Grace Whalen

Experienced Marketing Executive with a strong background in social media and brand marketing. Demonstrated success in B2B marketing and closely managing marketing projects to achieve profitable outcomes for clients. Skilled in strategizing company growth and staying abreast of new business technologies and markets. Adept leader and project manager. Committed Sales Manager focused on motivating others and leveraging extensive knowledge to penetrate new territories and promote product lines. Highly effective mentor dedicated to assessing individual and group performance to drive improvements and set goals. Determined individual with a proven track record in establishing and nurturing lucrative partnerships.

• Google Analytics – Proficient in data analysis, web traffic tracking, audience segmentation, and performance measurement for data-driven marketing strategies.
• Google Ads – Experienced in designing, managing, and optimizing paid search campaigns to maximize ROI and improve digital advertising effectiveness.
• HubSpot Inbound Marketing – Skilled in inbound marketing tactics, including content creation, SEO, social media management, email marketing, and lead nurturing to drive business growth.
• Facebook/Instagram Marketing (Meta Business Suite) – Competent in creating and managing ad campaigns, tracking performance, and targeting audiences on Meta’s advertising platforms.
• LinkedIn Marketing – Expertise in leveraging LinkedIn’s advertising tools for lead generation, brand awareness, and campaign optimization in B2B and professional marketing environments.
• Content Creation – Skilled in developing engaging content across various platforms, including blogs, social media, videos, and promotional materials, ensuring brand consistency and audience engagement.

• Brand Awareness Expansion – Spearheaded and executed targeted marketing campaigns, significantly enhancing brand visibility and expanding audience reach.
• Revenue Growth – Collaborated with sales teams to design and implement promotional strategies, achieving consistent revenue growth and exceeding sales targets.
• Social Media Strategy & Engagement – Managed and developed content across multiple social media platforms (Facebook, Instagram, LinkedIn, TikTok), driving a notable increase in audience engagement and follower growth.
• Market Insights & Trend Identification – Conducted in-depth market research to identify emerging trends and capitalize on new business opportunities, positioning the company ahead of competitors.
• Client Relationship Management – Cultivated and maintained strong client relationships, resulting in repeat business, long-term partnerships, and elevated customer satisfaction.
• Sales Pipeline Optimization – Streamlined lead management through the sales pipeline, ensuring timely follow-up and successful conversion of prospects into clients.
• Cross-Department Collaboration – Worked closely with cross-functional teams to align promotional campaigns with sales strategies, contributing to overall revenue and brand growth.
• Internship Program Leadership – Led the interview and selection process for social media internships, ensuring candidates’ alignment with company objectives and team needs.
• Project Coordination – Efficiently coordinated multiple marketing projects, supporting the Marketing Director and ensuring timely delivery of all initiatives.