Grace Cantey
Southfield,MI
Summary
Dynamic Digital Marketing Specialist with a proven track record at Kelly Services, enhancing online presence and boosting website traffic through innovative SEO strategies and content optimization. Adept in social media marketing and detail-oriented, I excel in cross-functional collaboration and creative problem-solving, significantly improving conversion rates. Demonstrates strong, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Kelly Services
06.2019 - 10.2024
- Implemented new strategies to improve click-through rates and conversion.
- Manage content across multiple channels ( e.g. websites, social media, document, and more).
- Organizing promotional events
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Analyzed performance metrics to identify trends and areas for improvement, informing future strategies.
- Increased website traffic through comprehensive SEO strategies, including keyword optimization and backlink development.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Optimized website content and images to improve search engine rankings.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Trained staff members in best practices for digital marketing techniques and tools, increasing overall team efficiency.
Artist
Shinola Detroit
01.2017 - 06.2019
- Made use of materials, such as leather, watercolors, oil, paints, and pencils to complete unique piece for customers.
- Contributed to creative process through original ideas and inspiration.
- Improved studio organization, creating more efficient workspace that facilitated creativity and productivity.
- Photoshoot.
Volunteer, Detroit Institute of Arts Museum
Detroit Institute of Arts
02.2017 - 08.2018
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Proven ability to learn quickly and adapt to new situations.
- Worked well in a team setting, providing support and guidance.
- Customer Services
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Paid attention to detail while completing assignments.
- Organized and detail-oriented with a strong work ethic.
- Developed and maintained courteous and effective working relationships.
- Strengthened communication skills through regular interactions with others.
Education
Certification - Digital Marketing
Wayne State University
Detroit, MI08.2022
Master of Arts - Public Relations
Tambov State Technical University, TSTU
Tambov, Russia06.2014
Skills
- Social Media Marketing
- Detail Oriented
- Conversion Rate Optimization
- Stakeholder Management
- Chatbot Marketing
- CRM Management
- Customer Service
- Problem-solving abilities
- Computer Proficiency
- Call center experience
- Fluent Bilingualism
- Team Leadership
- Multitasking
- Adaptability and Flexibility
- Positive Attitude
- Content Marketing Strategy
- SEO Strategies
- Marketing Automation Tools
- Google Analytics understanding
Certification
- Certified Episerver - 2020
- Hubspot Academy - Hubspot Content Hub For Marketers - 2023
- Hubspot SEO II Certified - Digital Marketing - 2024
Languages
French
Native or Bilingual
Russian
Professional Working
Interests
- Enjoying the art of baking and pastry-making, experimenting with recipes
- Learning new cooking techniques and expanding my culinary skills
- Adventure Travel
- Volunteering for community initiatives to give back to local communities and make a positive impact
- Music
- Passionate about balancing physical health with mental and emotional wellness
- I participate in low-impact exercises to strengthen core muscles
- I participate in a variety of outdoor recreational activities
- Enjoy hobbies that combine physical activity with outdoor exploration
Timeline
Digital Marketing Specialist
Kelly Services
06.2019 - 10.2024
Volunteer, Detroit Institute of Arts Museum
Detroit Institute of Arts
02.2017 - 08.2018
Artist
Shinola Detroit
01.2017 - 06.2019
Certification - Digital Marketing
Wayne State University
Master of Arts - Public Relations
Tambov State Technical University, TSTU
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