Summary
Overview
Work History
Education
Skills
Timeline
Generic

Grace Courtright

Richmond,TX

Summary

Accomplished Marketing Maven from DTML Holdings, adept in leveraging Open Source Intelligence and excelling in staff management, significantly enhanced marketing campaign effectiveness. Spearheaded innovative projects, boosting productivity and sales by developing strategic partnerships and optimizing CRM. Known for motivational skills and a results-driven approach, consistently achieving and surpassing goals.

Overview

13
13
years of professional experience

Work History

Marketing Maven

DTML Holdings
04.2020 - Current
  • Developed custom tools and scripts to automate routine tasks, freeing up valuable time for more in-depth analysis.
  • Optimized resource allocation by prioritizing tasks based on risk assessment factors such as threat level or target significance.
  • Spearheaded innovative projects aimed at streamlining processes, ultimately increasing overall productivity levels.
  • Enhanced targeting accuracy by conducting in-depth research and analysis of complex data sets.
  • Enhanced customer engagement by developing personalized marketing campaigns.
  • Enhanced effectiveness of admissions marketing materials by collaborating with marketing department on targeted messaging.
  • Planned and carried out successful marketing events and trade show appearances as head of the marketing team.
  • Planned and carried out successful marketing events and trade show appearances as head of the marketing team.
  • Optimized marketing campaigns, analyzing performance metrics and market feedback.
  • Supported marketing and sales activities with subject matter expertise.
  • Boosted sales by developing and implementing effective marketing strategies.
  • Collaborated with marketing team to maintain brand consistency across marketing efforts.
  • Managed budgets efficiently, maximizing ROI on various marketing channels.
  • Improved lead generation through implementing effective email marketing strategies.
  • Launched successful product launches by coordinating integrated marketing efforts.

Marketing Manager

Digimagination
09.2019 - 04.2020
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
  • Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.

Marketing and Sales Manager

Allied Siding and Windows
09.2015 - 09.2019
  • Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.
  • Strengthened brand identity by overseeing visual elements such as logo design, website layout, and promotional materials consistency.
  • Launched targeted email campaigns that resulted in increased open rates, click-through rates, and lead conversions.
  • Collaborated cross-functionally to align marketing strategies with overall business objectives, ensuring cohesive messaging across all channels.
  • Negotiated contracts with vendors to secure optimal pricing for marketing materials and services.
  • Conducted market research to identify trends, opportunities, and competitive landscape insights for informed decisionmaking.
  • Enhanced digital presence with the creation of compelling content, driving website traffic and online engagement.
  • Coordinated public relations efforts including press releases which garnered significant media coverage.
  • Revamped social media strategy with engaging content that led to an increase in followership and overall brand awareness.
  • Fostered a culture of continuous improvement within the marketing and sales teams, promoting innovation and best practices sharing.
  • Expanded market share by identifying and targeting untapped consumer segments with tailored messaging.
  • Spearheaded trade show participation, increasing brand exposure and generating valuable leads for the sales team.
  • Implemented data-driven decision-making processes, analyzing metrics to refine marketing efforts and drive results.
  • Optimized sales processes with streamlined customer relationship management strategies.
  • Improved customer retention rates, fostering strong relationships through personalized interactions.
  • Increased brand visibility by implementing strategic marketing campaigns and sales initiatives.
  • Managed a high-performing marketing team to execute successful product launches and promotional events.
  • Developed new business partnerships for enhanced market reach and revenue generation.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Analyzed sales and marketing data for improved strategies.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
  • Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
  • Led crisis management team and provided quick turnaround solutions.
  • Built relationships with customers and community to establish long-term business growth.
  • Facilitated business by implementing practical networking techniques.
  • Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Managed accounts to retain existing relationships and grow share of business.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Implemented systems and procedures to increase sales.
  • Drove sales by developing multi-million dollar contract sales.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.

