Summary
Overview
Work History
Education
Skills
Awards
Timeline
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GRACE GLENN

Summary

Dedicated professional with 3 years of digital marketing strategy, management, and activation experience. Now seeking to expand beyond the digital marketing landscape by exploring new challenges where I can apply my diverse expertise and collaborative mindset. Eager to contribute towards achieving company goals with a strong work ethic and a results-oriented perspective.

Overview

3
3
years of professional experience

Work History

Senior Digital Planner

Horizon Media
03.2024 - 10.2024
  • Company Account: CBS
  • Strategized and presented recommendations for partner considerations to initiate the campaign planning process.
  • Collaborated with key partners and investment teams throughout campaign planning and activation.
  • Presented in team brainstorm meetings to kick off big ideas for plan consideration.
  • Facilitated all digital team updates for all active projects (~8-10 projects) on a daily and weekly basis.
  • Reviewed creative spec spreadsheets and trafficking documents to ensure accuracy of campaign set up.
  • Contributed to planning and executing The Drew Barrymore Season 5 digital campaign, resulting in 20% increase of household ratings compared to Season 4, as well as 15% increase in viewers (1.26M viewers).
  • Reviewed and compiled campaign results for client reporting and analysis of campaign performance.

Senior Associate

OMD
02.2023 - 03.2024
  • Company Account: Wells Fargo
  • Monitored the success of campaigns with flight dates stretching across several months with media channels, including site direct partners, local/national TV, and local streaming/spot radio tactics.
  • Collaborated with marketing science teams in generating client-facing EOC reports.
  • Problem-solved industry-specific legal obstacles in diverse audience targeting to satisfy client requests.
  • Proved the ability to work across multiple projects and LOBs simultaneously (including Diverse Segments, Brand, and Consumer Lending Group).
  • Conducted comprehensive research to understand target audience consumption patterns to aid in effective strategic plans.

Associate Strategist

Hearts & Science
08.2021 - 01.2023
  • Company Account: HBO/Max Originals
  • Spearheaded all activation processes for MAX's Tier C campaign, The Climb to align with client goals.
  • Built, activated, and monitored social media campaigns via Ads Manager tools (Facebook, DV360, TikTok, Snapchat, Twitter), analyzing performance data and collaborating with internal teams to devise optimization recommendations as needed.
  • Contributed in activations across multiple digital sites and platforms, resulting in 220M social video views, 3M clicks into the hbomax.com site, and over 50K subscribers (Peacemaker).
  • Leveraged TikTok's auction platform and Reach/Frequency Buy Reservation tool for The Last of Us campaign, which contributed to a successful premiere of 4.7M U.S viewers across both the linear HBO channel and HBO Max streaming platform; resulted in HBO's 2nd biggest premiere in 13 years, and HBO's largest ever viewership growth for a drama from Premiere to Episode 2.
  • Displayed proficiency in Prisma/Media Ocean Buyer workflow by managing billing reconciliation, entering buy details following proper taxonomy, and sending through insertion orders for digital partners and platforms.

Education

Marketing Certificate -

UCLA Extension
Los Angeles, CA
06.2021

Bachelor of Arts - Sociology

University of California - Los Angeles (UCLA)
06.2020

Skills

  • Team leadership
  • Adaptive
  • Balancing multiple tasks simultaneously
  • Responsive to quick turnarounds and deadlines
  • Collaborative
  • Strong written and verbal communication skills
  • Client support
  • Attention to detail
  • Google Suite
  • Prisma/Media Ocean Buyer Workflow
  • Workday
  • Social Ads Manager (Facebook, DV360, Twitter, TikTok, Snapchat)

Awards

  • Best campaign for Sports & Entertainment, Festival of Media, North America Awards, 2022
  • NCAA National Team Champion, NCAA Women's Gymnastics Championships, 2018
  • All-American on Balance Beam, NCAA Women's Gymnastics, 2018, 2020
  • All Pac-12 on Balance Beam, NCAA Women's Gymnastics, 2018, 2019, 2020

Timeline

Senior Digital Planner

Horizon Media
03.2024 - 10.2024

Senior Associate

OMD
02.2023 - 03.2024

Associate Strategist

Hearts & Science
08.2021 - 01.2023

Marketing Certificate -

UCLA Extension

Bachelor of Arts - Sociology

University of California - Los Angeles (UCLA)

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GRACE GLENN