GOWTHAM KRISHNA BONDALAPATI
BROOKSHIRE,Texas
Summary
Accomplished Web Content Specialist with a proven track record at Dematic Corp., enhancing online visibility and engagement through expert SEO optimization and compelling content creation. Skilled in publishing and team leadership, I've significantly boosted conversion rates. My strategic approach to content management and development, combined with a keen eye for proofreading and editing, drives continuous improvement and success.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Web Content Specialist
Dematic Corp.
01.2021 - 07.2022
- Performed editorial, production, technical, and administrative duties including copy-reading manuscript, analyzing electronic files, and keying/merging text and data.
- Planned, organized, and managed legal publications including Louisiana Revised Statutes, Slice Products, Compact Editions, and Session Law Service Pamphlets.
- Executed editorial tasks using West software applications including LEGO, PROD-TSO, LSS, SAP, and BTS.
- Developed instructions streamlining editorial processes
to deliver high quality efficiently. - Collaborated with editors and attorneys to set deadlines,
problem-solve, and determine manuscript content and
style. - Trained, supervised, and reviewed work of new editors.
- Assisted in the development of comprehensive content strategies, aligning with both short-and long-term organizational objectives.
- Leveraged various CMS platforms such as WordPress to effectively manage and update webpage contents.
- Monitored online presence using analytics tools such as Google Analytics to track progress toward established goals.
- Enhanced website usability by optimizing web content for SEO and user experience.
- Edited and proofread fellow team members'' work, ensuring consistent quality across all published materials.
- Managed a diverse team of writers, ensuring timely delivery of high-quality articles and blog posts.
- Improved brand visibility online by crafting compelling, share-worthy content that resonated with target audience.
- Streamlined the content development process by creating editorial calendars and setting clear guidelines for writers.
- Maintained consistency in voice and style across all web content to establish a strong brand identity.
- Collaborated with marketing team to develop engaging social media campaigns that drove website traffic.
- Conducted thorough competitor analysis to identify gaps in the market, informing strategic content decisions.
- Effectively communicated with clients to determine their needs, resulting in highly tailored web content solutions.
- Optimized website performance by regularly auditing site content, identifying areas for improvement, and implementing necessary changes.
- Developed informative, visually appealing infographics that enhanced reader understanding of complex topics.
- Stayed current with industry trends, incorporating relevant insights into the development of new web content initiatives.
- Reduced bounce rate by implementing an intuitive site structure and effective internal linking strategy.
- Boosted conversion rates by conducting A/B tests on landing pages and making data-driven recommendations for improvement.
- Contributed to the establishment of successful long-term client relationships through consistent delivery of exceptional web content services.
- Performed keyword research to optimize content for SEO.
Associate Editor/Product Development
Virtusa Consulting Services
01.2018 - 12.2020
- Performed market research, brainstormed ideas, and
conceptualized new products for existing and new
product lines. - Conceptualized and integrated content for company’s
line of gift products (DayBrighteners, journals, and gift
books) for text, design errors, and aesthetics. - Managed submissions for publication, including
acceptance and rejection letters. - Served as liaison between graphic designers and
production manager. - Proof read and edited content.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Checked reference sources to verify dates, facts and statistics.
- Communicated directly with writers to collaboratively assess work and guide editorial improvements.
- Collaborated with graphics department to develop and implement visual elements.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Determined readiness of written pieces, made changes, and approved final versions for publication.
- Set layouts and selected photos for stories to boost readership.
- Selected and edited photos for use in diverse projects.
- Posted and promoted articles on social media platforms to engage target audience.
- Devised attention-grabbing headlines and summaries to increase clicks and engagement.
- Supported publication by helping develop layouts and collaborating with production teams.
- Served as a liaison between editorial staff and other departments such as marketing or sales to ensure cohesive messaging across platforms.
- Developed long-term strategies for online growth by identifying opportunities for expanding digital offerings including multimedia features or interactive elements within articles.
- Provided constructive feedback to writers, fostering an environment of continuous improvement and professional growth.
- Monitored breaking news for information on incidents, events, and topics of interest to quickly assign coverage to staff.
Education
Master of Science - Computer And Information Sciences
Rivier University
Nashua, NH01.2023
Skills
- Publishing
- Proofreading
- Editing
- Content Management
- Publications
- Copy Editing
- Editorial
- Research
- Content Development
- HTML and CSS Knowledge
- Content Strategy Development
- Multimedia Content Creation
- Digital marketing strategies
- Creative Writing
- Visual storytelling
- Multimedia writing
- Tool development
- Creative capabilities
- Multimedia integration
- Social Media Content Writing
- Organizational Skills
Certification
Microsoft Certified: Azure Administrator Associate
Timeline
Web Content Specialist
Dematic Corp.
01.2021 - 07.2022
Associate Editor/Product Development
Virtusa Consulting Services
01.2018 - 12.2020
Master of Science - Computer And Information Sciences
Rivier University
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