Goutham Sai Teja Ala
Summary
Senior Data Analyst with over 7 years of experience in technology, finance, and gaming industries. Expertise in managing data analytics, business intelligence, strategy planning and execution, and team management. Skilled in SQL, Python, R, Power BI, and Tableau with a strong understanding of statistical analysis and data modeling techniques. Proven track record of leveraging data-driven insights to improve operational efficiency, increase revenue, and reduce costs. Skilled in developing dashboards, reports, and presentations for executive-level audiences to drive strategic decision-making. Experienced in working with cloud platforms like Amazon, Google, and Adobe Analytics. Adept in managing stakeholders and customers, analyzing customer behavior and trends, and providing solutions to drive business growth.
Overview
8
8
years of professional experience
Work History
Senior Data Analyst
Cyanicsoft Inc
, USA
12.2022 - Current
- Conducted ETL development, database development, and executed ETL for a variety of incoming data sources
- Analyzed data and reported insights to stakeholders to improve business operations
- Worked with cloud platforms like Amazon Red shift and Adobe Analytics to provide accurate reports
- Provided ongoing support to clients by creating and delivering reports on a regular basis
- Assisted in developing data governance and data quality frameworks
- Utilized Python and R to analyze and report insights to senior management.
Senior Customer Strategy Analyst
Crown Casino & Resorts
Melbourne
09.2021 - 11.2022
- Analyzed customer data and provided targeted marketing strategies to increase patron base by 22% in the year 2022
- Conducted A/B testing and analyzed results to optimize promotional campaigns
- Built forecasting models to predict portfolio performance and analyzed customer trends to improve targeted marketing
- Developed and supported delivery of best-in-class customer segmentation model in Melbourne
- Utilized Google Cloud Platform to access data and created reports using business intelligence tools like Tableau and Power BI to provide reports to senior management
- Used statistical modeling and machine learning algorithms to develop predictive models and provided insights to improve targeted marketing efforts
- Led meetings with marketing and finance teams to improve customer experience and drive revenue growth
- Delivered targeted patron lists for ad-hoc marketing initiatives, while ensuring that control groups were included resulting in 13% rise Table games patrons’ revenue.
Senior Strategy Analyst
Illion
Melbourne
09.2020 - 08.2021
- Developed and maintained forecasting models to predict portfolio performance and provided recommendations to improve recovery rates
- Conducted market research to identify new business opportunities and evaluate the competitive landscape
- Provided treatment plans to Telecom clients like Optus, Vodafone, Telstra and banking clients like Westpac, Commonwealth, HDFC and develop strategies to improve their debt recovery rates
- Collaborated with Campaigning and Dialer teams to improve the recovery rate of major clients like Optus and Telstra by 8% and 24% respectively
- Worked with Amazon Web Services as the primary cloud platform for data analysis
- Worked with technologies such as SQL, SAS, Power BI, R and Excel to analyze and report financial data and presentations to communicate to stake holders
- Led a team of five analysts and provided ongoing support to improve processes and strategies.
Collection Strategy Analyst
Illion
Melbourne
06.2018 - 08.2020
- Analyzed financial data and provided insights to improve debt recovery using data analytical skills Such as SQL, R studio, Excel, SAS Enterprise guide
- Provided financial reports to stakeholders and managed customer accounts to ensure satisfaction using Power BI
- Successfully automated and minimized workload from one month to one week, resulting in a significant increase in efficiency
- Leveraged advanced programming techniques to streamline processes and reduce approximately 35 codes into just 10 codes
- Performed data wash by extracting matched reports from external sources using SQL and SAS.
Business Analyst
Comp Clinic
, India
08.2016 - 01.2018
- Participated in all phases of the software development life cycle using Agile and Waterfall methodologies
- Managed customer accounts and suggested improvements to increase revenue
- Conducted meetings with cross-functional teams to provide suggestions for process improvements
- Wrote user stories and created test cases using MS Visio, Confluence and JIRA
- Offered live help to end-users to ensure successful adoption of software solutions.
Junior Business Analyst
SPICloudSys
, India
07.2015 - 06.2016
- Conducted requirements gathering sessions and created user stories
- Worked closely with Senior Business Analyst in documentation and requirement gathering
- Utilizing MS Visio, requirement analysis was carried out to create use cases, activity diagrams, and sequence diagrams.
Education
Master of Data Analytics -
Deakin University
Skills
- Data Visualization: Power BI, Advanced Excel, Tableau, Cognos
- Data Analysis: SAS Enterprise Guide, RStudio, SQL, Google Could Platform, Big Query, Salesforce
- Data Modelling: SAS Enterprise Miner, RStudio, SPSS Modeler, Rapid Miner
- Data Management: GCP, SAS, AWS, Microsoft, Snowflake
- Databases: Oracle, MySQL, Adobe Analytics
- Languages: C, C, Java, Python, R
- Development Methodologies: Agile Development, Scrum, SDLC, BRD, FRD, User Stories, User interface design, Project Management, QA testing
- Content Management Tools: Adobe Photoshop, Figma, JIRA, Share Point, Confluence
- Financial and Economic Data
- New Market Identification
- Database Building
Timeline
Senior Data Analyst
Cyanicsoft Inc
12.2022 - Current
Senior Customer Strategy Analyst
Crown Casino & Resorts
09.2021 - 11.2022
Senior Strategy Analyst
Illion
09.2020 - 08.2021
Collection Strategy Analyst
Illion
06.2018 - 08.2020
Business Analyst
Comp Clinic
08.2016 - 01.2018
Junior Business Analyst
SPICloudSys
07.2015 - 06.2016
Master of Data Analytics -
Deakin University
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