Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Gonzalo Marginet

Marina del Rey,CA

Summary

Goal-oriented executive with distinguished experience in the automotive industry and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Strong communication and interpersonal skills, rapidly establishing positive and highly productive relationships with internal and external key stakeholders.

Overview

30
30
years of professional experience

Work History

Senior Manager, Remarketing

Lucid Motors
05.2023 - Current
  • Developed and launched Lucid's trade in program in the United States and Canada.
  • Developed strategic initiatives to enhance operational efficiency and reduce costs across multiple departments.
  • Led cross-functional teams to implement process improvements, resulting in streamlined workflows and increased productivity.
  • Analyzed market trends and competitive landscape to inform organizational strategy and drive business growth initiatives.
  • Established performance metrics and KPIs to monitor progress, ensuring alignment with company objectives and strategic goals.
  • Collaborated with executive leadership to define long-term vision, translating it into actionable plans for execution across teams.
  • Provided strong leadership to enhance team productivity and morale.
  • Oversaw expansion into new markets, conducting market research and adapting strategies to meet local needs.

Remarketing Manager

Tesla
02.2016 - 09.2021
  • Oversaw intake and sale of all non Tesla trade-ins across North America to reduce dwell and improve profitability.
  • Collaborated with Valuation and Pricing teams to develop continual feedback loop to stay ahead of changing market conditions.
  • Coordinated staff meetings to discuss developmental strategy, best practices and process improvements.
  • Created and implemented new business opportunities by utilizing strategic networking strategies.
  • Hired, supervised and coached 30+ employees on wholesale strategies to optimize performance.
  • Built deep relationships with general managers, business owners and distribution partner teams by leveraging industry expertise and knowledge, retail strategies and sales tactics.
  • Drove company profits by developing and strengthening relationships with industry partners.

Corporate Buyer

Sonic Automotive
10.2012 - 12.2014
  • Responsible for sourcing 600+ used car inventory for multiple dealerships on both East and West Coasts on a monthly basis.
  • Delivered exceptional customer service to dealership management to ensure deliveries of inventory to dealerships.
  • Monitored all aspects of reconditioning process.
  • Partnered with dealership management on sales training needs.
  • Analyzed sales data to identify trends and category performance.

Field Sales Representative

Cox Automotive
10.2011 - 10.2012
  • Responsible for generating new business and revenue growth with existing or new accounts.
  • Facilitated and supported new company initiatives.
  • Became trusted advisor to accounts by showing value added to their business that Manheim could provide.
  • Assisted accounts with operational challenges at auction locations.
  • Provided hands-on training of Manheim products and services.
  • Traveled throughout assigned territory to leverage leads and visit existing customers.
  • Visited key customers repeatedly to promote retention and relationships.

Buyer

CarMax
08.2003 - 10.2011
  • Purchased an average of $8-$10 million worth of used car inventory annually.
  • Attended weekly Manheim and Adesa offsite auctions to purchase used car inventory.
  • Purchased 4,500+ units for CarMax.
  • Coordinated weekly onsite wholesale auctions.
  • Conducted vehicle appraisals for customers.
  • Negotiated pricing for wholesale auction purchases.
  • Analyzed vehicle damage and determine subsequent costs for reconditioning.
  • Determined retail values and managed margins of 400+ used cars in inventory daily.
  • Delivered exceptional customer service to resolve wholesale and retail customer concerns.
  • Made detailed financial decisions within strict timeframes, and retained crucial information regarding retail/wholesale vehicle market.

Store Operations Manager

The Home Depot / Expo Design Center
08.1995 - 07.2003
  • Managed inventory control, cash control and store opening and closing procedures.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
  • Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Played active role in six grand openings, directing vendor management and display construction efforts.

Education

BBA - International Marketing

Eastern Michigan University
Ypsilanti, Michigan

Bachelor of Arts - International Business Management

Eastern Michigan University
Ypsilanti, Michigan

Skills

  • Automotive Industry Expertise
  • Remarketing
  • Culture Development
  • Vehicle Flow Monitoring
  • Critical Thinking
  • Native Spanish Speaker

Additional Information

Kaboom!

  • Building playgrounds


OC Coastkeeper

  • Beach cleanups


StandUp for Kids

  • New volunteer orientation facilitator

Timeline

Senior Manager, Remarketing

Lucid Motors
05.2023 - Current

Remarketing Manager

Tesla
02.2016 - 09.2021

Corporate Buyer

Sonic Automotive
10.2012 - 12.2014

Field Sales Representative

Cox Automotive
10.2011 - 10.2012

Buyer

CarMax
08.2003 - 10.2011

Store Operations Manager

The Home Depot / Expo Design Center
08.1995 - 07.2003

BBA - International Marketing

Eastern Michigan University

Bachelor of Arts - International Business Management

Eastern Michigan University

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