Corporate Trainer

Brinker
06.2012 - 09.2015
  • Conducted evaluations and observed employee performance to identify areas of needed improvement.
  • Enhanced corporate culture by conducting team-building activities and workshops.
  • Developed engaging and entertaining presentations to maintain employee attention and improve impact of training.
  • Developed training programs to meet company objectives.
  • Supported company growth by designing targeted training programs for new hires.
  • Monitored compliance with mandatory training requirements, reducing regulatory risks for the organization.
  • Supervised a team of trainers, providing guidance on instructional design techniques and delivery methods that maximized learner outcomes.
  • Evaluated employee performance and provided actionable feedback for improvement, leading to higher overall success rates.
  • Monitored employee progress and gave feedback to management and additional training requirements.
  • Increased overall job satisfaction through the delivery of personalized career coaching sessions.
  • Leveraged industry best practices to continuously update and refine training content, ensuring relevance and applicability in a dynamic business environment.
  • Collaborated with department managers to identify skill gaps and develop tailored training solutions.
  • Maintained records on attendance and participation.
  • Prepared educational materials such as module summaries, videos and informational packets.
  • Optimized training materials using a variety of multimedia formats, such as video presentations, e-learning modules, and written manuals.
  • Delivered impactful presentations at industry conferences, raising brand awareness while sharing best practices with peers.
  • Developed effective training manuals, modules and teaching aids.
  • Improved employee retention rates with ongoing professional development opportunities.
  • Enhanced company culture by developing and implementing innovative training programs.
  • Streamlined onboarding process for efficiency, facilitating smoother integration of new employees.
  • Fostered continuous learning environment, encouraging professional growth and development.

Attractions Hostess

Walt Disney World Company
01.2013 - 06.2013
  • Enhanced guest experience by providing exceptional customer service and maintaining a positive attitude.
  • Enforced company policies while maintaining cheerful, supportive approach to guests.
  • Assisted guests onto rides and found appropriate partners for singletons to maximize ride capacity.
  • Delivered friendly, prompt customer service to visitors of [Type] attractions.
  • Kept attraction neat and clean, following company policy and safety guidelines.
  • Submitted work orders and requested immediate assistance when needed to keep attraction in tip-top shape.
  • Operated rides to delight guests and contribute to wonderful park experience.
  • Performed opening monologue and shared important safety information before activating ride.
  • Facilitated efficient exits from attractions by detailing proper procedures and reminding guests to collect belongings before disembarking.
  • Helped children and families find favorite attractions and characters to optimize guest experience.
  • Increased repeat visitation rates by establishing rapport with guests and fostering a welcoming atmosphere throughout their stay at the park.
  • Provided accurate information on park attractions, events, and services to enhance visitor satisfaction.
  • Contributed to overall park efficiency by managing wait times and overseeing queue lines.
  • Upheld brand image by consistently delivering outstanding customer service that aligned with the company''s values and objectives.

Family Night Hostess

Chick-fil-A
03.2011 - 08.2011
  • Answered customer questions about hours, seating, and menu information.
  • Demonstrated strong multitasking skills, balancing responsibilities such as answering phone calls, greeting guests, and updating reservation logs simultaneously.
  • Greeted customers warmly upon arrival and provided friendly and warm presence throughout dining experience.
  • Took reservations and to-go orders by phone, answered customer questions, and informed of accurate wait times.
  • Supported servers, food runners, and bussers with keeping dining area ready for every guest.
  • Maintained a clean and welcoming environment, ensuring the comfort of guests throughout their visit.
  • Trained new hostesses on customer service best practices and restaurant policies to maintain high standards of service.
  • Assisted in training new host staff, sharing best practices for maintaining a professional demeanor and efficient work habits.
  • Worked with front of house staff to move tables and adjust seating to accommodate groups with special requests.

Education

Bachelor of Arts - Communications

University of Texas Permian Basin
Permian Basin
05.2015

Associate of Arts - Communications

Lonestar College
Tomball, TX
05.2013

Skills

  • Open Source Intelligence
  • Intelligence Gathering
  • Qualitative Analysis
  • Programming Languages
  • Social Media Marketing
  • Staff Management
  • Customer Relationship Management (CRM)
  • Brand Promotion
  • Strategic Planning
  • Creative Direction
  • Marketing campaigns
  • Marketing campaign development
  • Brand Development
  • Project Management
  • Business Development
  • CRM Management
  • Marketing Analytics
  • Corporate Communications
  • Social Media Platforms
  • Advertising Management
  • Campaign Management
  • Market Analysis
  • Budgeting and Allocation 
  • Relationship Building
  • Sales team training
  • Goals and performance
  • Motivational Skills
  • Verbal and written communication
  • Product Knowledge
  • Sales expertise
  • Sales Presentations
  • Client Relationship Management
  • Positive and upbeat
  • Direct Sales

Timeline

Marketing Maven

DTML Holdings
04.2020 - Current

Marketing Manager

Digimagination
09.2019 - 04.2020

Marketing and Sales Manager

Allied Siding and Windows
09.2015 - 09.2019

Attractions Hostess

Walt Disney World Company
01.2013 - 06.2013

Corporate Trainer

Brinker
06.2012 - 09.2015

Family Night Hostess

Chick-fil-A
03.2011 - 08.2011

Bachelor of Arts - Communications

University of Texas Permian Basin

Associate of Arts - Communications

Lonestar College

Similar Profiles

CREATE PROFILE
Grace Courtright