Gracie Lee
Richmond,Virginia
Summary
Experienced marketing professional with a strong background in social media campaigns and community engagement. Expertise in creating engaging content and promotional materials that enhance brand visibility and customer relationships. Known for exceptional leadership and communication skills, contributing to successful marketing strategies and positive team dynamics. Proven ability to drive projects from conception through execution, delivering significant results in brand growth and engagement.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Intern
UK Athletics
Lexington, KY
08.2024 - Current
- Collaborated with cross-functional teams to coordinate promotional events, ensuring seamless execution and maximum attendance for all sports
- Assisted in the creation of marketing materials such as brochures, flyers, and presentations to support sales efforts
- Participated in brainstorming sessions to generate creative ideas for advertising campaigns that align with brand guidelines
- Assisted in the development and execution of marketing campaigns to promote brand awareness and drive customer engagement
Owner/Instructor
Amphitrite Swimming
Richmond, VA
01.2019 - Current
- Founded and managed a successful private swim instructor business, demonstrating strong entrepreneurship, customer service, and management skills
Social Media and Marketing Intern
Katerco Coffee
Midlothian, VA
05.2024 - 09.2024
- Assisted in the development and execution of social media marketing strategies to increase brand awareness and engagement across various platforms.
- Created and managed the social media content calendar, ensuring timely and consistent posting to maintain a vibrant online presence.
- Collaborated with cross-functional teams to coordinate marketing campaigns and promotions, aligning social media efforts with overall marketing objectives.
- Responded to comments, messages, and inquiries on social media platforms in a timely and professional manner, fostering positive online community engagement.
- Utilized social media advertising tools to create and optimize targeted ad campaigns, effectively reaching specific demographics.
- Generated and presented weekly and monthly social media performance reports, highlighting key metrics, and providing recommendations for improvement.
- Collaborated with the design team to create visually appealing and shareable content, enhancing the brand's online aesthetic and user experience.
- Assisted in the development and execution of social media deals and giveaways, driving user participation and increasing brand visibility.
- Engaged in community management, fostering relationships with online followers and influencers, and addressing any issues or concerns both positively and proactively.
- Managed and organized digital assets, including photos, videos, and graphics, to streamline the content creation process and maintain brand consistency.
- Researched and identified target audience preferences, trends, and behaviors.
- Monitored competitor activities on social media channels.
- Participated in brainstorming ideas with the team for creative content initiatives.
Senior Lifeguard
Swim Club Management Group
Richmond, VA
01.2019 - 12.2023
- Applied lifelong love of swimming and helping others as a Lifeguard at a rotating selection of pools across Richmond, VA
- Was responsible for mentoring new lifeguards, maintaining safety and cleanliness, and ensuring team coverage of pools
Hostess
Outback Steak House
Richmond, VA
01.2019 - 12.2023
- Upheld excellent customer service standards while managing guest seating, reservations, and waitlists while working to optimize our team's workflow
- Collaborated with the restaurant team to ensure smooth operations and efficient customer flow in a fast-paced environment
Education
Bachelor's degree - Communications
University of Kentucky
Lexington, KY10.2024
Skills
- Leadership
- Community Management
- Microsoft Office proficiency
- Content Curation
- Social media digital marketing
- Written and verbal communication
- Editing and proofreading
- Customer Engagement
Certification
- CPR Certification
- AED Certification
- First Aid Certification
Affiliations
- Member of Pi Beta Phi
- Completed first Half Marathon
- Completed UK Dance Blue 5k
- UK Dance Blue Marathon team member
Accomplishments
- Dean's list
References
References available upon request.
Timeline
Marketing Intern
UK Athletics
08.2024 - Current
Social Media and Marketing Intern
Katerco Coffee
05.2024 - 09.2024
Owner/Instructor
Amphitrite Swimming
01.2019 - Current
Senior Lifeguard
Swim Club Management Group
01.2019 - 12.2023
Hostess
Outback Steak House
01.2019 - 12.2023
- CPR Certification
- AED Certification
- First Aid Certification
Bachelor's degree - Communications
University of Kentucky
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