Grace Urwin
Winter Park,FL
Summary
Strategic business development and marketing leader with proven success in driving revenue growth, brand visibility, and partnerships across diverse industries. Successfully led cross-functional initiatives, building executive-level relationships, and delivering measurable results. Passionate about community engagement, leadership development, mentorship, and scalable growth strategies.
Overview
9
9
years of professional experience
Work History
Director of Business Development & Marketing
Chatter Buzz Media
Orlando, Florida
09.2024 - Current
- Generated $7M+ in closed new business across a four-year period
- Designed and executed annual sales and marketing strategy, exceeding $1M revenue target by Q3
- Achieved a 70% average close rate over a sustained four-year span
- Created 350+ customized, integrated marketing proposals throughout a four-year period, directly supporting revenue growth across diverse industries and client segments
- Directed cross-functional sales and marketing departments to successfully achieve KPIs and annual revenue targets
- Supported sustained business development growth over four years, contributing to Chatter Buzz Media receiving the Orlando Business Journal Fast 50 Award.
- Served as escalation lead for enterprise clients, resolving high-priority issues and protecting long-term relationships
Business Development Manager
Chatter Buzz Media
Orlando, Florida
09.2022 - 09.2024
- Led business development initiatives that brought in 120+ new clients over two years, driving a 40% expansion of the agency team to support increased demand
- Built and scaled the agency’s sales infrastructure and operations, including end-to-end sales processes, proposal frameworks, RFP documentation, agreement templates, and kickoff materials
- Developed and implemented all sales training and onboarding materials for 7 business development team members
- Partnered with executive leadership on revenue forecasting and strategic growth initiatives
- Acquired 6 enterprise-level accounts through government and enterprise RFP submissions
Business Development Representative
Chatter Buzz Media
Orlando, Florida
09.2021 - 09.2022
- Achieved an annual close rate of 60% generating $500K+ in revenue
- Qualified and closed new business opportunities across multiple industries by developing custom digital marketing strategies, performance analyses, and revenue-aligned budget recommendations
- Led new client onboarding process, including agreement creation, internal kickoffs, first-quarter project scoping, and client-facing kickoff meetings
- Managed a portfolio of priority high-value client accounts, driving retention and account expansion
Executive Assistant & Sales Development Representative
Chatter Buzz Media
Orlando, Florida
09.2020 - 09.2021
- Supported the CEO and Agency Director gaining firsthand exposure to business operations, revenue drivers, and client strategy
- Coordinated executive scheduling, meeting logistics, and follow-ups to support revenue operations
- Qualified inbound leads and managed top-of-funnel activity through outreach, research, appointment setting, and qualification
- Led HubSpot CRM operations, including lead management, pipeline organization, and creation of automated sales workflows and sequences
- Developed executive-level proposals and sales presentations used directly by the CEO in prospect meetings and pitches.
- Prepared, issued, and managed client agreements to ensure timely deal execution and onboarding
- Managed office operations and served as the primary customer service point of contact
Corporate Public Relations Intern
Marriott Vacations Worldwide
Orlando, Florida
05.2019 - 08.2019
- Crafted press releases to promote, build, and manage a favorable brand image
- Communicated with international teams to update resort fact sheets for over 110 resorts worldwide
- Managed an Instagram influencer campaign to support customer acquisition and retention
- Conducted research on international markets to tailor promotional messaging
- Curated and distributed marketing content across social media platforms
Sales Associate
Nordstrom
Beachwood, Ohio
02.2017 - 01.2019
- Built strong customer relationships by creating personalized shopping experiences
- Collaborated with team members to meet department sales objectives and customer satisfaction goals
- Managed and grew customer relationships using CRM software (Personal Book)
- Planned and executed sales strategies to achieve individual performance goals
Education
Bachelor of Business Administration - Marketing
Cleveland State University
Cleveland, Ohio12.2019
Associates of Arts and Science -
Lakeland Community College
Kirtland, Ohio05.2016
Skills
- Revenue strategy development
- Leadership in sales and marketing
- Sales enablement strategies
- RFP strategy and development
- Executive relationship management
- Data-driven decision making
- Partnership development
- CRM software proficiency
- Relationship building and management
- Training and mentoring
Leadership Development
- Young Executive Board, Citrus Club — Board Member (2024 – Present)
- American Marketing Association of Orlando — President (2023)
- American Marketing Association of Orlando — President-Elect (2022)
- American Marketing Association of Orlando — Secretary (2021)
- ATHENA NextGen Women’s Leadership Program — Class of 2021
- Creator & Host, After Hours Buzz Podcast
Timeline
Director of Business Development & Marketing
Chatter Buzz Media
09.2024 - Current
Business Development Manager
Chatter Buzz Media
09.2022 - 09.2024
Business Development Representative
Chatter Buzz Media
09.2021 - 09.2022
Executive Assistant & Sales Development Representative
Chatter Buzz Media
09.2020 - 09.2021
Corporate Public Relations Intern
Marriott Vacations Worldwide
05.2019 - 08.2019
Sales Associate
Nordstrom
02.2017 - 01.2019
Bachelor of Business Administration - Marketing
Cleveland State University
Associates of Arts and Science -
Lakeland Community College