Summary
Overview
Work History
Education
Skills
Timeline
Generic

Grace Allen

Atlanta,GA

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

4
4
years of professional experience

Work History

Digital Marketing Manager

Astral Brands
12.2021 - Current
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Lead on-site digital experience, strategy, operations and execution for nail and colour beauty brand post-acquisition across 300 SKUs
  • Manage multiple-project timelines to ensure timely completion, and meet creative requirements as per the brand directive and vision
  • Responsible for managing creative requests for on-site and on-location photoshoots and providing digital art direction to ensure web needs are met
  • Led product launch and merchandising processes for owned and international distributor sites, while executing cohesive digital marketing programs across site, email, SMS, affiliate, paid search, paid social, retargeting and direct mail
  • Drove digital engagement through development of data-driven digital marketing programs across site, email, SMS, paid channels (affiliate, paid search, paid social and retargeting) and direct mail
  • Own live shopping online shopping experiences via Shopify for Good Morning America, Today Show and The View
  • Work with key stakeholders and Astral Brands senior leadership team to ensure that strategies for success are in place and benchmarks are being met
  • Collaborate with corporate cross-functional teams including marketing, product development, creative services, supply chain, finance and IT

Digital Marketing Specialist

Astral Brands
03.2020 - 10.2021
  • Support email marketing campaigns through competitive research and execution, including building, QA and scheduling emails
  • Demonstrate proven ability to deliver ready-to-launch products pages including all attributes and images
  • Perform on-site updates and QA, including banner changes, landing page updates, category merchandising and discount code creation
  • Work cross-functionally to support social media strategy and content creation
  • Analyze and present competitive research to support email marketing campaigns
  • Coordinate product sourcing and provide on-set assistance for photoshoots
  • Reconcile monthly affiliate orders with accuracy
  • Moderate and publish customer reviews to support website conversion
  • Provide overall coordination and support to the Ecommerce team

Education

Bachelor of Science - Marketing

Georgia Southern University
Statesboro, GA
05.2019

Skills

  • Digital Content Strategy
  • Markdown Strategy
  • Site Merchandising
  • KPI Monitoring
  • Audience Engagement
  • Content Development
  • Shopify
  • Magento

Timeline

Digital Marketing Manager

Astral Brands
12.2021 - Current

Digital Marketing Specialist

Astral Brands
03.2020 - 10.2021

Bachelor of Science - Marketing

Georgia Southern University

Similar Profiles

CREATE PROFILE
Grace Allen