Summary
Overview
Work History
Education
Skills
Work Availability
Certification
Accomplishments
Software
Languages
Interests
Websites
Timeline
Hi, I’m

Grace Whalen

Marketing, Social Media Management, and Sales Professional
Fort Stewart,GA
Grace Whalen

Summary

Experienced Marketing Executive with a strong background in social media and brand marketing. Demonstrated success in B2B marketing and closely managing marketing projects to achieve profitable outcomes for clients. Skilled in strategizing company growth and staying abreast of new business technologies and markets. Adept leader and project manager. Committed Sales Manager focused on motivating others and leveraging extensive knowledge to penetrate new territories and promote product lines. Highly effective mentor dedicated to assessing individual and group performance to drive improvements and set goals. Determined individual with a proven track record in establishing and nurturing lucrative partnerships.

Overview

7
years of professional experience
15

Brand Managment Courses taken

20

Marketing/Communication Courses taken

10

Design Courses Taken

10

Business Development Courses taken

16

Marketing Strategy Courses taken

Work History

PXPOHIO

Head of Marketing and Brand Content/ Social Media
08.2023 - Current

Job overview

  • Led efforts in driving revenue growth and enhancing brand visibility through the development and execution of impactful marketing campaigns. Collaborated with sales teams to design integrated promotional strategies, contributing to significant revenue growth. Managed content creation, scheduling, and platform oversight for Facebook, Instagram, LinkedIn, and TikTok, leading to increased customer engagement and audience growth.
  • Conducted comprehensive market research to identify emerging trends and capitalize on new business opportunities, ensuring alignment with competitive strategies. Coordinated the Marketing Director’s appointments and meetings, managing 10 active projects to ensure timely delivery. Led the interview process for social media internship positions, evaluating candidates' skills and ensuring alignment with organizational needs.

PXPOHIO

Sales Manager
03.2024 - Current

Job overview

  • Contributed to overall sales success by engaging with clients, identifying needs, and providing tailored solutions aligned with business objectives. Built and nurtured strong client relationships to foster repeat business and long-term partnerships. Collaborated with sales team to meet and exceed sales targets, ensuring consistent revenue growth. Demonstrated deep understanding of company products and services, effectively communicating value to potential clients. Managed leads and prospects through sales pipeline, ensuring timely follow-up and successful conversions.

La Petite Academy

Childcare Provider
06.2022 - 08.2023

Job overview

  • Developed strong relationships with families, providing regular updates on child progress and establishing trust.

Goddard School Worthington

Childcare Provider
11.2020 - 06.2022

Job overview

  • Worked closely with fellow staff members in developing and implementing educational and recreational activities.
  • Maintained group discipline through positive reinforcement, behavior modeling and collaboration with parents.

Abercrombie & Fitch

Brand Representative
12.2018 - 08.2019

Job overview

  • Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
  • Designed, filled, and arranged eye-catching product floorsets to increase sales.

Justice For Girls

Style Advisor
12.2017 - 04.2018

Job overview

  • Led entire client shopping experience, putting together ensembles, and providing styling tips that were personalized.
  • Worked closely with vendors to secure garments, accessories and props for styling projects.

Education

Ohio State University
Columbus, OH

Bachelor of Arts from Marketing
12.2023

University Overview

  • Extracurricular Activities: club
  • Ohio Scholarship Recipient
  • Buckeye Scholarship Recipient

John Carroll University
Cleveland, OH

Some College (No Degree) from Communications Arts And Sciences, Marketing, Digital Media

University Overview

  • Awarded John Carroll Scholarship
  • 3.8 GPA
  • Dean's List

Saint Francis DeSales
Columbus, OH

High School Diploma
05.2019

University Overview

  • Received Leroy Griffin Scholarship
  • Completed professional development in Video Productions
  • Member of Video Productions
  • Honor Roll 4 years

Skills

  • Digital/Email Marketing
  • Scheduling
  • Graphic Design/ Branding
  • Social Media Management
  • Marketing knowledge
  • Sales Strategies
  • Business Administration/Development
  • Campaign Development
  • Video Production/Multimedia Editing
  • CRM management
  • Advertising campaigns
  • Customer Relationship building/management

