Grace Pham
Phoenix,AZ
Summary
Versatile Social Media Manager possessing well-coordinated and data-driven methodologies focused on prospecting solid leads, developing strategies, and increasing ROI. Knowledgeable about multiple social platforms and optimizing SEO. Excellent communicator and planner committed to building long-lasting and productive relationships.
Overview
4
4
years of professional experience
1
1
Certification
Work History
INTERN Digital Marketer, Manger, Receptionist
Biltmore Nail Bar
Biltmore, AZ
08.2024 - 12.2024
- Developed and oversaw digital marketing initiatives on Google, Facebook Ads, Instagram, and Yelp.
- Boosted lead generation via innovative online campaigns
- Utilized influencer relationships to increase market exposure in Arizona through sponsorship deals
- Developed and implemented digital marketing strategies to increase website traffic, engagement, and conversions.
- Created and managed online campaigns across multiple platforms including Google AdWords, Facebook Ads, and LinkedIn Ads.
- Monitored analytics to optimize campaigns based on performance metrics such as cost per click, click-through rate and cost per acquisition.
- Oversaw our salon's finances, made sure out POS system had the right figures, scheduled appointments, greeted clients, and inquired about the services they were interested in.
INTERN Marketing
The Bridge to Hope
Phoenix
05.2024 - 09.2024
- Created and executed social media strategies to increase customer engagement.
- Provided support in implementing digital marketing strategies across multiple channels.
- Conducted customer surveys to gather feedback about products and services.
- Developed strategic plans for launching new products or services into the market.
- Researched competitors' marketing strategies and tactics.
INTERN Brand Ambassador
Clean Juice
Anthem
01.2024 - 03.2024
- Assisted with event planning, support and execution of virtual and in-person engagements.
- Determined consumer needs to provide products and services appealing to larger market.
- Set specific goals for projects to measure progress and evaluate end results.
- Worked closely with human resources to support employee management and organizational planning.
Nail Technician
Tribe Hair Studio
Anthem, AZ
01.2021 - 01.2024
- Provided manicures, pedicures and nail treatments to clients.
- Demonstrated knowledge of all products and services offered in the salon.
- Educated clients on proper nail care techniques.
- Conducted consultations with clients to determine their needs and preferences.
- Performed filing, buffing, polishing, trimming, cuticle removal and application of artificial nails as requested by customers.
- Developed creative designs on nails using a variety of colors and materials.
- Advised customers on the best type of treatment for their particular nail condition or desired look.
- Provided excellent customer service through friendly interactions with clients.
- Met with clients to discuss needs, service preferences and special requests.
INTERN Customer Service
Anthem Country Club
Anthem
09.2023 - 12.2023
- Resolved customer complaints promptly and efficiently.
- Assisted customers with product selection, ordering, billing, returns, exchanges and technical support.
- Identified opportunities for upselling additional products or services based on customer needs.
- Maintained detailed records of customer interactions, transactions and comments for future reference.
Host and Server
Varsity Tavern
Tempe, AZ
05.2023 - 12.2023
- Maintained knowledge of current menu items, garnishes, ingredients and preparation methods.
- Ensured that each guest was served courteously, quickly, and efficiently.
- Accurately recorded orders on cash register and point-of-sale system.
- Collaborated with other restaurant staff members to ensure efficient operations within the restaurant environment.
- Handled money transactions accurately while following company procedures for handling cash payments.
- Greeted customers, answered questions and recommended specials to increase profits.
- Communicated with hosts, bussers and kitchen staff to prepare for and serve customers.
- Addressed complaints to kitchen staff and served replacement items.
Host and Server
Casa Amigos
Scottsdale, AZ
11.2022 - 08.2023
- Took reservations over phone and in person.
- Provided customers with accurate wait times and monitored waiting list.
- Assisted servers in seating guests by escorting them to their tables.
- Maintained cleanliness of lobby area, including wiping down tables and chairs.
- Stayed informed about daily specials, new menu items, promotions.
- Greeted customers, answered questions and recommended specials to increase profits.
- Trained new employees on restaurant procedures and plating techniques.
- Maintained polite and professional demeanor to patrons to encourage inquiries and order placements.
INTERN Email Marketing
Sola Salons Studios
Phoenix
01.2023 - 03.2023
- Worked closely with design teams to develop creative concepts for emails that meet branding objectives.
- Monitored key performance metrics such as open rate, click-through rate, bounce rate, unsubscribe rate.
- Provided support on social media platforms to promote brand awareness through email campaigns.
- Maintained database of contacts including opt-ins and opt-outs from emails list.
Email Marketing Specialist and Website Developer
Grand Nails
Anthem, Arizona
01.2022 - 12.2022
- Developed and implemented email marketing campaigns to increase customer engagement.
- Monitored key performance metrics such as open rate, click-through rate, bounce rate, unsubscribe rate.
- Analyzed customer data to create segmentation strategies for targeted emails.
- Developed web page templates based on user interface designs.
- Collaborated with graphic designers to create a visually appealing design for the website.
- Analyzed user feedback to make improvements in the overall design of the website.
- Managed hosting services and domain names for client websites.
Cook and Server
Papa Murphy's
Anthem, AZ
01.2021 - 12.2021
- Prepared meals according to recipes and menus, adjusted ingredients and cooking times accordingly.
- Adhered to food safety standards when storing and preparing foods.
- Cleaned kitchen equipment, surfaces, utensils and dishes.
- Monitored stock levels of food items and ordered more when necessary.
- Maintained a clean working environment by sweeping, mopping floors, washing surfaces and emptying trash cans.
- Planned menus based on customer preferences, nutritional value and budget constraints.
- Assisted in developing new recipes or modifying existing ones for better taste or efficiency.
Education
Bachelor of Science - Marketing And Advertising
Grand Canyon University
Phoenix, AZ12-2024
Skills
- Audience Engagement
- Market Analysis
- Product Promotion
- Email Marketing
- Keyword analysis
- Content Marketing
- Social media activities
- Networking expertise
- Social Media Management
- Campaign Development
- Client Relationship Management
- Customer service and serving
- Guest Engagement
- Effective communication
- Time mangement Skills
- Problem solving skills
- Collaboration
- Critical and innovative thinking
Languages
Vietnamese
Professional
Certification
- Cosmetology License
- Google Analytics Qualification Certificate
Timeline
INTERN Digital Marketer, Manger, Receptionist
Biltmore Nail Bar
08.2024 - 12.2024
INTERN Marketing
The Bridge to Hope
05.2024 - 09.2024
INTERN Brand Ambassador
Clean Juice
01.2024 - 03.2024
INTERN Customer Service
Anthem Country Club
09.2023 - 12.2023
Host and Server
Varsity Tavern
05.2023 - 12.2023
INTERN Email Marketing
Sola Salons Studios
01.2023 - 03.2023
Host and Server
Casa Amigos
11.2022 - 08.2023
Email Marketing Specialist and Website Developer
Grand Nails
01.2022 - 12.2022
Nail Technician
Tribe Hair Studio
01.2021 - 01.2024
Cook and Server
Papa Murphy's
01.2021 - 12.2021
Bachelor of Science - Marketing And Advertising
Grand Canyon University
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