Led end-to-end development of digital marketing assets to enhance customer engagement and business visibility
Conducted market research and customer segmentation to inform audience targeting and competitive positioning, aligning offerings with customer needs.
Collaborated cross-functionally with leadership and vendors to implement scalable marketing infrastructure.
Research & Policy Analyst
United Way
05.2025 - Current
Analyzed high-volume data using Stata to identify high-need areas for targeted community interventions, leading to a financial wellness pilot program.
Led cross-functional teams in executing and evaluating a workplace wellness initiative, utilizing project management skills to achieve measurable improvements in savings, debt, and turnover.
Authored a scalable wellness policy, with KPIs for assessing program impact, ensuring program alignment with strategic objectives.
Undergraduate Researcher
Carnegie Mellon University
08.2024 - 05.2025
Synthesized findings from 50+ programs using Tableau and meta-analyses to create a categorical evaluation framework that improved program design.
Executed a mixed-methods study, combining city-level credit score data and program assessments to compare national vs. local interventions, delivering actionable insights for pilot designs
Developed comprehensive research reports and delivered strategic recommendations to policymakers, resulting in actionable adjustments for program scaling.
Undergraduate Researcher
Carnegie Mellon University
05.2024 - 08.2024
Conducted archival research on the economic dimensions of U.S. diplomacy during the Bosnian War, analyzing foreign aid, trade policies, and their role in conflict resolution.
Applied thematic coding to analyze diplomatic documents, providing insights into economic strategies that influenced U.S. foreign policy during the war.
Collaborated with a team, ensuring project deadlines were met while maintaining high research integrity and accuracy in qualitative analysis.
Market Research Analyst Intern
Abilect
01.2024 - 05.2024
Utilized Tableau to develop market forecasts for the international construction markets, identifying key growth opportunities and market dynamics.
Conducted data-driven assessments using quantitative analysis to generate actionable insights that informed strategic market entry and expansion decisions.
Built detailed competitive analyses to support recommendations for strategic positioning in new international markets.
Market Research Intern
OpenAQ Non-Profit
01.2023 - 05.2023
Led a team in conducting comprehensive market research for a client in the environmental sector, enhancing competitive positioning using data visualization tools like R and Stata.
Created visualizations and presented findings to the board, influencing key strategic decisions for operational improvements and market penetration.
Education
Bachelor of Science - Business Administration (Global Economics)
<p>Credit and Collection Manager </p>
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Senior Operations Manager: Logistics at Volvo Group Trucks Operations: Mack Trucks Inc.Senior Operations Manager: Logistics at Volvo Group Trucks Operations: Mack Trucks Inc.