Strategic retail operations leader with a strong record of driving innovation, efficiency and growth across multiple regions in a global fashion and textile brand. Led nationwide implementation of RFID and develeoped key systems such as "Devolution" and digital order consolidation during the COVID-19 period, resulting in measurable revenue increase, loss reduction and workflow optimization. Played a pivotal role in talent development, cross-brand difgital transformation and supply chain efficiency. Recognized for delivering scalable, data-driven solutions with international impact and contributing directly to organizational evolution at both regional and corporate levels.
Worked as a Area Manager responsible for overseeing operations across the Marmara, Aegean and Black Sea regions in Turkey. Maintained direct collaboration with the headquarters in Spain, ensuring alignment with global strategies. My role encompassed full responsibility for business performance and operational excellence across multiple locations. Key areas of responsibility included:
Proposed and led the implementation of the RFID system in Stradivarius stores across Turkey. Successfully managed the rollout in 35 locations, overseeing end-to-end installation, staff training and ongoing technical support to ensure smooth operational integration. The project significantly improved inventory accuracy, reduced product loss and accelerated stocktaking and replenishment processes, contributing to overall store efficiency and sales performance.
Worked as a Store Manager at one of the leading brands in the industry, managing a team of 55 employees. Successfully exceeded annual sales targets by 28%, through strategic planning, strong operational oversight and effective execution of high-impact commercial initiatives. Took full responsibility for budget control, loss prevention and ensuring operational excellence in a high-traffic retail environment. Managed one of the brand's top performing stores globally, consistently ranked in the top 10 worldwide for both revenue and loss prevention. After completing internal training during my time as Store Manager, I was entrusted with leading both internal and external recruitment processes for the brand. I conducted end-to-end hiring for key positions such as Store Managers and Assistant Store Managers, while also delivering targeted training and coaching to internal candidates with high potential to meet role requirements. This initiative helped build a strong talent pipeline within the store and supported the brand's leadership development strategy.
Assisted the Store Manager in overseeing daily operations, with a strong focus on team coordination, customer satisfaction and sales performance. Contributed to inventory control, staff training and maintaining a well-organized and customer-friendly store environment.
I was responsible for developing and executing in-store product presentation strategies that maximize sales and enhance the customer experience. This role involves analyzing market trends, coordinating with buying and marketing teams and ensuring brand consistency across all visual display. A key focus is driving product visibility and optimizing store layouts to align with business goals. Collaborated with high-profile individuals and artists, providing style and wardrobe support for major events, ensuring their looks aligned with brand vision and public appearance expectations. After transitioning from a focus on visual aesthetics to more technical and operational responsibilities, I continued to provide styling and event wardrobe support to high-profile individuals, enhancing the brand's image. In addition, I was responsible for scheduling and shift planning for the store team to ensure optimal coverage and operational efficiency.
Initiated and implemented the New Product (NPS) to streamline product flow, increase visibility of new arrivals and align commercial priorities with store operations. The system improved launch efficiency, reduced product stagnation and boosted sales by ensuring timely and strategic product exposure. Successfully integrated NPS into daily routines across multiple stores, creating a consistent and performance-driven approach to new product handling.
Designed and implemented the Devolution system to streamline inter-store product transfers, tailoring product allocation based on store-spesific performance and customer demand. Optimized product flow across the region, resulting in a 27% sales increase over three months by placing the right products in the right locations at the right time. Introduced a pre-discount phase model under the same system framework to reduce operational workload in stores, ensuring smoother execution and improved sell-through before markdown periods. The system enhanced inventory efficiency, minimized overstock and understock scenarios and supported data-driven decision-making at regional level.
Initiated and led a compherensive in store productivity enhancement project focused on task prioritization, time management and process simplification. Introduced a shift-based task scheduling model and real-time task tracking tools, reducing time loss by 21% within two months. Restructured store routines to seperate high-impact commercial tasks from low-value activities, boosting overall sales contribution per labor hour. The project increased staff engagement, enhanced customer service response time and created a measurable uplift in operational efficiency across the store.
During the COVID-19 pandemic, I proposed and implemented a strategy for consolidationg all brands' online orders to be managed by a single store and brand. This initiative reduced in-person interactions and minimized staff workload, contributing positively to company revenue. Additionally, it led to a reduction in the use of recyclable materials and as a result of the project's success, the company began transitioning all documentation to digital formats.