Grace O'Grady

Client Management & Strategy

• Independently manage 3-4 client contracts and collectively oversee 10-16 clients from inception to completion, ensuring seamless campaign delivery and client satisfaction
• Lead full client engagement cycle including initial proposal calls, weekly check-ins, strategy sessions, and closing calls to drive retention and account growth
• Develop and execute comprehensive, customized PR and marketing strategies that differentiate authors and establish distinctive personal brands in competitive markets
• Collaborate directly with clients and multiple publishing houses to coordinate campaign timelines, deliverables, and ensure smooth execution of book launches and promotional initiatives

Media Relations & Publicity

• Build and maintain strategic media relationships through active in-person networking across New York's media landscape, expanding contact database and securing exclusive opportunities
• Create compelling, customized media pitches tailored to journalist beats and outlet audiences to maximize placement potential
• Research and develop targeted media lists across print, digital, broadcast, and podcast outlets aligned with client positioning and campaign objectives
• Manage all interview logistics including asset collection, prep materials, and post-interview follow-up to ensure seamless media experiences

Digital Marketing & Content Creation

• Design and deploy digital advertisements to drive awareness, engagement, and conversions for client book launches and brand initiatives
• Develop social media marketing strategies to grow audience engagement and establish thought leadership
• Create visually compelling social media content using Canva and InShot, including graphics, video content, and carousel posts optimized for each platform

• Analyzed software requirements and collaborated with teams to identify solutions.
• Assisted in debugging and troubleshooting software applications for improved functionality.
• Supported testing processes to ensure quality assurance and adherence to specifications.
• Engaged in code reviews, providing constructive feedback to enhance code quality.