Grace Wilson
Detroit,MI
Summary
Dynamic and strategic advertising and marketing professional with a proven track record of leading integrated campaigns, managing high-profile client relationships, and collaborating cross-functionally to deliver exceptional results. Experienced in both traditional and digital media environments, possessing a deep understanding of campaign execution, content development, and cross-platform marketing strategies. Skilled at navigating fast-paced, high-pressure settings with meticulous attention to detail and delivering outstanding client service. Adept at leveraging data insights, creative storytelling, and strategic planning to elevate brand presence and drive engagement. Collaborative team player and proactive problem-solver, ready to contribute to senior-level initiatives and lead impactful projects with confidence and creativity.
Overview
6
6
years of professional experience
19
19
years of post-secondary education
Work History
Sales Associate
Paramount, CBS Broadcast
05.2023 - Current
- Manage and fulfill high-volume daily client requests with precision in collaboration with account executives and managers. Ensure seamless execution of post-sale advertising deliverables by maintaining effective communication across sales, traffic, and inventory teams. Track campaign performance and impression delivery, ensuring orders are fulfilled accurately and on schedule.
- Oversee $200M+ in advertising agreements across 20+ major corporate accounts, including marquee events such as March Madness and Super Bowl LVII.
- Track campaign performance and impression delivery, ensuring orders are fulfilled accurately and on schedule, leveraging Nielsen ratings for effective campaign optimization.
Digital Marketing Coordinator
Paramount Pictures
06.2022 - 09.2022
- Oversaw a broad range of digital assets to elevate brand visibility and engagement for multiple film releases. Supported the development of creative content such as banner ads and social media visuals to support film promotions. Worked cross-functionally with internal teams and external partners to deliver integrated campaigns across Paid, Google, and display platforms.
- Launched breakthrough digital campaigns, including a trailer release that achieved 20M+ views and trended #1 within 48 hours.
- Led branded content activations in partnership with major platforms like Twitter, driving high-impact marketing reach.
Marketing Coordinator
Jameson Sotheby's Int. Realty
10.2021 - 06.2022
- Coordinated digital advertising, email marketing, and social media campaigns to enhance customer engagement. Governed end-to-end marketing initiatives, including content creation, budgeting, and scheduling to improve key performance indicators. Engaged with third-party vendors to deliver customized branding solutions across multiple client portfolios.
- Drove increased brand awareness, sales, and client retention by crafting and executing tailored strategies for 70+ clients.
- Collaborated with internal teams to optimize marketing collateral and digital presence across platforms.
Marketing Manager
Kendall Design and Build
01.2020 - 01.2021
- Directed all social media operations, significantly expanding brand reach and recognition across Instagram, Facebook, and TikTok. Strengthened client partnerships and elevated media exposure through close collaboration with creative teams.
- Achieved a 50% increase in engagement through strategic content planning and audience targeting.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Education
Bachelor of Science - Advertising Management
Michigan State University
East Lansing, MI05-2020
No Degree -
John Cabot University
Rome, Italy 05.2001 -
Skills
Excel proficiency
Google analytics
Adobe creative suite
Outbound marketing
Pay-per-click advertising
Inbound marketing
Marketing automation
Digital marketing management
Social media tools
Customer service
Content creation
Customer engagement
Brand strategy
Graphic design
Email marketing campaigns
Social media marketing
Digital marketing
CORE PROFICIENCIES
Campaign Strategy | Client Relationship Management | Cross-Functional Collaboration | Content Development | Digital Advertising | Brand Positioning & Awareness | Sales Generation | Paid Media Strategy | Post-Sale Execution | Media & Public Relation | CRM Platforms | Social Media Management | Creative Thinking | SEO Optimization | Project Coordination | Problem Solving | Stakeholder Communication | Data-Driven Insights | Time Management
Timeline
Sales Associate
Paramount, CBS Broadcast
05.2023 - Current
Digital Marketing Coordinator
Paramount Pictures
06.2022 - 09.2022
Marketing Coordinator
Jameson Sotheby's Int. Realty
10.2021 - 06.2022
Marketing Manager
Kendall Design and Build
01.2020 - 01.2021
No Degree -
John Cabot University
05.2001 -
Bachelor of Science - Advertising Management
Michigan State University
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