elizabeth mally

• Review 10+ infographics to produce 10 high-quality articles weekly with word count ranging between 150 and 700 across various industries including healthcare, finance, and technology for a total of 15+ clients.
• Communicate effectively with teams to ensure project requirements are met and deliverables are submitted within budget.
• Conduct SEO keyword research and implement SEO best practices, optimizing 2+ articles for search engines
• Utilize feedback from clients and colleagues to improve content quality.
• Presents clients with unique copy options based on overall marketing objectives.

● Collaborated with the design team on Teamwork to create and publish ad creatives, newsletters, emails, landing pages, and social media content that appealed to the target audience, increasing web traffic by ~80%, lead generation by ~20%, and sales by ~30% for 20+ client accounts within 6 months.
● Planned, executed, and monitored social media marketing campaigns (including market research, positioning, content creation, posting schedules, community engagement, and performance measurement) on LinkedIn, Twitter, Facebook, Instagram, and TikTok; resulted in an avg. of 60% increase in engagement.
● Ran, A/B tested, and optimized paid social ad campaigns in ads manager (Google, Meta, TikTok, and LinkedIn), leading to ~10X ROAS for 20% of client accounts.
● Drafted and edited monthly email newsletters for 3+ clients; boosted open and click-through rate by ~15%.
● Initiated SEO keyword research and tracking using Google Keyword Planner; implemented keywords into ad copy for 5+ clients, helping to increase conversions by an avg. of 15%.
● Tracked all Facebook, Instagram, Twitter, TikTok, and LinkedIn metrics through Zoho/Google Analytics daily, refining social content strategies based on insights to improve campaign effectiveness and optimize conversions.
● Established and sustained excellent client relationships with an 80%+ retention rate through weekly communication, strategic recommendations, and consistent delivery of results.

• Prepared semester-long social media content calendars, 2 case studies, and 30 sample posts for social media channels (including 2 infographics and 6 designs created on Canva) to help boost conversion rates.
• Investigated potential partnerships and performed outreach by drafting emails to influencers and businesses, increasing strategic partnerships by 20%.
• Organized a detailed presentation of suggested marketing plan and recommendations for client each semester.
• Implemented new strategies to improve click-through rates and conversion.

• Reviewed at least 30 submissions in detail and critiqued chosen works for fall and spring issues.
• Published at least 8 works each semester in physical and online versions of magazine.
• Curated at least 15 individual pieces for each publication and distributed over 100 copies on campus.
• Implemented creative content marketing strategies to increase reach and engagements.
• Published flyers and appealing posts on website, Facebook, and Instagram to encourage submissions and increase reach.
• Drove accuracy of content through careful proofreading and fact-checking.
• Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.

• Discussed, scored, and critiqued 15 short stories weekly in multiple genres to help encourage and educate authors
• Developed, presented, and managed a Writer’s Games Event engaging over 100 participants and led group discussions about qualifications of submissions
• Wrote a blog post about an educational topic and collaborated with a group of four to create four engaging social media posts promoting an anthology of short stories from the Writer’s Games and decide on a posting schedule
• Engaged in Slack discussions about submission disqualifications for Writer’s Games Events each week

• Conceived new and creative content that connects with the campus body through short videos and satire
• Devised new social media marketing strategies to reach larger audience and increase impressions
• Researched trending social media techniques and professionally communicated implementation plan for the website and Facebook page