Grace Biggio

Paid Digital & Campaign Planning:

• Developed and managed multi-million-dollar media plans, targeting key demographics to enhance brand favorability and support policy initiatives.
• Crafted compelling ad copy and coordinated the production of static and video creative assets for a range of corporate and non-profit clients.
• Analyzed message testing and survey results to optimize campaign performance.

Content Creation & Social Media Strategy:

• Managed comprehensive social media campaigns across platforms for corporate and non-profit clients including Anheuser-Busch and New York Disability Advocates.
• Managed monthly content calendars, developed storyboards for short-form videos and reels, and crafted engaging copy.
• Developed crisis management protocols for scenarios, such as the Bud Light case, to safeguard brand image.

Public Affairs & Media Relations:

• Secured media coverage for clients through strategic pitching and relationship-building with local, national, and trade reporters.
• Drafted and managed press releases, media advisories, and op-eds to support legislative goals for clients including Tesla, American Legal Finance Association, and New York League of Conservation Voters.
• Spearheaded the planning and execution of impactful public events, rallies, and interviews to promote policy changes and enhance client visibility.

Video Production & Project Management:

• Coordinated and oversaw staffing of video shoots, managing all stages of production including scripting, shooting, and post-production edits for Anheuser-Busch and advocacy clients.
• Managed asset development, vendor outreach and logistics for high-profile events, including Brew Across America and the Congressional Baseball Game

• Leveraged proprietary SaaS platforms to develop comprehensive content and influencer marketing strategies for CPG clients.
• Delivered comprehensive weekly reports on social media trends and influencer marketing statistics using proprietary software.
• Identified and coordinated partnerships with social media influencers for CPG clients across all 50 states based on social performance metrics, audience demographics, and other key marketing research.

• Conducted research for Professor Robert Cassidy to advance the publication of his upcoming book on U.S military strategy.
• Performed in-depth analysis on various sources including U.S military reports, U.S Senate Armed Services Committee hearing transcripts, and peer reviewed academic texts to uncover key decision-makers involved in shaping military strategy during previous overseas conflicts.

• Conducted policy research, monitored current news cycles, and drafted memos and policy recommendations.
• Monitored Senate and House Committee Hearings to provide the Senator with timely information on policy concerns and upcoming nominations within Foreign Affairs and Armed Services committees. Attended briefings held by interest groups on Capitol Hill.
• Researched cybersecurity, immigration policies, and grey-zone warfare tactics employed by Russia and China.