Grace Abbott

Oversee the full life cycle of partnership brand marketing strategy, from concept to execution, for the Audacy Midwest region. Region encompasses sports, music, and news radio stations in the Chicago, Milwaukee, Madison, and Minneapolis markets.

Integrated Marketing - Identify opportunities and create promotional sales partnerships to support station initiatives

• Work closely with market leaders and production teams to build revenue-driving opportunities and create go-to market materials for sales teams
• Think strategically to build customized activations and experiences based on client needs, and attend pitch meetings with prospective clients
• Collaboration with digital and social teams to create well-rounded media strategy offerings
• Partnership outreach to foster new relationships and build branding opportunities at new locations and events across the Midwest
• Manage deliverables, communication, and execution of marketing partnerships post-sale

Branded Events and Experiences

• Create money-can’t-buy experiences for high spending clients
• Recent events include meet and greets with Chicago Bears players, and VIP backstage access to high-profile concerts
• Increase listener engagement by planning fan-facing events, such as pop-up concerts and live broadcasts on-location
• Partner with philanthropic entities year-long to support their initiatives, ranging from on-air promotion to day-long radiothons on-location
• Research, hire and manage 3rd party vendors to assist in personalization and delivery of events, work with rights holders on approved asset usage

Planned and implemented return-to-work protocols for remote & studio operations across the country and internationally.

Remote/Studio Operations Management- Worked collaboratively with staff, talent, and crew to support events and implement NBC Sports return-to-work procedures, programs, and policies

• Maintained detailed record keeping of all employee travel and testing requirements for all NBCSG properties and office locations
• Informed and guided departments on travel restrictions, COVID-19 protocols, and return-to-work procedures for necessary productions
• Developed and executed weekly and monthly updates for executives and team leads, encompassing all remote productions and facility information

Health and Safety Program Management- Ensured that all NBCSG employees, vendors, and contractors are provided with the tools for a safe working environment

• Proactively ordered all PPE for remote productions
• Managed the Medcor health screening service program, coordinating health screeners on-site and health questionnaire app
• Created and distributed emergency action and safety plans for all remote NBCSG events

Responsibilities included development and program management of marketing products for NBC Sports Chicago and NBC Sports Group

Network Marketing- Collaborated with the Director of Creative Services to create market segmentation strategies and implement campaigns for five professional sports teams

• Developed creative marketing plans using quantitative analysis, KPIs, and data
• Managed the creative process between sales and promotions teams to ensure all multi-format client requirements are clearly defined and executed within their vision

Authentic Fan- Organized and executed an average of 2-3 on-site activations per month, and developed additional social and digital campaigns with a goal of audience growth and enhanced brand visibility

• Managed 8-10 Brand Ambassadors per event and a budget of over 100k per year for print and merchandise promotional materials
• Direct point of contact for external vendors and third-party production partners, while guaranteeing on-time delivery for every event
• Designed Authentic Fan creative and creating compelling copy for linear and social platforms, and ensuring successful execution and quality of content
• Managed three Video Promotion Editors and one Marketing Specialist across all initiatives to help to streamline ideas, set priorities, and ensure all projects are delivered on time with quality, cohesive results