Grace Rogers
Summary
Smart decision-maker with exceptional background in marketing analytics. Experience with variety of clients across industries, helping craft customized solutions to meet unique needs. A keen eye for detail and expertise in interpreting complex data sets to understand the big picture and form actionable insights.
Overview
4
4
years of professional experience
Work History
MANAGING CONSULTANT, ANALYTICS
Ketchum
01.2023 - Current
- Enhanced client satisfaction by providing tailored strategies and solutions for their specific needs.
- Drove revenue growth by identifying new business opportunities and expanding existing client engagements.
- Mentored junior consultants, fostering professional growth and development through continuous learning.
- Grew the agency's digital analytics offerings by leading a team of specialized analysts across SEO, web analytics, paid and more.
ASSOCIATE MANAGING CONSULTANT, ANALYTICS
Ketchum
01.2022 - 01.2023
- Managed client projects across multiple methodologies, i.e., digital, traditional, quantitative, qualitative, influencer, measurement, etc.
- Led cross-functional teams, ensuring seamless collaboration among members for optimal results.
- Delivered impactful presentations to C-level executives, showcasing the value of proposed strategies and recommendations.
- Leveraged data-driven insights to inform decision-making processes and drive desired outcomes for clients.
MANAGER, DECISION SCIENCES, ANALYTICS & INSIGHTS
Starcom
01.2021 - 01.2022
- Led the analytics team in charge of paid digital measurement, analyzing business performance to identify areas of success and improvement.
- Increased team productivity by implementing streamlined processes and effective communication strategies.
- Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
SENIOR CONSULTANT, ANALYTICS
Ketchum
01.2020 - 01.2021
- Worked with a multitude of research tools like Cision, Mintel, Talkwalker, Brandwatch, Factiva, YouGov, Quid, Google Analytics, StatSocial, Tagger, MuckRack, etc.
- Delivered high-quality solutions for clients through comprehensive research and analysis of industry trends.
- Counseled relationships with vendor partners, account teams, and clients.
- Conducted thorough market analyses, identifying growth opportunities and informing strategic decision-making for clients.
Education
Bachelor of Science - Public Relations, Advertising, And Applied Communication
Michigan State University
Skills
- Primary Research
- Digital Research
- Storytelling and Strategy
- Data Analytics
- Client Management
- Market Research
- Project Management
- Team Leadership
Websites
Recognition
2020 - 2021, DIVERSITY, EQUITY, AND INCLUSION LEADER, Chicago Marketplace, Ketchum
Timeline
MANAGING CONSULTANT, ANALYTICS
Ketchum
01.2023 - Current
ASSOCIATE MANAGING CONSULTANT, ANALYTICS
Ketchum
01.2022 - 01.2023
MANAGER, DECISION SCIENCES, ANALYTICS & INSIGHTS
Starcom
01.2021 - 01.2022
SENIOR CONSULTANT, ANALYTICS
Ketchum
01.2020 - 01.2021
Bachelor of Science - Public Relations, Advertising, And Applied Communication
Michigan State University
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