Industrial Production from Engineering
Skills
- Graphic Design & Branding
- Motion Graphics & Video Editing
- Front-End Web Development (HTML5 & CSS3 Certified)
- UX/UI Design & Optimization
- Digital & Print Content Creation
- Email Marketing & A/B Testing
- 3D Animation & Special Effects
- Cross-Functional Collaboration and Project Management
- Branding strategies
- Visual design
- Logo design
- Brand image management
- Adobe photoshop, illustrator, and InDesign
- Animation
- After effects
- Proficient in adobe premiere
- Figma experience
- Bilingual
Timeline
Senior Web & Graphic Designer
Blue Interactive Agency
Motion Graphics & Video Designer
BPI Sports
POSA STUDIO
Visual Communication
CENTRO DE DISEÑO DIGITAL
Web Design
INSTITUTO UNIVERSITARIO DE TECNOLOGIA INDUSTRIAL (IUTI)
Industrial Production from Engineering
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