Grace Mi
Washington,DC
Summary
Reliable business professional with expertise in data analysis, Marketing management and business strategy. Proficient in Excel, SQL, google analytics, CRM tools and Power-BI. Fluent in Mandarin and English. Committed to driving organizational growth through actionable insights.
Overview
2
2
years of professional experience
3
3
years of post-secondary education
Work History
Digital Consumer Operation Intern
Marriott International
- Data Analytics: Performed data analytics tasks including collecting daily reservation status from 4 travel agencies and the company's official website for 300+ Marriott International hotels, analyzing reservation prices and room availability using Excel, and visualizing booking trends in two dimensions (time and region) through Power-BI
- Business Strategy: Reviewed all hotel ratings below average and performed key words analysis that identify customers’ pain points, issues on inconsistent hotel services and outdated facilities to provide recommendations to support future business strategy, which leading an increase to 4.6 ratings
- Performance analysis: Monitored hotel reservation, tracked marketing campaign performance, and reported to the management team regarding the 5 new hotels that required to increase branding awareness and exposure
- Root Cause Analysis: Conducted a 15-question survey on employee work satisfaction for 20 staff in the department and analyzing the root cause of the overall decreasing satisfaction rate by examining the workload, development opportunities
Advertising Intern
Vland Advertising Agency
Shanghai, CN
06.2021 - 08.2021
- Marketing Campaign: Assisted in the marketing campaign that achieved 10K+ monthly vehicle sales for Yadea Holdings, the largest electronic vehicle manufacture in China, by reaching out to clients
- Market Analysis: Researched on previous advertising videos and slogans to analyze branding exposure, and reviewed competitors’ advertising to discover the major competitiveness and differentiate point of the client
- Client Relations Management: Helped with manage and maintain the relationship with 10+ clients by understanding and addressing their demands
- Campaign Execution: Designed marketing slogans on client’s top technology regarding the most energy-efficient battery that displayed in 20+ stores and facilitated a video shooting including drafting the scripts, selecting brand ambassadors and coordinating to exposed to 500K+ customers gaining 30MM views
Glossier
01.2021 - 04.2021
- Market Research: Conducted market research, competitor analysis, and target customer analysis for a makeup startup
- Developed and executed a data-driven marketing plan, resulting in a successful launch and projected 80% increase in Target store traffic on market days
- Business Analysis: Analyzed Sephora’s business structure and business model by performing SWOT and Porter’s Five Forces analysis, built expansion plan to Sephora
- Event-Planning: Planed events including opening pop-up stores in 8 major cities to gain exposure while save costs and suggest influencers to corporate
- Team management: Led a group of 4 in constructing a 20-page slides and presented to the Glossier management team
Marketing Intern
Club Med Global Chain Resort, Business Corporation
Shanghai, CN
05.2019 - 07.2019
- Cooperated with third-party travel agencies regarding promotion activities and discount offering that increased the reservation rate by 5% and exposure rate by 10% within the quarter through
- Branding Awareness: Advocated the resort’s brand by designed 10+ posters for all resorts via Photoshop to increase the exposure by 30% by highlight the resorts’ advantages and discounts that displayed in the resort and on booking platforms
- Social Media Management: Managed 5+ social media through WeChat blog, ticktock…
Education
Master of Science - Business Analytics and Risk Management
John Hopkins University
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Business & Data Analytics, Deep Learning with Unstructured Data, Simulation for - undefined
Bachelor of Science - Advertising Management
Michigan State University
08.2018 - 05.2021
Skills
Business Analytics and Risk Management graduate with expertise in data analysis, visualization, and business strategy Proficient inundefined
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Advertising Intern
Vland Advertising Agency
06.2021 - 08.2021
Glossier
01.2021 - 04.2021
Marketing Intern
Club Med Global Chain Resort, Business Corporation
05.2019 - 07.2019
Bachelor of Science - Advertising Management
Michigan State University
08.2018 - 05.2021
Digital Consumer Operation Intern
Marriott International
Master of Science - Business Analytics and Risk Management
John Hopkins University
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Business & Data Analytics, Deep Learning with Unstructured Data, Simulation for - undefined
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