Summary
Overview
Work History
Education
Skills
Timeline
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Grace Sorensen

Dallas ,TX

Summary

C-level Marketing and Business Development Executive with over 10 years of accomplishment in Home Improvement. Grows businesses by implementing cultural change, innovating brand strategies, and exercising sales leadership to unlock growth opportunities. Develops go-to-market strategies by focusing on customer buying processes. Skilled in identifying key business drivers while aligning objectives with consumer demands.

Overview

10
10
years of professional experience

Work History

Chief Marketing Officer

DaBella
03.2020 - 05.2023
  • Boosted lead generation with implementation of targeted digital marketing campaigns.
  • Enhanced customer engagement, creating compelling content across multiple platforms.
  • Improved company reputation through effective public relations initiatives.
  • Managed a team of IT professionals, providing mentorship and guidance to boost productivity and ensure project success.
  • Spearheaded the development and implementation of innovative software solutions, resulting in increased operational efficiency.
  • Improved customer satisfaction by building a dynamic customer service team and launching NPS throughout the company.
  • Built a culture of excellence within the team by setting high expectations and training leadership and teamwork.

Consultant

Self Employed
02.2017 - 06.2020
  • Improved client satisfaction by effectively managing multiple projects and consistently meeting deadlines.
  • Identified areas of improvement in financial reporting processes, resulting in increased efficiency and accuracy.
  • Boosted overall call center efficiency through active participation in quality assurance initiatives and process improvements.
  • Generated revenue growth by identifying upselling opportunities within existing client base.
  • Implemented creative marketing strategies that led to increased brand visibility and awareness among target customers.

Director of Marketing

DaBella
03.2013 - 01.2017
  • Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
  • Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
  • Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
  • Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
  • Managed high call volume, maintaining a professional demeanor and ensuring accurate information was relayed to customers.
  • Recruited hired, and trained a diverse team of canvassers to effectively communicate campaign messages to target populations.

Education

High School Diploma -

Soaring Heights Academy
Woodland
2011

Skills

  • Digital Marketing
  • Vendor Management
  • Strategic Planning
  • Team Leadership
  • Marketing Analytics
  • CRM Management
  • Market Research
  • Lead Generation

Timeline

Chief Marketing Officer

DaBella
03.2020 - 05.2023

Consultant

Self Employed
02.2017 - 06.2020

Director of Marketing

DaBella
03.2013 - 01.2017

High School Diploma -

Soaring Heights Academy

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Grace Sorensen