GRACE BALCAZAR
Pembroke Pines,FL
Summary
An experienced Social Media Coordinator with a passion for driving audience engagement, brand loyalty, and conversions. Committed to leveraging industry-leading strategies and technologies to create effective campaigns and optimize outcomes. Seeking to utilize exceptional analytical, organizational, and communication skills in a role that will enable me to further strengthen my digital marketing skillset.
Overview
2
2
years of professional experience
Work History
Social Media Coordinator
Flex Seal
06.2022 - Current
- Assists with social insights and in the development of the content, planning, calendar, and guidelines for brands content and marketing campaigns
- Used original marketing strategies to manage all @GetFlexSeal channels and oversee the day-to-day management of campaigns, brand awareness, and organic engagement initiatives
- Handled back-end scheduling and posting of all created content across all platforms used by the digital marketing team
- Developed copy for paid ads, email marketing campaigns, organic, social, video, and blog posts
- Originated, pitched, and owned creative projects including scheduled content, community management initiatives, and digital activations to increase brand awareness online
- Create industry-recognized TikTok content, including mentions in the AdAge-Harris Poll and Social
- Fresh for increased brand equity growth among Gen Z consumers
- Collaborated across departments to optimize performance towards Flex Seal’s social media metrics and developed opportunities to maximize social media objectives
- Provided feedback to Creative teams regarding feed aesthetics, trends, and best practices
- Reformat broader organization initiatives and commercial launches into effective digital campaigns
- Generated bi-weekly trend reports and presented growth opportunities to leadership
- Prioritized and managed tight deadlines, pivoting based on rapidly changing business opportunities
- Executed maintenance across all platforms (Bios, Pinned Posts, Banners, Links, Profile Pictures, etc.)
- Collaborate with our Public Relations and Social teams on any potential UGC content
- Maintained and evolved Flex Seal’s social media standards and brand voice
- Supported SEO initiatives to improve content, keywords and branding.
Social Community Coordinator
Flex Seal
10.2021 - 05.2022
- Created meaningful, relevant, and on-brand digital content using social listening, audience segmentation, customer feedback, and current industry and social media trends
- Managed user-generated content database to solidify organic credibility and brand reputation
- Oversaw all aspects of social media interaction between customers and the organization, ensuring brand continuity and a positive customer experience
- Effectively manage conflict situations and respond to customers with empathy and professionalism, sharing knowledge of products, and building trust through respect and transparency
- Served as a project liaison for key cross-functional external team members and decision-makers
- Worked in conjunction with International Marketing and Social teams to maintain brand consistency in copy through tone, voice, and terminology across key markets (LATAM, AUS, UK, and CA)
- Collaborated with eCommerce and Customer Service teams to oversee marketplace interaction, customer experience, and product demand on Amazon Storefront, Bazaarvoice, eBay, Shopify, Marketplace, and direct-to-customer sales platform
- Continuously analyzes complex processes and workflows to leverage technology solutions for increased productivity and efficiencies regarding but not limited to eCommerce, online chat, ratings and reviews, and social media monitoring and engagement tools
Education
Bachelor of Advertising -
Florida International University
Miami, FLSkills
- Personal:
- Branding, B2C Marketing, Community Management, Content Strategy, Copywriting & Editing, CX, eCommerce Marketing, Social Listening, Project Management, Social Media Strategy
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Social Media Coordinator
Flex Seal
06.2022 - Current
Social Community Coordinator
Flex Seal
10.2021 - 05.2022
Bachelor of Advertising -
Florida International University
Similar Profiles
Dylan HarrisDylan Harris
Chop Saw at Flex Seal ProductsChop Saw at Flex Seal Products
Katherine NickellsKatherine Nickells
Quality Inspector at Foil Flex Inc./Ameri-Seal/Formosa Flexible PackagingQuality Inspector at Foil Flex Inc./Ameri-Seal/Formosa Flexible Packaging
Shubham MishraShubham Mishra
Sales Engineer & Tender Executive at Apollo trade limited ( sale industrial machinary product lubricant seal, oil seal ,o ring ,v ring,Sales Engineer & Tender Executive at Apollo trade limited ( sale industrial machinary product lubricant seal, oil seal ,o ring ,v ring,
Tyler BrownTyler Brown
Team Lead at WalmartTeam Lead at Walmart
Samaira St FortSamaira St Fort
Funeral Attendant at St Forts Funeral HomeFuneral Attendant at St Forts Funeral Home