Summary
Overview
Work History
Education
Skills
Timeline
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Grace Ryan

Houston

Summary

Marketing professional with experience in hospitality, Food & Beverage, and lifestyle, skilled at creating engaging brand experiences and driving growth through digital platforms and tailored campaigns. Known for blending local storytelling with data insights to boost engagement and performance. Strong background in leading teams, managing vendors, and executing market rollouts that build lasting brand impact.

Overview

6
6
years of professional experience

Work History

Digital Marketing & Communications Manager

Four Seasons Hotel Houston
Houston
07.2021 - Current
  • Lead social media and digital marketing campaigns across hospitality, F&B, and lifestyle outlets.
  • Manage 10+ on-site activations annually with global brand collaborations to drive press and guest engagement.
  • Oversee influencer and media relations, hosting 50+ visits each year to boost visibility and reach.
  • Direct workflows across SEO, PPC, email, and content production with external partners and agencies.
  • Produce branded assets and creative content, including stylized shoots for digital campaigns and global web use.
  • Optimize paid media and targeted email campaigns, achieving 42–54% open rates, and improved conversion efficiency.
  • Drove 20x organic social growth through content strategy and audience segmentation.
  • Supported the launch and branding of a hotel bar named on North America’s 50 Best Bars list.

Advertising Intern

Next Level Media
Baton Rouge
05.2020 - 08.2021
  • Created a structured evaluation system to streamline vendor selection and ad-buying decisions.
  • Compiled and translated media ratings into actionable insights to support campaign planning.

Marketing Coordinator

Ingle Eats
Baton Rouge
03.2020 - 07.2021
  • Created responsive web assets and email campaigns in Squarespace to strengthen brand presence.
  • Monitored campaign performance with dashboards, using insights to adjust messaging and run A/B testing.
  • Maintained consistent brand voice and visuals across all digital channels.
  • Produced visual and written content to support regional sales efforts.
  • Boosted engagement by 50%+ and helped drive a 20% increase in initial sales through digital updates.

Marketing Intern

Stirling Properties
New Orleans
05.2019 - 08.2019
  • Systematized marketing archives, enabling rapid access to development records, and leasing collateral.
  • Analyzed regional demographics and traffic data to create reports for property proposals.
  • Partnered with leasing teams to align digital assets with tenant acquisition goals.
  • Organized marketing archives to streamline access to records and leasing materials.
  • Completed all assigned listing design projects within two weeks of starting the program.

Education

Bachelor of Science - Marketing

Louisiana State University, E.J. Ourso College of Business
Baton Rouge, LA
01.2021

Skills

  • Brand Strategy Development
  • Cross-Functional Collaboration
  • Team Leadership & Alignment
  • Project Lifecycle Management
  • Experiential Campaign Execution
  • Influencer Partnership Management
  • Community Engagement Programs
  • Integrated Marketing Communications
  • Content Creation Strategy
  • Event Planning Logistics
  • Paid Media Strategy
  • Digital Channel Optimization
  • Adobe Creative Suite
  • Google Analytics
  • Graphic Design
  • Microsoft Office
  • Salesforce Marketing Cloud

Timeline

Digital Marketing & Communications Manager

Four Seasons Hotel Houston
07.2021 - Current

Advertising Intern

Next Level Media
05.2020 - 08.2021

Marketing Coordinator

Ingle Eats
03.2020 - 07.2021

Marketing Intern

Stirling Properties
05.2019 - 08.2019

Bachelor of Science - Marketing

Louisiana State University, E.J. Ourso College of Business

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