Grace A Anjorin

• Developed social media strategies for Instagram, Facebook, Twitter, TikTok, and YouTube boosting engagement by 40%
• Launched email marketing campaigns with targeted segmentation, increasing open rates by 30% and driving customer retention
• Optimized the company's website to improve user experience and conversion rates, increasing customer inquiries by 20%
• Created content calendars and conducted competitive analysis, driving a 25% growth in followers through effective campaigns
• Optimized CRM usage to track and analyze customer interactions, contributing to a 25% increase in qualified leads
• Presented integrated marketing strategies and campaign results to the CEO, directly influencing data-driven decisions
• Directed B2B marketing initiatives by coordinating with vendors, ensuring seamless execution aligned with brand goals

• Conceptualized and promoted vibrant content on Instagram, Facebook, and Twitter, featuring inspiring hair transformation stories and launch videos, leading to a 30% boost in engagement and a 20% increase in followers
• Defined social media goals by diving deep into market trends and audience insights, achieving a 25% increase in brand awareness and online bookings through targeted campaigns that connect with clients
• Translated business objectives into engaging content plans for 15 successful campaigns, prioritizing themes that highlight the art of hair braiding while tracking key milestones and maintaining a consistent posting schedule
• Monitored social media channels for opportunities to engage with clients, responding promptly to comments and messages, creating a welcoming community where everyone feels valued
• Addressed client inquiries and feedback with care, enhancing brand image and resulting in a 25% increase in engagement rates, ensuring clients feel heard and appreciated

Crafted and executed targeted marketing strategies and campaigns that resulted in a 20% boost in online sales and a 15% increase in customer inquiries during the campaign period.