G.Pamela GOMEZ

Indian company belonging to the field of personal care.

• Reported to the Marketing Manager
• Responsible for Hair Color Ilicit.
• Responsible for developing, implementing, and controlling the annual marketing plans.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Created and managed budgets to maximize brand reach and engagement.
• Researched and identified new opportunities for product and brand development.
• Analyzed customer feedback and market trends to make informed product and brand messaging decisions.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Created and managed social media campaigns to increase brand engagement.
• Spearheaded strategic brand plans for multiple product lines to increase market share and awareness.

Spanish company belonging to the field of Fragrances and Fashion. With 2 business units: Prestige and Beauty. Annual turnover approx. 84MM US

• Reported to the Marketing Manager
• Responsible for Agatha Ruiz de la Prada, Agua Brava, Quorum, and Pacha Fragrances.
• Responsible for developing, implementing, and controlling the annual marketing plans.
• Administration of the A&P budget, controlling monthly expenses, reporting, and monitoring the budgets defined for Trade Marketing
• Organize, coordinate, and evaluate activities, events, and launches at Point of Sale
• Development of annual calendars per client, defining the event concept, and coordinating internal logistics to carry it out.
• Define sell-in and sell-out objectives
• Preparing forecasts of limited editions and packaging, according to local needs.
• Preparation of annual estimates for sales, logistics, and purchases, monthly monitoring compliance with the related areas, and defining the necessary adjustments to meet the sales targets for each brand.
• Permanent contact with clients allows agility in the reaction against opportunities for promotions, events, or the need to move stocks.
• Led the participation project in mass market perfumery in self-service linear, launching the Pacha Fragrances Brand, and defining the exclusive launch strategy with the main pharmacy chain.

Chilean company belonging to the field of hybrid education. With 3 business units: Business Diplomas joint venture with Adolfo Ibanez University, English, and Training. Annual turnover approx. 20MM US

• Reported to Marketing Director , and team of 5 designers assigned.

• Execute and control the annual Marketing plan.

• Responsible for the relationship with Copesa both for the annual negotiation and the monthly implementation.

• Responsible for the development and execution of semi-annual online campaigns. (Adwords, Social Media, Banners, etc)

• Develop monthly campaigns for CRM support of the 3 countries in charge, mainly mailings, monitoring their effectiveness, and lead generation (contact forms).

• Development of the annual brand campaign, leading the relationship with both the creative agency and the online and offline media. (OMD – Webketing)

• Responsible for the launch of the Retail Business Diploma area (non-corporate) in Colombia and Peru.

• Responsible for the web pages of Chile, Peru and Colombia.

German company belonging to the field of personal care. With brands like Eucerin and Nivea, they participate in almost every category of the Personal Care industry.

• Reported to the Marketing Manager with two product managers assigned.
• Responsible for the Skin Care body and facial care categories.
• Due to a constant loss of MS since 2008, I implemented a Strategic Plan for the brand with the objective of retaking the leadership of the category
• Consistent in the alignment of prices per ml, focus on key products by segment (Essentials and Performance) both in commercial actions and for investment in advertising
• Allowing us to recover already in the first year 3.5% MS vs2010 Returning to recover the market leadership.
• Developed an information analysis plan that allowed us to detect the needs by channel (supermarket/pharmacies), thus generating customized tactical actions by channel
• Thus, in the first year, we had recovered 4.5% MS points vs. 2010 in the pharmacy channel, Which was the most affected channel. Making the impact generated by actions outside the brand more efficient
• Develop the marketing plan for each of the brands (face and body), defining launches, assortment, commercial actions, and price
• Implement the makeover for body creams (2013 launch) defined by the parent company, which allowed for a 10% increase in display on gondolas (change of packaging without affecting grammage)
• Leading the Latam arts coordination for this project.

Chilean company, belonging to different businesses Baby, Home, Toys, Out Door. Creator and owner of the Infanti brand and the Baby Infanti Store (more than 50 stores) Also presentative in Chile of Avent, Playgro, Lego, Pyrex, Intex.

Annual turnover approx 40 million.

