Gowripriya Rajasekaran

❖ Key Achievements:

❖ Spearheaded a site revamp, resulting in a significant increase in sales of 15%

❖ Introduced a new line of products, which drove an impressive 10% increase in state deals

● Key Responsibilities:

● Working closely with C-suite and SVPs

● Periodically meeting with them to understand their goals, objectives and pain points

● Manage the road map for new features, enhancements

● Keep them informed about project progress, challenges and changes

● Emphasize how the project is adding value to the organization instead of just reporting on tasks completed

● Leadership and Management:

● Managed vendor relationships to ensure successful partnerships

● Led a team of 8+ Scrum & Kanban professionals, ensuring effective collaboration and high performance

● Oversaw the PMO and QA teams, driving process improvements and excellence

● Team Development:

● Fostered a cohesive team environment, leading to improved performance and morale

● Focused on team efficiency, persistently seeking opportunities for improvement and optimization

● Product Ownership:

● Ensured the successful construction and execution of all major product functions

● Conducted monthly incident reviews, providing data-driven insights and guiding root cause analysis sessions

● Acquisition and transition: Acquired a new company specializing in edu industry, and streamlined their product offerings to better align with our existing customer base and market trends, resulting in increased customer satisfaction and revenue growth

❖ Key Achievements:

❖ Implemented process improvements, delivered new projects within budget.

❖Participated in collaboration efforts with IT and web development teams to integrate third-party vendors, plus enhance internal systems for efficient fulfillment processes & updated product catalogs.

● Key Responsibilities:

● Collaboration and Strategic Planning: Defined priorities and metrics for digital and IT projects in collaboration with the executive team

● Maintained an up-to-date e-commerce and IT roadmap involving various development projects in line with strategic objectives.

● Communication and Reporting: Maintained seamless communication with the executive team by providing regular bi-weekly updates on project statuses.

● Budget Management: Executed projects within CAPEX and OPEX budget constraints.

● Effectively handled budgetary responsibilities for marketing and IT development endeavors involving in-house personnel, offshore teams, and third-party vendors.

● Team Supervision: Ensure seamless coordination among cross-functional teams by supervising project managers, business analysts, and relevant third-party vendors.

❖ Key Achievements:

❖ Increased conversion rate by 4% per week through targeted strategies, including landing page updates, cross-sell suggestions, and site speed optimization. ❖ Successfully launched a new product line within 6 months, boosting revenue and exceeding expectations. ❖ Managed DPM budget of $5M for two lines of business without compromising quality

❖ Implemented process improvements, allowing for the integration of maintenance projects within the budget.

❖ Collaborated with IT and web development teams to integrate and upgrade third-party vendors, including Cyber Source, chat tools, Responsys, and internal systems for fulfillment and product catalog.

❖ Successfully linked the mobile app to the website, enabling seamless account linking.

● Key Responsibilities:

● Collaboration and Strategic Planning: Work with the executive team to define priorities and metrics for digital and IT projects.

● Develop and keep an e-commerce and IT roadmap updated, including various development projects and strategic initiatives.

● Communication and Reporting: Provide bi-weekly updates on project statuses to the executive team, ensuring alignment with company goals.

● Budget Management: Ensure projects are executed within the CAPEX and OPEX budget constraints.

● Manage the budget for marketing and IT development projects, both for in-house and offshore resources, as well as third-party vendors.

● Project Delivery and Efficiency: Drive process efficiency in delivering digital and IT projects.

● Act as a delivery manager, overseeing projects, improvements, change requests, and bug fixes.

● Resource Management: Approve resource timesheets for team members, including UX, Creative, Front-End Development, Development, and Quality Assurance.

● Process Improvement: Continuously enhance PMO processes and monitor project flow across different departments.

● Team Supervision: Supervise project managers, business analysts, and relevant third-party vendors to ensure project alignment and efficiency

❖ Key Achievements:

❖ Successfully launched the new SouthBeachDiet website in 2 phases within the budget of $2M, resulting in significant revenue growth for the company in 2016.

❖ Implemented a comprehensive website overhaul, including:

➢ Sales funnel, cart, checkout, product catalog, email, and fulfillment application

➢ Multi-site capabilities

❖ Managed digital projects within the $2.5M budget for the year, releasing development projects in 4 phases and completing all testing on time. This enabled the rollout of winning campaigns and functionalities, leading to increased conversion rates, revenue, and user engagement.

❖ Converted the entire site to a responsive design, resulting in a 35% increase in device traffic (mobile, tablet) and improved user experience.

