Collaborated closely with the events and meetings team to ensure seamless execution of events, addressing any issues promptly and ensuring all details were aligned with the event goals.
Curated and managed event content for MathFest, creating engaging materials and updating digital platforms to enhance event visibility and attendee experience.
Coordinated promotional events both online and offline to increase brand awareness among target audiences.
Developed and implemented campaigns for email, online advertising, search engines, and direct mail to support event promotions and drive engagement.
Assisted with the complete redesign and re-write of the organization's website, enhancing user experience and optimizing content for SEO.
CEO, Brand Specialist
One Of A Kind Brand
05.2022 - Current
Created and spearheaded marketing plans for clients like WeTv and AllBLK network, proactively servicing needs, maintaining satisfaction and consistently meeting and exceeding profit/revenue goals
Monitored online presence of client's brand to engage with users and strengthen customer relationships
Managed creative projects from inception to completion, ensuring timely delivery and exceptional results.
Partnerships Contractor
Hilton
10.2022 - 05.2023
Coordinated statistical data analysis and information flow for Co-Brand Acquisition and Loyalty team
Scheduled meetings, presentations and other assistance to meet coverage and service demands for executive leaders
Partnered with the Marketing and Data Analytics teams regarding data mapping and campaign sessions to understand, meet and exceed project goals
Supported efficient meetings by documenting discussions and distributing meeting notes
Head of Operations
Clirror
03.2022 - 10.2022
Monitored key audience, industry trends, competitors' activity
Developed and implemented recommendations for innovative engagement tactics, emerging partners and culture influencers
Created and launched long-term strategic campaigns to emphasize brand's presence in emerging markets
Facilitated strategy development and planned with cross-functional teams
Marketing Manager
The Juneteenth Foundation
01.2021 - 03.2022
Managed and enhanced workflow between staff, coordinated documents, and planned creative material distribution
Produced high impact segments and stories from diverse individuals of 'The Juneteenth Series'
Led creative team through various production and marketing strategies
Managed and produced content on all social media channels to reflect organization's values and culture
Collaborated with industry-leading and world class brands (e.g., Oprah Winfrey Network, The Obama Foundation, Live Nation, Forbes the Culture, and Discord), by overseeing projects from idea to execution
Marketing and Event Manager
The Living Room DC
05.2018 - 08.2019
Collaborated with diverse clients with expenses and budgets up to $2,500 to $50,000 to create successful, and high-volume, events using Triple Seat
Provided all social media and content support to promote events, and launch email campaigns
Assisted in selecting and booking caterers in accordance with budgets
Orchestrated and implemented re-branding of Marketing Department to improve sales and maximize efficacy
Education
Bachelor of Science - International Relations
Virginia Commonwealth University
Richmond, VA
12.2015
Skills
Expert in Microsoft Word, Excel, PowerPoint, Outlook, and Google Workspace applications
Strong organizational skills with a focus on precision
Proficient in planning and executing marketing campaigns across email, social media, and client projects
Skilled in email marketing platforms like Feathr, MailChimp, Emma, and retargeting ads
Adept at coordinating campaigns, engaging stakeholders, and creating impactful marketing collateral
Capable of managing multiple projects simultaneously while adhering to deadlines
Head of Department, Programme and Activities at University of Malaya Mathematical AssociationHead of Department, Programme and Activities at University of Malaya Mathematical Association
Part time Teacher, invigilator at Hong Kong Mathematical Olympiad AssociationPart time Teacher, invigilator at Hong Kong Mathematical Olympiad Association