Creative direction

Marketing analytics

Media planning

Branding

Sales strategies

Graphic design

Social media engagement

Social media

Account management

E-mail and direct mail marketing campaigns

ROI analysis

Advertising

App marketing

Innovative

Trade shows

Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification

  • Google Analytics – Proficient in data analysis, web traffic tracking, audience segmentation, and performance measurement for data-driven marketing strategies.
  • Google Ads – Experienced in designing, managing, and optimizing paid search campaigns to maximize ROI and improve digital advertising effectiveness.
  • HubSpot Inbound Marketing – Skilled in inbound marketing tactics, including content creation, SEO, social media management, email marketing, and lead nurturing to drive business growth.
  • Facebook/Instagram Marketing (Meta Business Suite) – Competent in creating and managing ad campaigns, tracking performance, and targeting audiences on Meta’s advertising platforms.
  • LinkedIn Marketing – Expertise in leveraging LinkedIn’s advertising tools for lead generation, brand awareness, and campaign optimization in B2B and professional marketing environments.
  • Content Creation – Skilled in developing engaging content across various platforms, including blogs, social media, videos, and promotional materials, ensuring brand consistency and audience engagement.

Accomplishments

  • Brand Awareness Expansion – Spearheaded and executed targeted marketing campaigns, significantly enhancing brand visibility and expanding audience reach.
  • Revenue Growth – Collaborated with sales teams to design and implement promotional strategies, achieving consistent revenue growth and exceeding sales targets.
  • Social Media Strategy & Engagement – Managed and developed content across multiple social media platforms (Facebook, Instagram, LinkedIn, TikTok), driving a notable increase in audience engagement and follower growth.
  • Market Insights & Trend Identification – Conducted in-depth market research to identify emerging trends and capitalize on new business opportunities, positioning the company ahead of competitors.
  • Client Relationship Management – Cultivated and maintained strong client relationships, resulting in repeat business, long-term partnerships, and elevated customer satisfaction.
  • Sales Pipeline Optimization – Streamlined lead management through the sales pipeline, ensuring timely follow-up and successful conversion of prospects into clients.
  • Cross-Department Collaboration – Worked closely with cross-functional teams to align promotional campaigns with sales strategies, contributing to overall revenue and brand growth.
  • Internship Program Leadership – Led the interview and selection process for social media internships, ensuring candidates’ alignment with company objectives and team needs.
  • Project Coordination – Efficiently coordinated multiple marketing projects, supporting the Marketing Director and ensuring timely delivery of all initiatives.

Software

Meta Business Suite (Facebook & Instagram Ads Management)

LinkedIn Campaign Manager

Google Ads (Campaign Creation & Optimization)

HubSpot (Inbound Marketing & CRM)

Canva (Graphic Design & Social Media Content)

Adobe Creative Suite

Microsoft Office Suite

Pipedrive

ZoomInfo (Engage)

Pace

Handshake

Zoom

Languages

Spanish
Limited Working
Italian
Limited Working

Interests

Photography & Video Production

Blogging & Creative Writing

Networking & Community Engagement

Website Design & User Experience (UX)

Travel & Cultural Exploration

Fitness & Wellness

Timeline

Sales Manager

PXPOHIO
03.2024 - Current

Head of Marketing and Brand Content/ Social Media

PXPOHIO
08.2023 - Current

Childcare Provider

La Petite Academy
06.2022 - 08.2023

Childcare Provider

Goddard School Worthington
11.2020 - 06.2022

Brand Representative

Abercrombie & Fitch
12.2018 - 08.2019

Style Advisor

Justice For Girls
12.2017 - 04.2018

Ohio State University

Bachelor of Arts from Marketing

John Carroll University

Some College (No Degree) from Communications Arts And Sciences, Marketing, Digital Media

Saint Francis DeSales

High School Diploma
Grace WhalenMarketing, Social Media Management, and Sales Professional