❖ Program Orders and Revenue Growth:

❖ Delivered successful web development projects that improved program orders and maintained an average weekly order volume of 5,000+ across various channels: Direct, Organic, paid search, partner, affiliates and Email

● Key Responsibilities:

● Strategic Evaluation and Alignment: Conduct regular interviews with business teams to identify and evaluate new project initiatives, ensuring they align with overall business objectives.

● Establish a valuation process for e-commerce projects, analyzing key performance metrics such as revenue, EBITDA, cost savings, conversion rates, and funnel progression.

● Project Planning and Scheduling: Prepare an annual release schedule for e-commerce development, outlining requirements, scope, effort, deliverables, and timelines to ensure organized and timely project execution.

● Create comprehensive project management documents, including Project Charters, scope definitions, RACI charts, and monitoring procedures.

● Digital Marketing Project Oversight: Serve as the primary contact for all digital marketing projects, aligning them with marketing goals and budget constraints set by finance.

● Ensure that all project initiatives meet business requirements by reviewing wireframes and creative concepts.

● Data-Driven Decision Making: Utilize a data-driven approach to prioritize projects, making informed decisions based on potential impact and business alignment.

● Conduct A/B testing to assess the effectiveness of site features, optimizing for conversion rates, revenue generation, and user engagement metrics such as Length of Stay (LOS).

● Resource and Project Management: Plan and allocate resources effectively across diverse teams, including business analysts, UX designers, creative professionals, development, web analytics, and QA personnel.

● Manage projects of various scales, ensuring timely completion and effective communication of updates and issues to stakeholders.

● Stakeholder Communication and Management: Act as the main point of contact for all project activities, facilitating communication between stakeholders and managing expectations throughout the project lifecycle.

● Prepare project presentations for stakeholders, outlining project benefits, risks, and mitigation strategies.

● Executive Engagement: Participate in bi-weekly executive marketing meetings, collaborating with high-level executives to provide updates and insights on project status and strategic initiatives.

● Mentoring and Team Development: Assist and mentor Business Analysts (BAs) and Project Managers (PMs) in their professional development, fostering a culture of growth and knowledge sharing within the team.

● Key Responsibilities:

● Created use cases and gathered requirements for promotions and campaigns

● Delegated and followed up with offshore and in-house QA analysts to ensure testing is completed effectively

● Collaborated with creative, development, and project management teams to review and enhance functional requirements

● Provided status reports and progress updates to IT and business partners

● Testing and Quality Assurance:

● Coordinated with offshore and in-house QA analysts to create test plans and test cases

● Assisted QA analysts in creating and executing test plans

● Coordinated changes in software releases with Reporting and Back Office QA departments to communicate upcoming changes and deployment schedules

● Conducted lessons learned sessions post-releases with QA team to review successes and areas for improvement

● Process Improvement: Established, implemented, and improved test processes and procedures in accordance with development and product releases

● Release Management: Responsible for release approval

● Key Responsibilities:

● Planning and Resource Management: Planned and coordinated resources needed to implement new testing strategies

● Testing Expertise: Conducted testing across various verticals like Travel, Gift Cards, and Retail Merchandise

● Release Management: Played the role of Release Manager on the business side, controlling defects and enhancements, and approving release

● Collaboration and Communication: Actively worked with developers, project managers, and account managers

● Mentorship and Training: Updated and maintained business requirements documents, created functional requirements documents, and supported existing projects and clients

● Managed junior analysts and verified and approved their scripts for automation and manual testing

● Automation Expertise: Created and maintained test plans for new functionalities, programs, and clients, and even developed automation scripts for defects and enhancements.

● Testing Methodology: Conducted testing in a rapid development environment, including ad hoc, functional, regression, UAT, and PDT.

● Key Responsibilities:

Requirements gathering and documentation: Gathered information from various stakeholders to understand and document business requirements and specific functional requirements.

● Mentorship: Assisted and mentored junior QA analysts

● Test case review and approval: Reviewed and approved test cases with the team

● Defect management: Conducted defect review meetings, analyzed defects and enhancements, and assigned them to appropriate team members.

● Documentation management: Created and maintained flowcharts and business requirement document''

● Key Responsibilities:

● Manual and Regression testing:Conducted manual and regression testing of applications

● Database verification: Performed back-end testing using SQL queries to ensure data integrity in the database

● Website testing:Tested website content, layout, functionality and data accuracy

● Test plan and case development: Developed, documented and maintained test plans and associated test cases

● Usability testing: Performed functionality and usability testing for product order fulfillment for ms