• Reported to the Commercial Manager,
• Responsible for the development, production, import and marketing of all categories of the Infanti brand (car seats, strollers, cribs, toys, etc.)
• Managed to regularize inventory breaks by organizing the relationship with different suppliers in the East, ensuring availability for billing, decreasing unbilled by 45%. Thus generating an increase in sales of 17% vs (2009)
• Develop the brand's website as a fundamental pillar of the 2010 marketing campaign
• Responsible for the display of the brand in department stores, supermarkets and own stores (baby infant store)
• I was able to include the Soft Toys category (rattles, blankets, stuffed animals) in the Cencosud supermarket chain, an effort that had been fruitless for years. Reporting a significant increase in sales in this category.

Chilean company that leads the field of children's cosmetics. Its brands include Simond's, Babyland, Familand, Pilotonic, and Simond by NUBY ( USA).

Annual turnover approx.90 million. Simonds Nuby

• Reported to the Commercial Manager
• Responsible for the development, import from China, and marketing of baby accessories (bottles, pacifiers, teethers, etc.) and diapers (imported from Mexico)
• In charge of the representation of the Nuby brand (American company)
• One of my greatest achievements was to increase sell-in sales in the baby accessories category by 79.7% (2004 vs 2009) Transforming Simonds the absolute category leader - Managed to realize and lead Catman in Walmart and Jumbo working directly with buyers achieving growth of the entire accessories category of over 30% - Update the product mix by renewing the offer, eliminating obsolete stock, and replacing it with new products for the market
• I increased the participation of the category on the total billing of the company from 3% in 2005 to 12% in 2009
• With push and pull strategies and ensuring the stock in retailers.
• Focus on better margin products.
• I designed an import budget that reduced the percentage of incomplete invoiced orders to almost zero.
• Develop products that would allow the mix to be expanded(eg milk absorbents, nipple shields, etc)
• Developed cosmetic products for children under trendy licenses such as Backyardigans and Disney licenses. Contributing already in the first year 7% DM (47% DM total Durandin) billing an additional $300MM to the company's total
• Developed the company's website thus initiating contact with consumers in the digital age
• Created the Simonds Club that allowed us to generate a greater bond with the brand and moms.
• Leading the annual participation of the brand in the trade fairs (expo bebe), coordinating logistics and marketing.
• Implemented work with a PR agency that generated greater exposure of the company's brands in written media
• Manage the participation of the Simonds brand in all gift baskets received by mothers (baby lists from multi-stores, and gift boxes in the main clinics in the country).

Chilena company, belonging to the field of beauty and personal care, with brands such as Pamela Grant make up, and Adams fragrances for men. Also representative of Avene ( Skin Care French brand), Sunscreen No Ad, and Just for Men

• Reported to the Marketing Manager
• Responsible for the development, importation, and marketing of Pamela Grant face makeup, fragrances Adams, and Just for Men hair dyes.
• Lead a market study to detect potential growth options.
• According to the results of the study, I developed the new line of products, Pamela Grant Spectacular for a youth segment, which generated an annual growth of 18%
• Developed the first advertising campaign of the line with a campaign on TV, generating a lot of media coverage because of how different and disruptive it was.
• It allowed us to reach the youth segment with the brand that was positioned in the adult segment
• Developed a new line of products for the classic Adams brand, which would adapt to the new consumer profile (Urban Adams), which generated 15% annual growth.

Reported to the Brand Manager

• Responsible for supporting all efforts related to the Barbie brand
• Annual selection of products, market analysis and pricing
• Develop reports to monitor sell out, allowing for perfect sales monitoring in high turnover seasons (Children's Day and Christmas)
• Responsible for developing POP material for campaign times
• Development and implementation of annual promotions
• Direct contact with creative and media agency J.Walter Thompson
• Coordination and administration of the point of sale in seasons with a force of promoters
• Competition analysis for the launch of Back to School, in addition to support for the development of the 2002 line
• Support in the coordination of various events held to maintain brand positioning
• Responsible for the implementation of the annual fairs for the presentation of the mix to clients
• Responsible in charge of the brand for 6 months for maternity leave replacement. Reporting directly to the Marketing Director.